Full-Time

Group Creative Director

Confirmed live in the last 24 hours

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Consulting
Consumer Software

Compensation Overview

$220k - $250kAnnually

Senior

New York, NY, USA

Requires onsite presence in New York for a minimum of 3 days a week.

Category
Concept Art
Graphic Design
Art, Graphics & Animation
Required Skills
UI/UX Design
Requirements
  • 6+ years experience as a creative director or creative lead in an agency environment – brainstorming, creative brief development, creative platform development, campaign development, developing user experiences across the connected ecosystem, and creative execution.
  • Exceptional writing skills, including the ability to write in a range of voices, styles, and formats.
  • A love for digital. Social, web, the metaverse, AI, gaming. All of it.
  • An understanding of the full breadth of digital platforms and solutions and how to steer creative outcomes across the full ecosystem.
  • A deep knowledge of digital user experiences and how to innovate within UX and UI.
  • A drive to stay on top of cultural trends, technology developments and audience insights as they pertain to the work.
  • The desire to bring your team up with you. You lead by example. You are a natural mentor, guiding with empathy and inspiration.
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • The ability to work on multiple projects simultaneously and effectively juggle demand.
Responsibilities
  • Drive creative discipline, through operational expertise and work to improve a culture of excellence and accountability.
  • Push ambition and innovation of the work and reshape briefs as necessary.
  • Lead the team to conceive and develop creative that fulfills the expectation of the brief.
  • Develop experiences that connect customers to brands across the full ecosystem.
  • Write clear, compelling copy that supports brief objectives and resonates with target audiences.
  • Partner with other disciplines to arrive at great insights and build amazing digital solutions.
  • Effectively communicate creative ideas and strategies to all project stakeholders. Lead and partner with multidisciplinary teams.
  • Pitch to high-profile senior clients with an understanding of their motivations and objectives.
  • Integrate with partner agencies and manage collaborations with external parties.
  • Get work live, overseeing the execution process to ensure creative excellence.
  • Set and meet expectations for deliverables, estimations, and project plans.
  • Develop, implement and monitor quality standards across all creative disciplines.
  • Provide regular team mentorship and constructive feedback.
  • Develop, monitor, and modify creative department staffing strategies and plans, including team compensation and performance, skills, training, and mentorship.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass stands out from competitors by emphasizing a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Recognition by DesignRush as one of the best digital marketing companies in Canada highlights Critical Mass's industry leadership and credibility.
  • Partnerships with high-profile clients like BlackSquare and Diageo demonstrate the agency's ability to deliver striking and effective digital solutions.
  • Innovative programs like the artist-in-residence initiative with Shantell Martin foster a creative and dynamic work environment.

What critics are saying

  • The highly competitive digital marketing and advertising sector requires continuous innovation to maintain market position.
  • Dependence on project-based fees and retainers may lead to revenue volatility, especially during economic downturns.

What makes Critical Mass unique

  • Critical Mass excels in simplifying complex digital challenges through bespoke digital strategies and user-friendly solutions, setting them apart from more generalized digital agencies.
  • Their unique programs like CM AIR and Trailhead foster creativity and nurture emerging talent, providing a competitive edge in innovation and talent development.
  • A collaborative approach with clients and a deep understanding of digital trends enable Critical Mass to co-create impactful solutions that resonate with target audiences.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible