Full-Time
Head of Growth
Confirmed live in the last 24 hours
Open
51-200 employees
Mindfulness studio offering classes and workshops
Senior
Santa Monica, CA, USA + 1 more
More locations: Los Angeles, CA, USA
Both locations are hybrid, requiring in-office presence.
- A strong background in Growth / Performance Marketing with 5-7+ years of experience (1-2 years in leadership)
- Proven track record of developing and executing successful growth marketing strategies in consumer industries
- Excellent communication and collaboration skills
- Exceptional analytical skills, with proficiency in utilizing data to drive decision-making and marketing optimization
- Strong understanding of marketing analytics tools (e.g., Facebook Ads Manager, Google Analytics, Klaviyo)
- Experience managing large budgets effectively and delivering positive ROI
- Leadership qualities that inspire team collaboration, innovation, and excellence
- Ability to work in a fast-paced, startup environment
- Passion for mindfulness and wellness
- Develop and execute a comprehensive performance marketing strategy to drive user acquisition, engagement, and retention.
- Oversee marketing efforts across various channels, including but not limited to: (1) Paid digital advertising (across Facebook/Instagram, Google, LinkedIn, TikTok), (2) Organic social media platforms (Instagram, Facebook, Twitter, LinkedIn), (3) Content marketing and SEO, (4) Email marketing campaigns, (5) Affiliate and partnership marketing, (6) Influencer collaborations
- Provide regular reports to the executive team on campaign performance, insights, and strategic recommendations to maximize Open’s future growth.
- Utilize analytics tools to monitor and analyze campaign performance. Make data-driven decisions to optimize campaigns for maximum ROI and efficiency.
- Manage the marketing budget effectively, allocating resources to various channels based on performance and potential.
- Collaborate with the creative team to develop impactful marketing campaigns that resonate with our target audience.
- Work closely with product, sales, and content teams to ensure alignment of marketing strategies with company goals.
- Conduct thorough market research to understand industry trends, competitor strategies, and customer preferences.
Open is a mindfulness studio that focuses on improving mental and physical well-being through various services. It offers meditation, music, breathwork, and movement sessions to help clients become more aware and present in their lives. The studio caters to a wide range of individuals, from those new to mindfulness to seasoned practitioners. Open operates in the wellness market by providing both in-person and online classes, workshops, and memberships. It generates revenue through class fees, membership subscriptions, and special events. What sets Open apart from its competitors is its holistic approach, which combines multiple disciplines to create a well-rounded mindfulness experience.
Company Stage
Series A
Total Funding
$14M
Headquarters
Los Angeles, California
Founded
2018
6 month growth
↑ 20%1 year growth
↑ 36%2 year growth
↑ 102%
Simplify's Take
What believers are saying
- The $9M Series A funding round positions Open for significant growth and expansion in the mindfulness and mental wellness market.
- Collaborations with well-known personalities like Dr. Deepak Chopra and Big Sean can drive user engagement and brand loyalty.
- Open's innovative approach to social meditation could attract a diverse user base seeking community-driven mental wellness solutions.
What critics are saying
- The mental wellness market is highly competitive, with numerous established players that could overshadow Open's offerings.
- Reliance on high-profile partnerships may pose risks if these relationships falter or fail to deliver expected outcomes.
What makes Open unique
- Open focuses on mental wellness through a unique combination of mindfulness practices and social meditation, setting it apart from traditional wellness apps.
- The backing from high-profile investors and CEOs in consumer technology provides Open with a strong financial foundation and strategic guidance.
- Open's partnerships with influential figures in wellness and entertainment amplify its reach and credibility in the mental health sector.
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