VP of Product Marketing
Posted on 7/19/2023
INACTIVE
Video & sensor-based security systems for enterprises
Company Overview
Verkada's mission is to be the essential physical security software layer for every building, and the foundation of a larger enterprise IoT infrastructure.
Data & Analytics
Hardware
Company Stage
Series D
Total Funding
$444.3M
Founded
2016
Headquarters
San Mateo, California
Growth & Insights
Headcount
6 month growth
↑ 3%1 year growth
↑ 22%2 year growth
↑ 102%Locations
Burlingame, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Public Speaking
Marketing
CategoriesNew
Growth & Marketing
Requirements
- 10+ years of product marketing experience (or similar) for enterprise products, 3+ years in a director or VP role
- Demonstrated ability to hire a world-class team
- Ability to help drive and project manage creative, content, and collateral efforts across the marketing organization
- Empathetic storyteller who can translate technical features into customer benefits that resonate deeply with our target audience
- Verkada sells in many countries; global experience is a strong plus
- Strong attention to detail
- Strong public speaking abilities
Responsibilities
- Develop product positioning and competitively differentiated messaging for a portfolio of products, based on customer/user research, market insights, and product knowledge
- Bring new products to market, taking the lead of launch strategy, planning, deliverables, timelines and more to ensure maximum revenue impact by product line
- Build and maintain the core backbone of all product collateral and content that power our GTM channels including demand generation, sales, channel partners and our website
- Work closely with marketing brand, creative and demand-gen teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc.)
- Partner with channel and sales enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates
- Build, manage and support a team of product marketers, ensuring alignment between individual's strengths and business needs
- Become a product evangelist and cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results
Desired Qualifications
- PR & Comms experience is a plus