Full-Time
Executive Programmatic Consultant
Posted on 9/29/2024
Samba TV
201-500 employees
Audience measurement and analytics for smart TVs
Junior, Mid
London, UK
Hybrid position in London.
- 1-2+ years of Programmatic Trading experience.
- DSP experience is a must (e.g. The Trade Desk, Xandr Invest, DV360 etc.)
- DMP experience is a plus (e.g. Semasio, Lotame, Adform, Liveramp, etc.)
- SSP experience is a plus (e.g. Xandr, Curate, Pubmatic, Freewheel, OpenX, Magnite, etc.)
- Project management tool experience is a plus (e.g. Jira, Monday, Asana, Trello, etc.)
- Strong proficiency in Microsoft Excel, with the ability to work across large datasets.
- Strong Mathematical and Analytical Skills.
- Proven commercial experience, demonstrated by consistently delivering high-quality service to clients and effectively collaborating with internal commercial teams to enhance partnerships through performance optimization, insightful analysis, and strong relationship management.
- Strong ability to troubleshoot, a clear systematic approach to problem solving.
- Excellent communication skills.
- A strong sense of drive, enthusiasm and energy.
- Oversee a portfolio of clients, ensuring all campaigns progress optimally towards established KPIs.
- Operate across multiple technology platforms, including DSPs, DMPs, SSPs, and internal BI systems.
- Provide recommendations on availability, pricing and strategy for new campaigns, devising innovative solutions to meet clients' advertising objectives.
- Leverage data analysis and trading expertise to deliver campaigns ahead of schedule while maintaining high performance.
- Balance portfolio growth objectives with margin and profitability goals across various campaign types.
- Maintain end-to-end ownership of campaigns, consistently monitoring and optimizing performance.
- Utilize data to inform buying decisions, leading to the surpassing of client-stated KPIs and internal profit targets.
- Effectively communicate with commercial teams regarding product capabilities and positioning.
- Proactively support team members.
- Work cross-functionally with product, research, data, finance, and sales operations.
- Assist in the month revenue reconciliation process.
- Determine and drive incremental opportunities.
Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.
Company Stage
IPO
Total Funding
$119.5M
Headquarters
San Francisco, California
Founded
2008
6 month growth
↑ 0%1 year growth
↓ -11%2 year growth
↓ -21%
Simplify's Take
What believers are saying
- The acquisition of Disruptel enhances Samba TV's AI and machine learning capabilities, potentially leading to more advanced measurement solutions.
- The global expansion of their partnership with The Trade Desk opens new markets and revenue streams, particularly in regions like Australia.
- Samba TV's comprehensive State of Viewership reports provide valuable insights that can shape advertising strategies, making it a critical partner for advertisers and broadcasters.
What critics are saying
- The decline in linear TV reach, as highlighted in their own reports, could impact Samba TV's traditional measurement business.
- The competitive landscape in audience measurement and data analytics is intense, with numerous players vying for market share.
What makes Samba TV unique
- Samba TV's proprietary multi-source television panel is 100 times larger than traditional measurement systems, providing unparalleled accuracy and reliability.
- Their technology is embedded in 35 million TVs worldwide, offering a vast and unique data set that competitors cannot easily replicate.
- Samba TV's strong focus on privacy compliance and viewer opt-in/opt-out options sets it apart in an industry where data privacy is a growing concern.