Analytics Lead

Azra Games is recapturing the childhood thrill of storytelling with your entire toy box for modern AAA gaming. We are dedicated to one genre, role-playing games, and led by veteran designer Mark Otero (Zero-to-one director of Star Wars: Galaxy of Heroes, EA’s most successful mobile game of all time, with $1.5B lifetime revenue). Azra has assembled an expert team with decades of experience building blockbuster games. Our debut release, Code named ‘Project:Legends’, will be Mark’s ninth RPG. And his best. Azra Games believes in harnessing the power of technology, with a focus on generative AI, to radically disrupt & transform game development.

Overview

The Head of Analytics will build and scale the analytics function for our upcoming free-to-play title. This role will define and track key performance indicators (KPIs) to measure player engagement, retention, monetization, and game health. You will collaborate with product managers, live-ops teams, and engineers to create actionable insights that drive both the game’s soft launch and full-release strategy.

Responsibilities

• Lead the development and execution of the analytics strategy to optimize game performance from soft launch to global launch.
• Establish and track key metrics (KPIs) to monitor player engagement, retention, churn, monetization, and long-term player value.
• Design and implement experiments (A/B testing) to test new features, events, and monetization strategies.
• Develop dashboards and reporting tools that provide real-time insights into game performance.
• Collaborate with game designers, live-ops, and product managers to influence data-driven decisions that improve the player experience and game profitability.
• Provide detailed analysis of in-game behavior and player lifecycle, identifying opportunities for improvement and areas for growth.
• Present findings and recommendations to senior management and stakeholders, ensuring data is a central component in decision-making processes.
• Manage and mentor a team of data analysts and data engineers to deliver high-quality analytics solutions.
• Ensure the collection and security of data comply with all relevant privacy and legal requirements.

Requirements

• Bachelor’s or Master’s in Data Science, Statistics, Mathematics, Computer Science, or a related field. An MBA or relevant game industry certifications are a plus.
• 7+ years of experience in analytics, preferably in the gaming or entertainment industry.
• Proven experience leading analytics for a large-scale free-to-play game, especially during soft launch and global launch phases.
• Expertise in designing and tracking KPIs related to player retention, engagement, monetization, and game balance.
• Strong experience with SQL, R, Python, and other data analysis tools.
• Experience with game telemetry systems and data warehousing solutions (e.g., Snowflake, BigQuery).
• Hands-on experience with A/B testing, multivariate testing, and statistical modeling techniques.
• Strong ability to clearly communicate complex data findings to technical and non-technical stakeholders.
• Experience with live-ops, in-game economy analysis, and gacha mechanics is a major advantage.
• Leadership experience managing and scaling analytics teams in a fast-paced, dynamic environment.

Pluses

• Experience with mobile game analytics and app store optimization (ASO).
• Familiarity with machine learning techniques and predictive modeling for player behavior and churn prediction.
• Experience with data visualization tools like Tableau, Looker, or Power BI.
• Knowledge of cloud-based gaming services or streaming analytics.
• Understanding of player sentiment analysis using natural language processing (NLP).
• Hands-on experience with Unity Analytics, Firebase, or a similar platform for tracking in-game events.
• Familiarity with various game economies, especially those incorporating virtual currencies, microtransactions, or battle passes.
• Experience working with international teams and understanding of regional gaming preferences and behaviors.
• Strong knowledge of legal requirements related to data collection and privacy, including GDPR and CCPA compliance.

The perks of working at Azra:

• Competitive salary & equity 
• Platinum healthcare plan for you and your family 100% paid for by Azra Games. Including health, vision, and dental!
• Parental leave
• Unlimited paid time off
• Work that fits your lifestyle – Work from our studio office in Sacramento, CA, hybrid, or fully remote.
• Occasional catered lunches and dinners
• Office social events including happy hours, parties, and community service projects.
• A generous technology budget to provide the best gear you need to be your most productive and happy self.
• A packed snack room and loaded fridge
• Dedicated Game Room for "Market Research"
• An authentic office environment where you get to be YOU

Azra Games is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or other applicable legally protected characteristics. Azra Games is an inclusive workplace where everyone is welcome and employee differences are celebrated.

Base Salary Range: $170,000 - $220,000. The final salary offered for this position may take into account a number of factors including, but not limited to, location, skills, education, and experience.