Media Planner - Remote

Our Paid Media team is looking for a Media Planner to help with the research, development, and presentation of tactical media plans, as well as assist with campaign execution including processing insertion orders, sending creative requests, flighting placements, reporting and insights, and optimizations.

The ideal candidate has a deep understanding of the digital media landscape and the opportunities available to advertisers to reach their target audiences and achieve their campaign goals. This role requires a strategic mindset, the ability to thrive under tight deadlines and ambiguous client requests and to be comfortable working either independently or with a larger team. 

The Paid Media team is part of the Marketing Practice at Designit, and we provide our clients with consulting and end-to-end managed service across social, display and video, digital audio, CTV (Connected TV), search, programmatic, affiliate, and out of home.

What You Like to Do…

• Assist the Paid Media Lead in determining the best channel mix and allocation of budget to achieve campaign goals and KPIs.

• Take the lead on media vendor outreach including, but not limited to, submitting request for proposals (RFPs), intake of offerings decks, evaluating proposals and rate cards, gathering creative spec requirements, and providing a recommendation on which partners to move forward with on the plan.

• Process insertion orders to secure media inventory for upcoming campaigns.

• Draft and send creative request forms to the Creative team to build assets for each vendor / platform on the media plan.

• Set up package/placements and flighting information (start and end dates, cost basis, contracted impressions and spend, etc.) in Campaign Manager 360 or self-serve media platforms.

• Collaborate with Ad Operations Manager on ad trafficking including instructions on how to implement creative, destination URLs, UTMs, and other attribution tracking requirements.

• Monitor media vendor pacing and performance throughout the campaign.

• Work with large datasets and translate data into meaningful insights on both internal and client-facing reporting deliverables.

• Collaborate cross-functionally with other departments (i.e., Strategy, Creative, Social, Client Services, Project Managers) and other marketing team members throughout a project.

What You Will Bring:

• 4 to 5 years of experience working on integrated marketing and/or paid media campaigns, preferably within an agency environment.

• Experience planning and buying media for clients with multimillion dollar annual budgets.

• Experience planning, managing, and reporting on the following media channels: programmatic, display and video, digital audio, or connected TV.

• Experience using Campaign Manager 360 required. Google Data Studio and Display & Video 360 (or similar DSP) is a plus.

• Success managing multiple complex projects and competing priorities simultaneously.

• Strong willingness to collaborate and engage cross-functionally.

• Demonstrated ability to think quickly, ask smart questions, and make recommendations in stakeholder meetings.