Full-Time

Senior Brand Manager

Confirmed live in the last 24 hours

Barkley

Barkley

501-1,000 employees

Full-service marketing and advertising agency

Consulting
Consumer Software
Consumer Goods

Senior

Kansas City, MO, USA

Category
Brand & Creative Marketing
Growth & Marketing
Requirements
  • Animal health / regulated industry experience is a plus
  • Experience managing production and social/digital is a plus
  • Self-starter with the ability to operate both strategically and tactically in a fast-paced, deadline-driven environment
  • Strong collaborator with the ability to lead cross-channel initiatives with a diverse range of partners and stakeholders
  • Ability to run projects independently with minimal supervision
  • Excellent written and verbal communication skills; capable of effectively articulating both strategic recommendations and detailed tactical plans
  • Ability to develop trusted relationships and partner with diverse teams and mid-senior client leads
  • Demonstrated success in a cross-functional team environment
  • Ability to juggle multiple projects and clients at once, while correctly prioritizing
  • 4+ years relevant work experience; previous agency experience preferred
  • Experience in client services
Responsibilities
  • Work closely with account director to support integrated projects, proactively anticipate and solve problems, identify opportunities for efficiencies and growth, and ensure proper communications and team direction
  • Participates in a diverse and inclusive environment where each team member feels they can bring their best self and be respected and seen
  • Partner closely with Project Management to understand the timing, workflow, and project deliverables in order to manage client expectations and to anticipate team needs/client needs
  • Partner with project management to effectively manage resources and budgets
  • Be the primary point of contact for client counterpart and cross agency team in managing the daily activities for cross-channel initiatives and annual plans
  • Exhibit a thorough understanding of the client’s brand, objectives, and operations to successfully accomplish deliverables that meet client expectations across the whole brand spectrum
  • Manage relationships with key clients and strategic partners active in the day-to-day execution of integrated projects, and manage up appropriately
  • Lead and uphold the conditions for constructive partner meetings, client reviews, and strategic partner engagements that inspire quality outputs and drive brand success
  • Apply independent, critical thinking and contribute ideas in cross-functional team settings across creative, strategy, media, PR, and production disciplines
  • Contribute to Barkley culture, growth, and success through participation in key agency forums and initiatives, department and agency-wide meetings, new business opportunities, etc.

Barkley is a marketing and advertising agency focused on creating modern brands for today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail giants. Barkley offers a range of services such as advertising, communication, product innovation, media strategy, and talent management, all driven by deep consumer insights. Their approach combines brand marketing with performance marketing, helping clients launch new products, rebrand, and engage consumers effectively. Barkley's goal is to ensure that their clients' brands remain relevant and compelling in a rapidly changing market.

Company Stage

N/A

Total Funding

$5.1M

Headquarters

Kansas City, Missouri

Founded

1964

Simplify Jobs

Simplify's Take

What believers are saying

  • The merger with OKRP and acquisitions like Adlucent and Smiths Agency provide employees with opportunities to work on a broader range of high-profile clients and projects.
  • Barkley's commitment to 'Whole Brand Thinking' and ESG issues aligns with the growing consumer demand for purpose-driven brands, offering employees a chance to work on meaningful and impactful campaigns.
  • The company's diverse client base across multiple industries ensures job stability and a wide array of experiences for employees.

What critics are saying

  • The rapid expansion through mergers and acquisitions could lead to integration challenges, affecting company culture and operational efficiency.
  • The highly competitive marketing and advertising industry requires constant innovation, which can be stressful and demanding for employees.

What makes Barkley unique

  • Barkley's merger with OKRP and acquisitions like Adlucent and Smiths Agency significantly expand its capabilities and market reach, setting it apart from other independent agencies.
  • Their focus on 'Whole Brand Thinking' and deep consumer insights ensures that campaigns are not only creative but also data-driven and relevant to modern consumers.
  • Barkley's ability to offer a comprehensive suite of services, from digital platform optimization to influencer activations, makes it a one-stop shop for diverse marketing needs.

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