Full-Time

Group Creative Director

Confirmed live in the last 24 hours

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$220k - $250kAnnually

Senior

New York, NY, USA

Candidates are expected to work from the office a minimum of 3 days a week.

Category
Concept Art
Animation
Graphic Design
Motion Graphics
Art, Graphics & Animation
Required Skills
UI/UX Design

You match the following Critical Mass's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 6+ years experience as a creative director or creative lead in an agency environment – brainstorming, creative brief development, creative platform development, campaign development, developing user experiences across the connected ecosystem, and creative execution.
  • Exceptional writing skills, including the ability to write in a range of voices, styles, and formats.
  • A love for digital. Social, web, the metaverse, AI, gaming. All of it.
  • An understanding of the full breadth of digital platforms and solutions and how to steer creative outcomes across the full ecosystem.
  • A deep knowledge of digital user experiences and how to innovate within UX and UI.
  • A drive to stay on top of cultural trends, technology developments and audience insights as they pertain to the work.
  • The desire to bring your team up with you. You lead by example. You are a natural mentor, guiding with empathy and inspiration.
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • The ability to work on multiple projects simultaneously and effectively juggle demand.
Responsibilities
  • Drive creative discipline, through operational expertise and work to improve a culture of excellence and accountability.
  • Push ambition and innovation of the work and reshape briefs as necessary.
  • Lead the team to conceive and develop creative that fulfills the expectation of the brief.
  • Develop experiences that connect customers to brands across the full ecosystem.
  • Write clear, compelling copy that supports brief objectives and resonates with target audiences.
  • Partner with other disciplines to arrive at great insights and build amazing digital solutions.
  • Effectively communicate creative ideas and strategies to all project stakeholders. Lead and partner with multidisciplinary teams.
  • Pitch to high-profile senior clients with an understanding of their motivations and objectives.
  • Integrate with partner agencies and manage collaborations with external parties.
  • Get work live, overseeing the execution process to ensure creative excellence.
  • Set and meet expectations for deliverables, estimations, and project plans.
  • Develop, implement and monitor quality standards across all creative disciplines.
  • Provide regular team mentorship and constructive feedback.
  • Develop, monitor, and modify creative department staffing strategies and plans, including team compensation and performance, skills, training, and mentorship.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency offers services such as website design and development, digital marketing campaigns, social media management, and data analytics. Their approach focuses on simplifying complex digital challenges to deliver user-friendly solutions tailored to each client's needs. Critical Mass differentiates itself through its collaborative method, working closely with clients to co-create impactful strategies. The company also supports talent development through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead, which nurture creativity and innovation. The goal of Critical Mass is to provide comprehensive digital strategies that resonate with target audiences and help clients succeed in the digital landscape.

Company Size

1,001-5,000

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized digital experiences boosts Critical Mass's core services.
  • The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
  • Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

What critics are saying

  • Emerging digital agencies in Canada threaten Critical Mass's market share.
  • Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
  • Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in advanced UX design and data analytics.
  • The company specializes in voice interface design and AI-driven customer interactions.
  • Critical Mass offers integrated marketing communications and omnichannel strategies.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Company News

Muse by Clio
Sep 13th, 2023
This Car Prototype Addresses the Dangers of 'Driving While Black'

The Courageous Conversation Global Foundation worked with Goodby Silverstein & Partners, Critical Mass and The Mill to develop a prototype for such a car.

PRWeb
Jul 1st, 2022
Designrush Recognizes The Best Canadian Digital Marketing Companies In...

According to Statista, Canada is one of the largest advertising markets globally. Their digital ad expenditure is expected to increase from CAD 8.45 billion to over CAD 12 billion in just four years. In honor of Canada Day, DesignRush, a B2B marketplace connecting businesses with agencies, recognizes the best digital marketing companies in Canada that help organizations target and convert their online audiences successfully

BlackSquare
Jun 1st, 2022
BlackSquare Inc. partners with Critical Mass, Inc.

This rebrand has been the result of a strong ongoing partnership between BlackSquare and Diageo, and in close collaboration with the talented team from Critical Mass that was responsible for the striking new design.

Oxus Society
Dec 13th, 2021
Critical Mass, Inc. launched research report on Dec 13th 21'.

On December 13, 2021, The Critical Mass (TCM) released a new research report, “Contaminated Trust: Public Health Disinformation and Its Societal Impacts in Georgia, Kazakhstan and Ukraine,” which provides front-line perspectives on how medical disinformation impacts healthcare decision-making in Georgia, Kazakhstan, and Ukraine.

Campaign Live
Oct 20th, 2021
Critical Mass, Inc. launches artist-in-residence program

Digital experience agency Critical Mass has partnered with visual artist Shantell Martin to launch an artist-in-residence program.