Full-Time

Director Demand Generation

Posted on 5/9/2024

Universal Audio

Universal Audio

201-500 employees

Audio interfaces and UAD plug-ins manufacturer

Consumer Software
Hardware
Data & Analytics

Senior

Remote in USA

Required Skills
Communications
Marketing
Requirements
  • Proven track record of managing successful multi-channel marketing campaigns.
  • Extensive experience working with external agencies and managing vendor relationships.
  • Excellent analytical skills, with the ability to translate insights into action.
  • Strong leadership qualities and experience managing a high-performing marketing team.
  • Exceptional communication and presentation skills.
  • Basic understanding of the audio industry and Universal Audio’s product line is a plus.
  • Bachelor’s degree in marketing, business, or a related field. Master’s degree preferred.
  • Minimum 10 years of digital marketing experience focusing on demand generation and paid media.
Responsibilities
  • Develop and execute a comprehensive demand generation strategy aligned with business goals.
  • Manage and optimize large-scale paid media campaigns across various channels.
  • Oversee relationships with external agencies, ensuring high-quality output.
  • Develop and optimize landing pages to boost advertising campaign effectiveness.
  • Collaborate with cross-functional teams to ensure cohesive and effective campaigns.
  • Analyze and report on campaign performance to executive leadership.
  • Stay abreast of the latest digital marketing trends, seeking opportunities for innovation.
  • Manage the demand generation budget efficiently.

Universal Audio specializes in audio interfaces and UAD plug-ins, utilizing UAD Digital Signal Processing for vintage analog and modern digital merging, as well as professional studio tone capture and advanced microphone options.

Company Stage

M&A

Total Funding

N/A

Headquarters

Scotts Valley, California

Founded

1958

Growth & Insights
Headcount

6 month growth

4%

1 year growth

7%

2 year growth

18%