Full-Time
Strategic Partner Manager
Strategus
51-200 employees
Managed services for programmatic CTV advertising
Compensation Overview
$100k - $120k/yr
Remote in USA
Remote
 Sales & Account Management (1) |
|---|
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- At least 5 years of experience in digital sales, account management, or a related role, with a proven track record of managing large accounts and driving revenue growth.
- Strong communication, negotiation, and relationship-building skills.
- Ability to work collaboratively across teams.
- Excellent analytical and problem-solving abilities.
- Deep understanding of the digital advertising landscape, particularly connected television and programmatic media.
- Ability to manage multiple priorities in a fast-paced environment while focusing on results aligned with company objectives.
- Serve as the main point of contact for large renewal accounts, ensuring client needs are met and expectations are exceeded.
- Retain existing revenue and identify and execute opportunities for growth within assigned accounts.
- Work closely with Account Managers and Ad Operations teams to coordinate campaign execution, troubleshoot issues, and optimize performance.
- Cultivate and maintain strong relationships with key stakeholders within assigned accounts, positioning Strategus as a trusted partner.
- Develop and implement strategic account plans to maximize client satisfaction and drive long-term business growth.
- Regularly review account performance and deliver detailed reports to clients, highlighting successes and areas for improvement.
- Meet or exceed retention and growth targets defined by the company, contributing to overall revenue goals.
- Stay informed about industry trends, client needs, and competitive offerings to provide valuable insights and recommendations.
Strategus provides managed services for programmatic advertising with a focus on Connected TV, serving agencies and direct brands. A dedicated team plans, activates, optimizes, and reports campaigns, using data partnerships, publisher deals, and custom audience targeting to place non-skippable ads on streaming devices, plus cross-device retargeting across online video, display, streaming audio, DOOH, and in-game placements. It differentiates itself by handling the full campaign lifecycle rather than offering a self-serve platform and by emphasizing an omnichannel, audience-centric approach centered on CTV. Its goal is to drive measurable impact for campaigns and to grow its product and services through investment from CIVC Partners after a majority stake in January 2025.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Englewood, Colorado
Founded
2013
Get referred to Strategus
See people who can refer or advise you
Simplify's Take
What believers are saying
- April 2026 Premier Partner status with The Trade Desk strengthens Strategus’s enterprise credibility.
- July 2026 Blueprint launch gives Strategus a fresher, AI-led wedge against generic CTV shops.
- July 13, 2026 hiring Elisa Crutchfield signals expansion in brand, demand generation, and market positioning.
What critics are saying
- Strategus depends on The Trade Desk, Convey, Google, and Meta data access for Blueprint.
- CIVC’s 2025 majority investment raises pressure for faster growth and acquisition-driven integration.
- CTV commoditization and self-serve platforms threaten margins; managed services become replaceable within two years.
What makes Strategus unique
- Strategus built the first programmatic CTV campaign in 2015, proving early technical depth.
- Its managed-service model bundles strategy, activation, optimization, attribution, and reporting for agencies and brands.
- Blueprint combines a decade of proprietary CTV data with predictive AI for pre-launch planning.
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Unlimited Paid Time Off
Growth & Insights and Company News
6 month growth
↑ 17%1 year growth
↑ 17%2 year growth
↑ 14%Strategus appoints Elisa Crutchfield Vice President of Marketing. DENVER, July 13, 2026 (GLOBE NEWSWIRE) - Strategus today announced the appointment of Elisa Crutchfield as Vice President of Marketing. In this role, Crutchfield will lead Strategus' marketing function across brand, communications, demand generation, customer growth, and market positioning, shaping the company's story and presence as it enters its next phase of growth. She will deepen engagement with customers and partners across the business. Crutchfield will report directly to CEO Todd Porch. She brings more than 11 years of marketing leadership experience scaling B2B technology brands. Crutchfield joins Strategus from Zefr, the global AI technology company specializing in brand safety and suitability for social platforms, where she most recently served as Vice President, Head of Marketing & Strategy. Over an eight-year tenure marked by five promotions, she built and led the company's global marketing organization, with depth spanning demand generation, product marketing, events, and integrated communications. Crutchfield joins Strategus as the company strengthens its market narrative around the insights, strategy, and results clients value most. "Elisa is exactly the kind of leader we want to add as Strategus continues to grow," said Todd Porch, CEO of Strategus. "She brings the strategic mindset, leadership presence, and marketing expertise to help us sharpen our story, strengthen our brand, and accelerate growth." Adding Elisa to the leadership team is part of Strategus' continued investment in top talent and in building a stronger, more differentiated business for clients, partners, and employees. About Strategus Strategus helps brands and agencies drive measurable business outcomes through data-driven strategy, cross-channel media, and transparent reporting across every screen. From CTV and online video to display, streaming audio, and digital out-of-home, Strategus aligns every channel around the business results that matter most. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
This new tool is built on historical data to predict marketers' future performance. Tuesday, July 7th, 2026 - 8:30 am Hindsight is 20/20. But using hindsight to inform your future plans means better foresight, too. That's the idea behind Blueprint, a campaign-planning tool built on over a decade of past campaign data. Strategus, the CTV-focused managed service provider, announced the launch of Blueprint on Tuesday. There are too many "disparate systems that sit alone" across the industry, said Todd Porch, CEO of Strategus. Advertisers can buy an individual platform or brand's proprietary data off the shelf, but it can be challenging to find a way to "daisy chain them all together." Learning from the past. The tool is designed to give advertisers clearer insights into a campaign's likely performance "before we even launch," according to Melissa Kovach, media director at PR and marketing agency Jackson Spalding, a longtime client of Strategus. By using Blueprint, the agency no longer has to wait until a campaign is live to "uncover something that's not working," she said. The campaign planning tool analyzes historical campaigns in the same vertical to see whether Jackson Spalding's proposed targeting strategies - including age and behavior - are likely to perform. Strategus doesn't develop any of its tech in-house. To develop Blueprint, it contracted enterprise AI company Convey to serve as a "tentacle" that can reach across various platforms, including The Trade Desk and Resonate, and pull the relevant campaign data, said Michael Dorf, director of tech and product at Strategus. Convey collects cross-platform data at a vertical level, an agency level and an advertiser level to provide each client with a "customized touch," Dorf said. Jackson Spalding has had access to the product in beta for about six months and used it for a large-scale campaign for an energy client that wanted to target homeowners. Most of the energy company's customers tend to skew older, said Kovach, but after looking at data from Meta and Google, Jackson Spalding saw a number of conversions from a younger audience and wanted to make sure they weren't being overlooked in the campaign. It asked Strategus to pull data on younger segments of homeowners who might have engaged with similar campaigns in the past and might correlate with behaviors that "weren't top of mind," said Kovach. Blueprint's data surfaced a better understanding of younger homeowners, she said. These younger homeowners are more willing to try new brands than their older counterparts, they're less focused on discounts and they access a wider array of digital channels. The data helped Jackson Spalding target younger audiences with more personalized creative, said Kovach, and guided the campaign's A/B testing around price points and discounts. An inside job. But Jackson Spalding doesn't have access to the insights directly; rather, they come through Strategus as a part of its managed service offering. Blueprint is an internal tool for a number of reasons, said Rachel Dillon, EVP of sales and marketing at Strategus. For one, Blueprint hosts years of proprietary information that Strategus needs to keep private. But just as important is the human touch: giving Strategus' internal team the first look ensures that human analysis stays at the forefront of the tool's usage. Having a huge wealth of data is great, said Dillon, but interpreting that data and knowing how to extract the meaningful elements is what gives it value. "We want to allow our expert team internally to be able to look at that and then translate that" to develop the most "meaningful" media mix for a given client, she said. Of course, Strategus always had years of proprietary data from past campaigns, but accessing that information used to be a slower process that required manually pulling the data from an internal dashboard. Now, said Dillon, that proprietary data is layered on top of Strategus' AI personas tool and third-party data, making it easier for Strategus to provide its clients with "bespoke" recommendations. For instance, Strategus recently worked with a franchise brand that didn't have much experience running TV ads. It wanted to know what sort of budget they should put toward TV, how big its audience might be and what types of audience segments were likely to perform best. The brand also wanted suggestions as to how to incorporate audio and digital out-of-home ads into the campaign. Strategus was able to look at other franchise campaigns and develop a full media mix, as well as budget suggestions based on competitor spend and data from third-party partners. It's not just about developing a tool that can "[spit] out an answer," Strategus' Porch emphasized. It's about how a human can "take those recommendations, put them into play and put them into action." Tagged in:
* home * company news * Strategus achieves premier partner status with the trade desk. 2 minutes read Strategus Co is proud to share that Strategus has been named a premier partner by the trade desk as part of its invite-only premier partner program. Strategus is one of just seven independent agencies selected for this cohort, a group recognized for setting a high standard in how programmatic campaigns are planned, executed, and measured. As brands continue to shift more investment into streaming TV and cross-device environments, the need for partners who can connect strategy, execution, and performance has become more critical. This recognition reflects Strategus' focus on delivering full-funnel programmatic campaigns that extend beyond a single channel and tie media investment to real business outcomes. For context, the trade desk is one of the leading demand-side platforms (dsps) in the industry, powering programmatic advertising across connected TV, online video, display, audio, and other digital channels. Its premier partner program, developed alongside edge academy, is designed to recognize agencies that have invested deeply in platform expertise and can translate that into stronger performance for clients. It requires completing advanced certification tracks across trading, strategy, and leadership, along with demonstrating a consistent ability to apply that knowledge in real-world campaigns. For Strategus Co, that meant a real investment from the team. Not only completing coursework, but making sure what Strategus Co learned shows up in how Strategus Co plan, optimize, and measure campaigns every day. For Strategus clients, this translates to deeper platform knowledge, more informed campaign decisions, and a clearer understanding of how CTV and programmatic media contribute across the full customer journey. "This recognition means a lot to our team," said rachel dillon, EVP of sales and marketing of Strategus. "Our DSP roster is built around one principle: the right tool for the right outcome. We evaluate and activate platforms based on their ability to deliver against specific advertiser goals. Being named a premier partner by the trade desk reflects that disciplined investment, validating our depth on one of the market's most powerful platforms while reinforcing the standard we hold across every DSP in our stack." This recognition comes at a time when advertisers are demanding more clarity from their media investments. With increased pressure to prove performance, agencies are expected to go beyond surface-level metrics and provide a clearer picture of impact across devices and channels. Strategus' inclusion in this group signals its continued focus on meeting that demand. Ready to build a smarter programmatic strategy? Whether you're looking to get started with CTV, programmatic, or scale what's already working, its team is ready to help. Let's build a strategy that connects every screen and shows you exactly what your investment is driving. Talk to an expert. Tyler Wise leads Strategus' marketing strategy and lead generation initiatives, infusing his passion for marketing, advertising, and TV into the role. As the marketing director, he plays a crucial role in boosting brand awareness, driving content creation, and honing digital strategies to meet corporate objectives - securing Strategus' position as a leader in the CTV advertising industry. Strategus is a managed services connected TV(CTV) advertising agency with over 60,000+ campaigns delivered. Find out how its experts can extend your team and drive the result that matter most. Talk to an expert. Seeking a Custom CTV Strategy That Delivers?
* home * company news * Inc. names Strategus to its 2026 list of the fastest-growing private companies in the Rocky Mountains. 3 minutes read For the fifth year in a row, Strategus is proud to announce its recognition on the Inc. Magazine Regional list as one of the fastest-growing companies in the Rocky Mountain region. ENGLEWOOD, Colo. - April 1, 2026 - Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping its future, today revealed that Strategus has been ranked No. 62 on its fifth annual Inc. Regionals: Rocky Mountains list - the most prestigious ranking of the fastest-growing privately held companies in the Rocky Mountains. The region includes Montana, Idaho, Wyoming, Nevada, Utah, and Colorado. An extension of the national Inc. 5000 list, the Regionals list offers a data-driven look at the independent small businesses driving growth across the Rocky Mountains economy. Companies on this year's list demonstrate exceptional revenue expansion, resilience, and job creation during a challenging economic period. "Being recognized by Inc. for their Rocky Mountain Regionals list is a meaningful milestone for our team this year and the four years prior," said Todd Porch, CEO of Strategus. "The Rocky Mountain region is full of strong, growing companies, so to be included on this list speaks to the momentum we've been able to build together. We've stayed focused on doing the work the right way and building something that lasts. It's great to see that reflected alongside so many strong companies in the region." Between 2022 and 2024, the 69 private companies that were ranked had a median growth rate of 118 percent; by 2024, they'd also added 5,364 jobs and $1.4 billion to the region's economy. Complete results of the Inc. Regionals: Rocky Mountains, including company profiles and an interactive database sortable by industry and metro area, can be seen here: https://www.inc.com/regionals/rocky-mountain. "The honorees on this year's Inc. Regionals list achieved exceptional growth at a time when the odds were against them. Amid inflation, supply chain disruptions, and ongoing economic uncertainty, they didn't just persevere - they innovated, adapted, and thrived. Their resilience made them standouts in their industries and true growth engines in their regions," said Bonny Ghosh, editorial director at Inc. About Strategus Strategus revolutionized the advertising industry by running the first-ever programmatic Connected TV (CTV) campaign in 2015 and it continues to push the industry forward with its expertise and experience. As an innovation leader in data-driven CTV advertising, Strategus delivers audience-centric advertising solutions across CTV and streaming devices by leveraging premium data partners, curated publisher deals, and advanced targeting techniques. Strategus provides a comprehensive suite of managed services for CTV - including attribution, optimization, reporting and analysis - empowering brands to achieve unparalleled engagement and results. Honored on the Inc. 5000 list for eight consecutive years as one of the fastest-growing companies in the US, Strategus continues to set industry standards and evolve digital advertising practices. For more information about Strategus and its approach to CTV advertising, visit www.strategus.com. More about Inc. and the Inc. Regionals Methodology The Inc. Regionals lists are ranked according to percentage revenue growth over two years. To qualify, companies must have been founded and generating revenue by March 31, 2022. They had to be U.S.-based, privately held, for-profit, and independent - not subsidiaries or divisions of other companies - as of December 31, 2024. (Since then, a number of companies on the list may have gone public or been acquired.) The minimum revenue required for 2022 is $100,000; the minimum for 2024 is $1 million. As always, Inc. reserves the right to decline applicants for subjective reasons. About Inc. Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping its future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com. Tyler Wise leads Strategus' marketing strategy and lead generation initiatives, infusing his passion for marketing, advertising, and TV into the role. As the marketing director, he plays a crucial role in boosting brand awareness, driving content creation, and honing digital strategies to meet corporate objectives - securing Strategus' position as a leader in the CTV advertising industry. Strategus is a managed services connected TV(CTV) advertising agency with over 60,000+ campaigns delivered. Find out how its experts can extend your team and drive the result that matter most. Talk to an expert. Seeking a Custom CTV Strategy That Delivers?
TV attribution explained: how CTV delivers the proof traditional TV never could. 13 minutes read Tyler Wise leads Strategus' marketing strategy and lead generation initiatives, infusing his passion for marketing, advertising, and TV into the role. As the marketing director, he plays a crucial role in boosting brand awareness, driving content creation, and honing digital strategies to meet corporate objectives - securing Strategus' position as a leader in the CTV advertising industry.