Full-Time

Head of Marketing Operations

Updated on 2/20/2025

TravelPerk

TravelPerk

1,001-5,000 employees

Business travel booking and management platform

Data & Analytics
Enterprise Software

Senior, Expert

No H1B Sponsorship

London, UK

This role requires in-office attendance 3 days a week.

Category
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Salesforce
Data Analysis

You match the following TravelPerk's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Recent leadership experience in a similar Marketing Operations or Marketing Automation role, ideally in a global B2B tech environment.
  • Proven experience with marketing automation tools such as Marketo and Customer.io (preferred), Eloqua, Pardot, or HubSpot.
  • Advanced knowledge of CRM platforms (Salesforce preferred), with expertise in campaign execution, lead management, and reporting.
  • Familiarity with process-building tools like LeanData and similar platforms.
  • Strong technical acumen and hands-on experience troubleshooting integrated marketing and customer communication platforms.
  • Deep understanding of email and communication best practices, including compliance with GDPR, CASL, and CAN-SPAM.
  • Expertise in data analysis, visualisation, and the ability to derive insights to inform strategy.
  • Exceptional problem-solving and project management skills, with a balance of strategic vision and execution.
  • Highly collaborative, with the ability to influence and align cross-functional teams.
  • A growth mindset with the ability to prioritise and adapt in a fast-paced, results-driven environment.
Responsibilities
  • Own and optimise the performance of our marketing technology stack, including Marketo, Customer.io, LeanData, ensuring effective integration and alignment with business objectives.
  • Lead initiatives to scale marketing operations globally, driving improvements that enhance customer communications and pipeline growth.
  • Partner with RevOps and Customer teams to align operational strategies with organisational goals.
  • Oversee and support the execution of marketing campaigns in Marketo and Customer.io, ensuring campaigns are set up with accurate tracking, segmentation, and performance measurement.
  • Design and implement global nurture and communication programs, supporting both top-of-funnel lead conversion and customer engagement goals.
  • Collaborate with the Customer Marketing team to enable personalised, compliant, and impactful customer communications that drive upsell, cross-sell, and retention.
  • Ensure data accuracy and integrity across marketing and sales systems, troubleshooting routing errors and data discrepancies.
  • Maintain and improve the marketing attribution model to provide insights on campaign performance and ROI across the lead and customer journey.
  • Analyze campaign and lifecycle communication data, providing actionable insights to optimise strategy and execution.
  • Develop and document scalable processes for marketing automation, campaign management, and customer communications.
  • Ensure compliance with GDPR, CASL, and CAN-SPAM regulations across all marketing and customer communications.
  • Partner with teams to enable effective data flow and reporting between Marketo, Customer.io, Salesforce, and other integrated platforms.
  • Line manager of three team members, actively contributing to execution and serving as a resource for the team by fostering expertise in marketing operations through hands-on support and
  • Partner with leadership to identify growth opportunities and lead initiatives to expand operational capabilities.
Desired Qualifications
  • Proven experience with marketing automation tools such as Marketo and Customer.io (preferred), Eloqua, Pardot, or HubSpot.
  • Experience running ABM campaigns is a big plus.
  • Bonus: Familiarity with HTML/CSS for email templates or landing pages.

TravelPerk is a business travel platform designed to simplify the booking and management of corporate travel for companies of all sizes. The platform allows employees to book their own trips, which saves time and enhances satisfaction. Travel managers can use the platform to track travel data and manage costs, while financial controllers benefit from consolidated invoicing and straightforward reporting. A key feature of TravelPerk is its flexibility, allowing users to cancel bookings at any time, which is particularly useful in the unpredictable nature of business travel. The company earns revenue through commissions on bookings and fees for premium services, such as access to negotiated rates and advanced reporting tools. Overall, TravelPerk aims to provide a comprehensive solution that combines flexibility, control, and convenience in business travel management.

Company Size

1,001-5,000

Company Stage

Series E

Total Funding

$711.4M

Headquarters

Montornès del Vallès, Spain

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • TravelPerk secured €190M to accelerate U.S. expansion and AI tech enhancements.
  • The acquisition of Yokoy boosts TravelPerk's AI capabilities in expense management.
  • TravelPerk's valuation increased by 40% to €2.57 billion, maintaining unicorn status.

What critics are saying

  • Increased competition from AI-driven platforms could erode TravelPerk's market share.
  • Integration challenges with Yokoy may delay benefits and impact customer satisfaction.
  • Decline in European tech investments may limit future funding opportunities for TravelPerk.

What makes TravelPerk unique

  • TravelPerk offers ultimate travel flexibility with its FlexiPerk service.
  • The platform provides real-time tracking and flexible reporting for corporate travel.
  • TravelPerk empowers employees with control over their travel arrangements, enhancing satisfaction.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Professional Development Budget

Conference Attendance Budget

Wellness Program

Mental Health Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Relocation Assistance

Volunteer Perk

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-1%
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Ara
Jan 28th, 2025
TravelPerk secures €190M, maintains unicorn status

TravelPerk, a Barcelona-based business travel platform, secured a $200 million (€190 million) Series E funding round, reaffirming its unicorn status with a valuation nearing $2.7 billion (€2.57 billion). Led by Atomico and EQT Growth, the funds will accelerate U.S. market expansion post-2024 AmTray acquisition. TravelPerk also acquired Yokoy to enhance expense management solutions. The company reports over $2.5 billion in annual bookings and aims for EBITDA breakeven by end of 2024.

Dagens Industri
Jan 28th, 2025
TravelPerk raises $200M, valuation up 40%

Kinnevik's portfolio company Travel Perk has raised $200 million, with Kinnevik contributing $37 million. New investors include Atomico and EQT. The funds will support the acquisition of Swiss company Yokoy and expansion in the US, as well as tech and AI development. Travel Perk's valuation has increased by 40% to $2.7 billion. Kinnevik remains the largest shareholder after acquiring additional shares for $7.5 million. Kinnevik will release its annual report on February 4.

Skift
Jan 28th, 2025
TravelPerk Raises $200M for Expansion

TravelPerk raised $200 million in an oversubscribed Series E round, increasing its valuation to $2.7 billion. The funding will support U.S. expansion and AI tech enhancements. TravelPerk acquired Swiss startup Yokoy to boost AI capabilities. The round was co-led by Atomico and EQT Growth, with participation from new and existing investors. TravelPerk has exceeded $2.5 billion in annual bookings and reached breakeven in EBITDA by the end of 2024.