Full-Time

Digital Marketing Specialist

Confirmed live in the last 24 hours

Optima Dermatology

Optima Dermatology

51-200 employees

Advanced medical and cosmetic dermatology services

Consumer Goods

Mid

Portsmouth, NH, USA

Required Skills
Management
SEO
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree in marketing, advertising or related field
  • Minimum of 3 years of digital marketing experience
  • High proficiency in paid digital campaign management
  • Knowledge of SEO factors and key algorithm updates
  • Hands-on experience with web analytics and A/B testing tools
  • Experience with email campaign platforms
  • Strong drive to analyze campaign performance and use findings to optimize future activations
  • Excellent written and oral communication including copywriting, proofreading, and editing social content and digital assets
  • Exceptional organizational skills, project management, multi-tasking capabilities, detail-oriented, excellent collaboration skills with a service-minded approach and ability to work independently on prioritized tasks
  • Ability to accept constructive feedback, demonstrate a positive attitude and pride in workmanship
  • Ability to work cross-functionally with corporate department leaders
Responsibilities
  • Manage and optimize Google Ad campaigns
  • Manage paid social advertising campaigns for Instagram and Facebook
  • Generate reporting for all digital channels
  • Manage SEO strategy with consultant
  • Manage ongoing enhancements to brand websites
  • Test landing pages to maximize conversions
  • Provide reporting on key metrics using Google Analytics
  • Provide reporting on reputation management
  • Optimize Google My Business profiles and other online listings
  • Set up and schedule email newsletter sends
  • Set up and deploy retargeting campaigns
  • Own digital aspects of all new practice and provider launches
  • Collaborate with team on social media content and calendar

Optima Dermatology offers a comprehensive range of medical, surgical, and cosmetic dermatology services, utilizing advanced technologies such as Forever Young BBL, Neuromodulators, Dermal Fillers, Sculptra, HALO Laser, CoolSculpting Elite, PDO Lifting Threads, SkinPen Microneedling, and HydraFacial to enhance skin care and patient experience.

Company Stage

N/A

Total Funding

N/A

Headquarters

Portsmouth, New Hampshire

Founded

2018

Growth & Insights
Headcount

6 month growth

13%

1 year growth

37%

2 year growth

87%