Director – Aficamten Global Marketing and Commercial Strategy

The Director, Global Marketing and Commercial Strategy, Aficamten Geographic Expansion reports to the Senior Director of Global Marketing and Commercial Strategy, Aficamten.  In this role, the ideal candidate will be the primary day-to-day contact as current and future partners commercialize aficamten in alignment with global strategy. The role may also be required to work across brands to ensure partnerships are established with consideration for future evolution of the partnerships to expand within our pipeline. 

• Be a conduit to facilitate decisions regarding questions from licensee’s and be our representative on S&OP processes relative to partner forecasts where we are responsible for DS or DP or Finished goods
• Partner with finance on forecast and prepare FAQ / background documents for CCO use in earnings calls and investor meetings
• Be thought leader for key markets including for CI and performance updates
  
  

Responsibilities

Current Collaborations and Partnerships: 

• Act as the primary connection and key day-to-day partner between Cytokinetics and our collaborators as it relates to regional implementation of Global Commercialization Plans.
• Review and influence partner commercialization plans to assess alignment and consistency with the Global Commercialization Plan, including product positioning, core claims, branding, promotional materials, Regional and Global Key Opinion Leader planning, HEOR Publications, and Speaker Programs.
• Provide feedback to JCC members on commercialization plan and performance versus that plan.
• Participate in Joint Commercialization Committee meetings (JCC) as an observer and provide content update based on key analyses
• Oversee commercial coordination with joint commercialization committees and ensure appropriate implementation of governance model
• Identify areas for improved commercial coordination between partner organizations and Cytokinetics
• Represent the collaboration and partners in development of global commercialization planning activities, including supply forecasts, launch timelines, and manufacturing
• Engage with trademark counsel and related functions to ensure appropriate implementation and trademark protection of Cytokinetics’ brands
• Partner with alliance management to drive scheduling formal JCC interactions and organize structured feedback to partners on regional commercialization plans
• Coordinate with forecast and related committees to provide appropriate supply estimates from partner organizations
• Prepare FAQ / background documents for CCO use in earnings calls and investor meetings
• Serve as internal source of market knowledge for partners’ market dynamics, including patient flows, physician market research, reimbursement environment, health care policy, etc.
• Integrate lifecycle management opportunities into planning process that support regional partners success
• Serve as a conduit to facilitate decision regarding questions from licensee’s and serve as Cytokinetics representative on S&OP process relative to partner forecast where we are responsible for drug substance, drug product or Finished goods

Global Expansion

• Collaborate with business development colleagues to engage potential partners for regional commercialization of our medicines
• Develop commercial business cases for global expansion and partnership considerations by region or country, as appropriate
• Participate in due diligence assessments of potential collaborators and partners to assess commercial capabilities, market expertise and alignment with Cytokinetics culture
• Develop strategy regarding preferred commercialization models (e.g., multiple partners, limited distributorship/partners, out-licensing, etc.)

Qualifications

• Bachelor’s degree in business or scientific fields.
• MBA or Commercial Experience is preferred.
• 10+ years of product management and marketing experience including 5+ years in strategy development.
• Scientific background is preferred.
• Previous leadership experience in marketing and/or business development and/or alliance management.
• Previous regional marketing and/or sales experience preferred. Ideally with prior experience working in Asian markets
• Self-starter with the ability to work optimally and collaborate with cross-functional teams (e.g., Global commercial, Business Development, Local country Marketing, Regulatory, Clinical)
• Attention to details mindset preferred.