Full-Time

Executive Programmatic Consultant

Posted on 9/29/2024

Samba TV

Samba TV

201-500 employees

Audience measurement and analytics for smart TVs

Data & Analytics
Consumer Software

Entry, Junior

London, UK

Hybrid position in London.

Category
Growth Marketing
Growth & Marketing
Required Skills
JIRA
Asana
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 1-2+ years of Programmatic Trading experience.
  • DSP experience is a must (e.g. The Trade Desk, Xandr Invest, DV360 etc.)
  • DMP experience is a plus (e.g. Semasio, Lotame, Adform, Liveramp, etc.)
  • SSP experience is a plus (e.g. Xandr, Curate, Pubmatic, Freewheel, OpenX, Magnite, etc.)
  • Project management tool experience is a plus (e.g. Jira, Monday, Asana, Trello, etc.)
  • Strong proficiency in Microsoft Excel, with the ability to work across large datasets.
  • Strong Mathematical and Analytical Skills.
  • Proven commercial experience, demonstrated by consistently delivering high-quality service to clients and effectively collaborating with internal commercial teams to enhance partnerships through performance optimization, insightful analysis, and strong relationship management.
  • Strong ability to troubleshoot, and a clear systematic approach to problem-solving.
  • Excellent communication skills.
  • A strong sense of drive, enthusiasm and energy.
Responsibilities
  • Oversee a portfolio of clients, ensuring all campaigns progress optimally towards established KPIs.
  • Operate across multiple technology platforms, including DSPs, DMPs, SSPs, and internal BI systems.
  • Provide recommendations on availability, pricing and strategy for new campaigns, devising innovative solutions to meet clients' advertising objectives.
  • Leverage data analysis and trading expertise to deliver campaigns ahead of schedule while maintaining high performance.
  • Balance portfolio growth objectives with margin and profitability goals across various campaign types.
  • Maintain end-to-end ownership of campaigns, consistently monitoring and optimizing performance.
  • Utilize data to inform buying decisions, leading to the surpassing of client-stated KPIs and internal profit targets.
  • Effectively communicate with commercial teams regarding product capabilities and positioning.
  • Proactively support team members.
  • Work cross-functionally with product, research, data, finance, and sales operations.
  • Assist in the monthly revenue reconciliation process.
  • Determine and drive incremental opportunities.

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

Company Stage

Seed

Total Funding

$44.4M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-13%

2 year growth

-23%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent executive hires aim to expand AI technology capabilities.
  • Partnership with Nova Entertainment highlights integration of TV data with digital audio.
  • Acquisition of Semasio enhances audience targeting through advanced data analytics.

What critics are saying

  • Increasing competition from Roku and Amazon threatens market share.
  • Privacy-focused regulations may limit data collection capabilities.
  • Rapid AI advancements by competitors could outpace Samba TV's capabilities.

What makes Samba TV unique

  • Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.
  • Proprietary multi-source television panel is 100 times larger than traditional systems.
  • Offers unparalleled audience measurement and insights, transforming TV viewing experience.

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