Full-Time
Head of Growth
Posted on 1/27/2025
Open
51-200 employees
Mindfulness studio offering classes and workshops
Senior, Expert
Santa Monica, CA, USA
Hybrid role requiring in-office presence.
You match the following Open's candidate preferences
Employers are more likely to interview you if you match these preferences:
- A strong background in Growth / Performance Marketing with 5-7+ years of experience (1-2 years in leadership)
- Proven track record of developing and executing successful growth marketing strategies in consumer industries
- Excellent communication and collaboration skills
- Exceptional analytical skills, with proficiency in utilizing data to drive decision-making and marketing optimization
- Strong understanding of marketing analytics tools (e.g., Facebook Ads Manager, Google Analytics, Klaviyo)
- Experience managing large budgets effectively and delivering positive ROI
- Leadership qualities that inspire team collaboration, innovation, and excellence
- Ability to work in a fast-paced, startup environment
- Passion for mindfulness and wellness
- Develop and execute a comprehensive performance marketing strategy to drive user acquisition, engagement, and retention.
- Oversee marketing efforts across various channels, including but not limited to: (1) Paid digital advertising (across Facebook/Instagram, Google, LinkedIn, TikTok), (2) Organic social media platforms (Instagram, Facebook, Twitter, LinkedIn), (3) Content marketing and SEO, (4) Email marketing campaigns, (5) Affiliate and partnership marketing, (6) Influencer collaborations
- Provide regular reports to the executive team on campaign performance, insights, and strategic recommendations to maximize Open’s future growth.
- Utilize analytics tools to monitor and analyze campaign performance. Make data-driven decisions to optimize campaigns for maximum ROI and efficiency.
- Manage the marketing budget effectively, allocating resources to various channels based on performance and potential.
- Collaborate with the creative team to develop impactful marketing campaigns that resonate with our target audience.
- Work closely with product, sales, and content teams to ensure alignment of marketing strategies with company goals.
- Conduct thorough market research to understand industry trends, competitor strategies, and customer preferences.
- 5-7+ years of experience (1-2 years in leadership)
- Experience in consumer industries
- Ability to work in a fast-paced, startup environment
- Passion for mindfulness and wellness
Open is a mindfulness studio that focuses on improving mental and physical well-being through various services. It offers meditation, music, breathwork, and movement sessions to help clients become more aware and present. The studio caters to a wide range of individuals, from those new to mindfulness to seasoned practitioners. Open operates in the wellness market by providing both in-person and online classes, workshops, and memberships. Revenue comes from class fees, membership subscriptions, and special events. What sets Open apart from competitors is its holistic approach, combining different disciplines to create a well-rounded mindfulness experience.
Company Stage
Series A
Total Funding
$14M
Headquarters
Los Angeles, California
Founded
2018
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↓ -1%
Simplify's Take
What believers are saying
- Open raised $9M in Series A funding, enhancing growth and service expansion.
- Increased demand for online mindfulness classes due to COVID-19 boosts Open's digital offerings.
- Corporate wellness programs focusing on mental health present new opportunities for Open.
What critics are saying
- Increased competition from new wellness firms like 4B challenges Open's market position.
- Potential market saturation makes it difficult for Open to differentiate its offerings.
- Economic downturns may reduce spending on wellness services, impacting Open's revenue.
What makes Open unique
- Open offers a holistic approach integrating meditation, music, breathwork, and movement.
- The studio caters to both beginners and experienced practitioners in mindfulness and wellness.
- Open combines in-person and online classes, workshops, and memberships for a comprehensive experience.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Company Equity