Department: E-commerce
Location: Scotts Valley, CA OR Remote/Hybrid
Join Universal Audio, a frontrunner in audio excellence, as the Director of Demand Generation. Positioned at the intersection of marketing prowess and audio innovation, you are tasked with steering initiatives that catapult the brand into new realms of recording and production success. Operating from Scotts Valley, CA, with the option for remote or hybrid work settings, this role invites you to apply your seasoned marketing skills in a dynamic environment. At Universal Audio, your contributions will directly influence the creation of superior sound experiences for music producers and audio professionals worldwide. This opportunity marks not just a job, but a chance to significantly shape the auditory landscape in a company celebrated for its pioneering spirit and dedication to quality.
Responsibilities:
- Develop and execute a comprehensive demand generation strategy aligned with business goals.
- Manage and optimize large-scale paid media campaigns across various channels.
- Oversee relationships with external agencies, ensuring high-quality output.
- Develop and optimize landing pages to boost advertising campaign effectiveness.
- Collaborate with cross-functional teams to ensure cohesive and effective campaigns.
- Analyze and report on campaign performance to executive leadership.
- Stay abreast of the latest digital marketing trends, seeking opportunities for innovation.
- Manage the demand generation budget efficiently.
Qualifications:
- Proven track record of managing successful multi-channel marketing campaigns.
- Extensive experience working with external agencies and managing vendor relationships.
- Excellent analytical skills, with the ability to translate insights into action.
- Strong leadership qualities and experience managing a high-performing marketing team.
- Exceptional communication and presentation skills.
- Basic understanding of the audio industry and Universal Audio’s product line is a plus.
Education/Experience:
- Bachelor’s degree in marketing, business, or a related field. Master’s degree preferred.
- Minimum 10 years of digital marketing experience focusing on demand generation and paid media.
UA Salary Range/Hourly Rate of Pay: California Salary Range = $160K - $190K
Base salary/hourly rate of pay will be based on the cost of labor for the city/state in which the new hire resides, at the time of hire.
UA offers competitive benefits: Profit sharing, Medical/Dental/Vision, 401K Safe Harbor Contribution, Stock Options, Flexible time-off (PTO/Sick Leave/Company Holiday Time-off), etc.
UA Mission: We exist to thrill and inspire music makers everywhere with timeless sound and impeccable craftsmanship, freeing the songs inside and allowing you to sound like the records you love.
UA Vision: In the future, music makers around the world will trust Universal Audio as a friend and creative partner, inspiring them to craft amazing records as naturally as playing their first instrument or singing their favorite song. The best home, project, and professional studios will feature most of the UA equipment from floor to ceiling — ranging from audio interfaces and guitar gear to microphones and software — all of it working together to deliver unrivaled sonics and operational symphony. Our customers will eagerly await each new UA product like a hit record or blockbuster movie, trusting that it may spark them to create the best music of their lives. In doing so, UA will become revered worldwide as the way that music is made.
Universal Audio is an equal employment opportunity employer. Our policy is not to discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, genetic information, or any other basis protected by applicable law. UA also prohibits harassment of applicants or employees based on these protected categories.
