Full-Time

Influencer Marketing Manager

Updated on 11/15/2024

ManyChat

ManyChat

201-500 employees

Automates customer communications via messaging apps

Consumer Software
Enterprise Software

Mid

Austin, TX, USA

Hybrid work format allows choosing between home and office.

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Asana
Data Analysis
Requirements
  • 3-5 years of experience in influencer marketing, creator partnerships, or a similar role within a digital/media or SaaS environment.
  • Demonstrated track record of successful collaborations with influencers on IG & TikTok (required). YouTube is a plus.
  • Strong understanding of digital media, social media platforms, and content trends.
  • High organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
  • Data-driven approach with a knack for analyzing metrics and optimizing strategies accordingly.
  • Experience with project management tools like Monday, Asana, or similar.
  • Startup experience is a plus.
Responsibilities
  • Lead campaigns successfully from beginning to end.
  • Identify, outreach, and build relationships with potential creator partners on IG, TikTok, YouTube, who align with our brand values and objectives.
  • Develop targets and leverage tools to build a pipeline of new influencers and cultivate the current community of influencers.
  • Negotiate terms and manage agreements.
  • Take the lead in working with other departments (Content, Product Marketing, Customer Success, Analytics) to ensure influencers are fully supported and their impact is tracked.
  • Lead the ideation and development of creative content briefs.
  • Prepare reports, analyze performance relative to the campaign objectives, and provide actionable recommendations based on performance data.

ManyChat provides a platform for businesses to automate and manage customer communications through messaging apps like Facebook Messenger and SMS. It primarily targets small to medium-sized businesses (SMBs) that want to improve customer engagement and streamline communication. The platform allows users to create chatbots that can answer inquiries, send promotional messages, and process orders, all without requiring technical expertise. ManyChat operates on a subscription-based model, offering a freemium plan where basic services are free, but advanced features come with a paid subscription. This includes tools for automation, analytics, and integration, helping businesses enhance their marketing strategies. Unlike some competitors, ManyChat focuses on user-friendly automation and multimedia support, ensuring a smooth experience for its users. The goal of ManyChat is to empower SMBs to leverage automated messaging for better customer interactions and operational efficiency.

Company Stage

Series A

Total Funding

$22.5M

Headquarters

San Francisco, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

↑ 33%

1 year growth

↑ 65%

2 year growth

↑ 53%
Simplify Jobs

Simplify's Take

What believers are saying

  • ManyChat's partnerships with Meta and Shopify enhance its capabilities and market reach, providing robust tools for customer engagement and eCommerce.
  • The launch of new features like Recurring Notifications and Instagram DM Automation demonstrates ManyChat's commitment to innovation and staying ahead in the digital marketing space.
  • With nearly 2 million businesses across 190 countries using the platform, ManyChat has a strong and growing user base, indicating market trust and potential for further growth.

What critics are saying

  • Technical issues, such as those previously experienced with multimedia content, could undermine user trust and satisfaction if not promptly resolved.
  • The competitive landscape in digital marketing and CRM is intense, with many players offering similar automation tools, which could pressure ManyChat to continuously innovate.

What makes ManyChat unique

  • ManyChat's focus on SMBs and user-friendly automation tools sets it apart from competitors who may target larger enterprises or require technical expertise.
  • The platform's integration with popular messaging apps like Facebook Messenger, WhatsApp, and Instagram provides a comprehensive solution for multi-channel customer engagement.
  • ManyChat's freemium model allows businesses to start for free and scale up as needed, making it accessible for smaller businesses with limited budgets.

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