Full-Time

Senior Product Marketing Manager

Plaque

Posted on 10/17/2024

HeartFlow

HeartFlow

501-1,000 employees

Non-invasive cardiac testing for heart disease

Healthcare

Compensation Overview

$103k - $165kAnnually

+ Cash Bonus + Stock Options

Senior

Austin, TX, USA + 1 more

More locations: Remote in USA

Remote option available.

Category
Product Marketing
Product

You match the following HeartFlow's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Proven ability to establish/set marketing strategy and drive execution.
  • Critical and analytical thinking to solve business challenges.
  • Self-motivated, flexible, and entrepreneurial
  • Excellent presentation, written, and verbal communication skills.
  • Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results.
Responsibilities
  • Understand the patient journey and cultivate deep understanding of customer needs, competitive dynamics, and market opportunities.
  • Customize HeartFlow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization.
  • Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success.
  • Collaborate across Marketing to ensure cohesive marketing plan.
  • Collaborate with Marketing Communications to build and execute the omnichannel strategy reach target customer segments.
  • Collaborate with Sales Training to build content for continued education of the salesforce.
  • Collaborate with Medical Affairs to build thought leadership content.
  • Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results.
  • Closely manage timelines across all activities to drive execution.
  • Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs.
Desired Qualifications
  • Experience within a start-up environment preferred.
  • Experience in cardiology preferred.

HeartFlow provides a non-invasive cardiac test that helps visualize a patient's coronary arteries in detail. This technology allows physicians to diagnose and treat heart disease more effectively without the need for invasive procedures, which reduces risks for patients and costs for healthcare providers. HeartFlow's main products include the HeartFlow Analysis, which encompasses various analyses like FFRCT, RoadMap, Plaque, and HeartFlow Planner. These products have received FDA clearance and are available in the United States, the United Kingdom, Japan, and Canada. Unlike many competitors, HeartFlow focuses on providing a safer and more efficient diagnostic method for cardiovascular care. The company's goal is to enhance the quality of heart disease treatment through its proprietary technology, ultimately improving patient outcomes.

Company Stage

Series F

Total Funding

$858.5M

Headquarters

Redwood City, California

Founded

2010

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • HeartFlow secured $215 million in Series F funding to scale operations and enhance products.
  • The GAMEFILM Registry collaboration expands HeartFlow's market by addressing unique cardiovascular risks.
  • HeartFlow's RoadMap Analysis increases adoption potential in clinical settings.

What critics are saying

  • Emerging AI-driven competitors could threaten HeartFlow's market share with similar technologies.
  • Algorithmic bias in AI models may lead to inaccurate diagnoses and legal liabilities.
  • Regulatory hurdles in international markets could delay HeartFlow's product adoption.

What makes HeartFlow unique

  • HeartFlow combines anatomy, physiology, and plaque analysis for comprehensive heart disease diagnostics.
  • HeartFlow's non-invasive FFRCT Analysis offers personalized 3D heart models for precise treatment.
  • HeartFlow's AI-driven technology aligns with updated AHA/ACC chest pain guidelines.

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Benefits

Remote Work Options

Stock Options

401(k) Company Match

INACTIVE