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Full-Time

Partner Marketing Manager

Posted on 7/29/2024

ParetoHealth

ParetoHealth

201-500 employees

Self-insured employee health benefits solutions

Consulting
Financial Services

Mid, Senior

Philadelphia, PA, USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Minimum of three years of account-based marketing, channel marketing, or B2B marketing experience, specifically within the healthcare sector and involving broker/channel marketing.
  • Demonstrated strong project management skills with the ability to oversee multiple projects, prioritize effectively, and meet tight deadlines.
  • Must be willing to travel at least 20% of the time to meet business needs.
Responsibilities
  • Develop a GTM strategy and plan for marketing to our national consultant partners
  • Create scalable sales enablement materials that empower the national consultant partnerships team and enhance sales effectiveness.
  • Develop co-marketing strategies to accelerate expansion to new consultant offices.
  • Conceptualize and implement a 'Meeting in a Box' toolkit to optimize the preparation and follow-up processes for national partnership events, webinars, and regional meetings.
  • Implement a weekly reporting for channel marketing to track and analyze engagement and business impact with a goal of increasing future accountability and continuous improvement.
  • Develop channel marketing strategies to educate and build relationships with our consultant partners.
  • Deepen engagement with high-value accounts by launching new account-based marketing programs.
  • Manage marketing platforms and digital channels (e.g. website, webinars) to drive consistent messaging and business goals.
  • Continuously assess and refine marketing tools and investments based on data-driven feedback and market dynamics.

ParetoHealth offers employee health benefits solutions for small and medium-sized businesses through a self-insured model, allowing companies to directly cover health claims instead of paying insurance premiums. Their main product is the "benefits captive" program, where multiple companies share the financial risks of health claims, helping to manage costs effectively. They utilize data-driven intelligence to monitor health plan usage and ensure employees receive appropriate care at competitive prices. The goal is to provide a comprehensive solution for health benefits while fostering a culture of diversity, equity, and inclusion.

Company Stage

Seed

Total Funding

$522.1K

Headquarters

Philadelphia, Pennsylvania

Founded

2011

Growth & Insights
Headcount

6 month growth

3%

1 year growth

3%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Significant investment from Warburg Pincus and Great Hill Partners positions ParetoHealth for accelerated growth and market expansion.
  • The appointment of experienced leaders like Christine Lui Chen and Maeve O'Meara indicates strong leadership and strategic direction.
  • Achieving a milestone of 2,000 employers in their captive program demonstrates robust market acceptance and scalability.

What critics are saying

  • The complexity of managing a self-insured model and benefits captive program may pose operational challenges and require continuous innovation.
  • Dependence on the success of their data-driven intelligence system to manage claims costs could be a vulnerability if the system fails or underperforms.

What makes ParetoHealth unique

  • ParetoHealth's self-insured model and benefits captive program offer SMEs a unique way to manage and mitigate health benefit costs, unlike traditional insurance models.
  • Their data-driven intelligence system proactively manages claims costs, ensuring high-quality care at the best possible price, setting them apart from competitors.
  • ParetoHealth's commitment to DEI fosters a diverse and inclusive workforce, driving innovation and excellence in their services.
INACTIVE