Full-Time

Internal Wholesaler

Posted on 10/6/2025

American Equity

American Equity

501-1,000 employees

Provides fixed index annuities and income

No salary listed

West Des Moines, IA, USA

Hybrid

Periodic travel to conferences; up to 10% travel.

Category
Sales & Account Management (3)
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Requirements
  • Bachelor’s degree in Business, Marketing or other related field of study; or a minimum of 4 years of related experience; or equivalent combination of education and experience.
  • Experience work in the life insurance industry and/or sales experience preferred.
  • Must possess a valid Driver’s License and be insurable.
  • Retirement Income Certified Professional (RICP) designation preferred.
  • Effective public speaking ability along with the ability to answer open ended questions in front of an audience; ability to demonstrate knowledge and successfully conduct on-on-one conversations.
  • Strong interpersonal and relationship building skills to allow for collaborative work effort.
  • Demonstrated success in developing and executing sales plans.
  • Knowledge of retirement products.
  • Ability to interact with all levels of internal and external resources, vendors as well as other departments.
  • Strong problem-solving abilities.
  • Professional maturity to effectively interface with financial advisors.
  • Strong organizational skills with ability to multi task and manage territory.
  • Strong customer service orientation.
  • Effective verbal and written communication skills.
  • Mathematical skills and strong attention to detail.
  • Proficient in the use of Microsoft Office Suite.
  • Ability to write reports, business correspondence, and procedure manuals.
  • Ability to effectively present information and respond to questions.
  • Ability to read, analyze, and interpret general business periodicals, professional journals and technical/operational procedures.
  • Ability to define problems, collect data, establish facts, and draw valid conclusions.
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Ability to successfully handle pressure and meet deadlines in a fast-paced work environment.
  • Must work cooperatively and successfully with employees, customers, and other outside third parties.
  • Requires ability to travel up to 10% at most.
  • Ability to maintain valid driver’s license.
Responsibilities
  • Partners with Regional Sales Manager covering the same territory to identify and develop relationships with targeted Insurance Marketing Organizations (IMO) and independent insurance agents to successfully market and sell American Equity annuity products.
  • In conjunction with Sales management and Regional Sales Manager, develops sales goals and marketing plans to grow sales, marketer share and increase visibility for AEL.
  • Pursues and cultivates business relationships, partnerships, and alliances internally, externally, and virtually through various networks and organizations.
  • Conducts proactive telephone sales presentations to external sales partners highlighting the AEL products and values proposition. Creates talking points and agendas to utilize along with key selling points.
  • Uses agent and firm intelligence to pivot, cross-sell, and open new opportunities for American Equity strategies and products.
  • Identifies and executes opportunities to use American Equity strategies to help external business partners grow their business.
  • Maintains a thorough working knowledge of AEL products, strategies, systems, processes, and technologies.
  • Applies product expertise to efficiently win and effectively execute opportunities.
  • Manages time and productivity, creates operating efficiencies, and leverages existing systems.
  • Consistently expands the producer base by engaging both new and past business relationships.
  • Effectively probes to uncover the business goals external business partners have and interpret how we fit in; and what we can offer to drive sales and assets and build relationships with advisors through defined territory plan and established sales process.
  • Creates plans for presenting AEL products and offerings to support external business partners in meeting their business needs, remaining flexible in discovering more about their business and where our products can support their needs and determine what is appropriate to offer.
  • Executes consistent follow up with external business partners to advance the sales process and deepen relationships including; follow up sales calls, problem resolutions, thank you calls and providing illustrations and necessary paperwork.
  • Navigates the organization to provide problem resolution assistance to external business partners within the territory. This includes providing a high level of customer service and leveraging resources to make recommendations and guide selection of final resolution. Communicated resolution to external business partners.
  • Generates ideas and helps create content of emails and messaging to external business partners.
  • Trains in small and large group settings on American Equity products and value proposition through in-person and virtual meetings.
  • Periodically travels to business conference where small and large audience presentations may be required.
  • Performs other related work as assigned.
Desired Qualifications
  • Retirement Income Certified Professional (RICP) designation preferred.
  • Experience work in the life insurance industry and/or sales experience preferred.

American Equity Investment Life Holding Company (AEL) builds and sells fixed index annuities (FIAs) and fixed rate annuities aimed at helping people near retirement preserve capital and create a stable income stream. Its FIAs offer a guaranteed minimum interest rate plus an index-linked return tied to an index like the S&P 500, allowing potential growth without direct stock market downside risk. The company earns mainly from the investment spread (the gap between portfolio income and credited interest) and fees from its annuity products. AEL distributes through independent agents, IMOs, banks, and broker-dealers rather than direct-to-consumer channels, giving it broad U.S. reach. In 2024, Brookfield Reinsurance acquired AEL, a move intended to strengthen its capital efficiency and growth path in the competitive insurance market. The overarching goal is to provide secure retirement solutions that protect principal while offering reliable, tax-deferred growth and income for retirees.

Company Size

501-1,000

Company Stage

IPO

Headquarters

West Des Moines, Iowa

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • FIA sales hit records in 2025 from mass affluent demand and rate stabilization.
  • Brookfield 2024 acquisition integrates with American National for cross-selling.
  • SECURE 2.0 Act 2025 boosts annuities in retirement plans.

What critics are saying

  • Integration with Brookfield erodes FIA share via agent overlap in 12-18 months.
  • FIA concentration squeezes spreads if rates fall in 6-12 months.
  • Name change to American National confuses agents driving to Athene.

What makes American Equity unique

  • AEL specializes in fixed index annuities with principal protection linked to S&P 500.
  • Distributes via 40,000 independent agents, IMOs, banks, broker-dealers.
  • Founded 1995 by David Noble focusing on retirement principal protection.

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Benefits

Hybrid Work Options

Company News

Alacra
Aug 7th, 2025
Brookfield Acquires American Equity Investment Life

Brookfield Wealth Solutions Ltd. completed its acquisition of American Equity Investment Life Holding Company (AEL) and its subsidiaries in Q2 2024. AEL was merged with American National, enhancing its strategic importance. Fitch Ratings considers AEL's subsidiaries crucial, providing a rating uplift. AEL's business profile is driven by its focus on fixed-indexed annuities, though it faces business concentration risks. The report is priced at $300.

The Des Moines Register
Mar 14th, 2025
Five years after COVID's start, Casey's requiring HQ staff to return to office full-time

Last year, American Equity Investment Life Holding Co. announced plans to move its office from West Des Moines to downtown Des Moines and require hundreds of remote workers to return to the office.

Coverager
Dec 4th, 2024
American Equity Receives Financial Strength Rating Upgrade

American Equity <i class="fa fa-info-circle company-popover" data-content="h3American Equity/h3. div. table

Benzinga
Nov 15th, 2024
Area Insurance Professional Receives "Noble Achievement Award"

Springfield, MO November 15, 2024 --(PR.com)-- Neil Bruce Porter Receives Highest Honorary Award from American Equity, a Top Fixed Index Annuity ProviderAmerican Equity Investment Life Insurance Company®, a leading issuer of fixed index and fixed rate annuities, announces Neil Bruce Porter, President, Advisor, and Founder of The Resource Center Inc., in Springfield, Mo., earns one of their most prestigious distinctions: Noble Achievement Award.This award recognizes Porter’s exemplary service and dedication to his clients, and his contributions to the insurance industry and local community. He joins an elite group of American Equity field partners who have received this honor and is among fewer than 20 Noble Achievement Award recipients out of more than 28,000 agents licensed with American Equity.“Congratulations on being recognized with the Noble Achievement Award,” said Jeff Lorenzen, chief executive officer of American Equity. “Your success is a testament not only to your hard work and dedication but also to the exceptional person you are. It’s clear that your character and integrity shine just as brightly as your professional achievements.”Porter is a dedicated family man, having been married for 23 years to the love of his life Deb Gilmore. They are proud parents of four children and grandparents to two wonderful grandchildren. Porter is a well-respected professional with four decades of experience in insurance and financial services

Law360
Sep 10th, 2024
Brighthouse Hits Rival With TM Suit Over 'Shield' Mark

Annuity and life insurance provider Brighthouse Financial on Friday accused competitor American Equity Investment Life Insurance Co. of trademark infringement, claiming in a North Carolina federal court that American Equity is...

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