Product Manager (Acquisition)

Location: dmg Headquarters – London
Position: Permanent 

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution. 
• Life cover under the Pension Plan of up to 3x your basic salary.
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics (Northcliffe House only)
• Our Employee Assistance Programme
• Discounted dining cards

 Plus many other benefits….

Job Introduction

We invite dynamic and ambitious professionals to join our team at dmg media as a Product Manager focused on acquiring and converting new users for our brand new subscription product, Mail+. Released earlier this year, the product is an exciting new subscription-based experience for MailOnline’s 23-million strong UK readership.

Main Responsibilities

• Maintaining an outcome-led product roadmap for the acquisition stream of Mail+, with the objective of acquiring and converting more users
• Breaking down big ideas into smaller phases of work
• Develop a business justification for feature development to fulfil user needs and drive commercial outcomes
• Collaborate with editorial and commercial stakeholders to craft product requirements
• Partner with UX designers to optimise user journeys and craft the user experience.
• Collaborate with delivery and technology teams on the development of new initiatives
• Generate, interpret, and apply data analytics in shaping and optimising features

Person Specification

The ideal candidate should have:

• Proven experience in the software development lifecycle for B2C products, ideally directly in a product role. Adjacent functions (project management and business analysts) are also invited to apply.
• A background in subscription-based products and/or publishing organisations, ideally demonstrating familiarity with subscription models and the broader digital publishing landscape.
• Experience with conversion funnels, demonstrating an ability to lead customer acquisition and drive subscription growth.
• Superb, proven stakeholder management skills, with the ability to demonstrate how you have brought a variety of stakeholders on board a product journey
• Defining requirements with the customer and business user in mind, considering the implications of any features on SEO, CMS platforms and data
• Familiarity with paywall providers and/or A/B testing platforms is highly beneficial.
• Experience bringing a positive and energetic force in the organisation in delivering best practice
• Strong analytical skills with the ability to make data-informed decisions.
• Excellent problem-solving capabilities and a natural aptitude for innovation.
• Strong communication skills to effectively liaise with various stakeholders
• Ambition to drive growth and be part of a dynamic, fast-paced environment.

About dmg::media

dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.*

Together, Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK.*

Globally, dmg media’s brands reach 190M unique browsers every month across its domains and apps.**

Our newsbrands maintain an unwavering commitment to uncovering the stories that matter most to our readers, ensuring that we remain experts at delivering relevant and insightful content.

 In October, the Mail became the largest news publisher on TikTok with over 7- million followers. 

*PAMCo H2 2023

**GA 2023 September”

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.