Scholar Recruiter

Reporting to the Lead, Field Recruiting and Scholar Recruitment, the Scholar Recruiter supports Success Academy’s field marketing efforts. The Scholar Recruiter works face-to-face with prospective families in the field to inform, excite, invest and motivate them to apply to and attend Success Academy. The Scholar Recruiter identifies and cultivates relationships with potential families and partner community-based organizations and supports Scholar Recruitment Managers to ensure that the Success Academy brand has high visibility across Success Academy’s communities in NYC. S/he is a self-starter committed to educational choice, education reform and the development of exemplary schools.

Key Responsibilities Include:

• Within assigned region/territory, assist with community outreach, presence, and awareness; distribute marketing and promotional collateral in the field; support in-person/virtual school tours, tabling and recruitment events

• Work with Scholar Recruitment Managers to schedule, host and facilitate in-person and virtual school tours, information sessions and recruitment events that drive towards the regional application goals

• Engage with prospective parents and families one-on-one at local events, both those hosted by Success Academy as well as by other organizations

• Support the Identification of and relationships with community based organizations (CBO’s) to develop CBO-to-Success Academy pipelines, identify Success Academy as the premier educational choice in the community, and cement Success Academy as a member of the community 

• Identify further opportunities to reach and engage prospective families

• Demonstrate strong knowledge of Success Academy’s K-12 offering as well as competitive school options and how they compare and contrast against Success Academy, confidently answer questions and respond to objections

• Log contact information from potential leads, interested families and partners for follow-up, respond to information queries via phone, email or text

• Keep abreast of demographics, trends, competition, and new opportunities in assigned region/territory

• Track and log all recruitment activity, including but not limited to event attendees, leads generated per event, collateral used for canvassing, cost per event, keeping the Scholar Recruitment event calendar accurate, and applications generated per event

• Contribute to internal reports

• Consistently meet daily and weekly targets

• Support the annual lottery process as appropriate, including at lottery events or with results notification

• Other duties as assigned

A successful candidate will have the following skills, characteristics, and qualifications:

• Skilled relationship builder who truly enjoys and excels at engaging and exciting consumers with a wide variety of backgrounds and knowledge levels about charter school choices

• 2+ years field marketing experience or canvassing and organizing experience in political or issue campaigns preferred

• Experience working with diverse communities preferred but not required 

• Excellent interpersonal, written, oral and presentation skills 

• Can identify community organizations with whom to establish and nurture relationships to help build awareness 

• Can develop outreach plans that carefully consider the needs of each community and fit into a larger field marketing strategy

• Must have flexibility, ability to prioritize and manage differing time constraints

• Self-motivation is essential as is a willingness to work with others as part of a team toward a shared goal

• Bachelor’s degree in marketing, business administration, communications, or another related field preferred

• Good time management and the ability to work under pressure.

• Has a positive, “can do” attitude and will identify opportunities to gain deeper insight into creating more efficient and streamlined processes

• English and Spanish required