VP – Media Ops Leader

Job Description:

Role Title : VP, Media Ops India Leader (L12)

Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
• Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.
• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles

Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose: Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences.   Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers.  We are seeking a Media Operations Lead to assist in driving successful digital campaigns, supporting business partners across the Synchrony enterprise.  This role will be responsible for supporting the Synchrony India Media team by coordinating and executing deliverables internally within Demand Gen and with our platform partners.

Key Responsibilities:

• Demonstrate a command of the full paid digital, social media, and ad operations advertising space, staying informed on emerging trends, products, and innovation within the industry.

• Execute cross-channel digital campaigns to develop data-informed paid media strategies.

• Execute paid media plans, inclusive of recommended channel mix, allocation, audience targeting, KPIs, and more.

• Oversee and drive end-to-end paid media campaign launches, taking full ownership of campaign activation, setup and analysis.

• Oversee a media buying and ad operations team, including but not limited to media briefing, campaign QA, collaborating on campaign optimization, campaign troubleshooting, ad operations and more.

• Ability to confidently lead paid media discussions with clients, as well as with our internal teams.

• Serve as a primary source of expertise for paid media-related strategic counsel or POVs.

• Support Ad tech Integrations: Assist with the implementation, testing, and optimization of ad tech platforms, systems, and integrations, ensuring seamless functionality.

• Ad hoc troubleshooting: Proactively identify and resolve ad-serving errors, tracking discrepancies, and technical challenges, partnering with internal teams as needed.

• Campaign Management Support: Provide hands-on support for creative trafficking, campaign setup, and ongoing management based on team priorities.

Required Skills/Knowledge:

• Bachelor's degree with 7+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 9+ Years of Experience in Marketing.

• 7+ years of experience in paid media planning and buying, with strong expertise in paid digital and social (e.g., DV360, Google, Meta, etc.), programmatic video, and other video channels (e.g. CTV, OTT, digital OOH, etc.), including direct management of ad buys on various platforms.

• Experience with paid media measurement planning, set-up and analysis. Ability to analyze and synthesize campaign performance data and provide insights to inform optimizations and future recommendations.

• 3+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency or brand

• Strong client management skills with experience communicating with clients of various levels, providing strategic counsel and recommendations on paid media.

• Highly organized, able to prioritize multiple projects and timelines in a fast-paced environment.

• Exceptional business, strategy, and creative writing skills.

Desired Skills/Knowledge:

• Experience working in the financial category and within a Retail Media Network.

• Experience in paid media planning and buying, with strong expertise in paid digital and social (e.g., DV360, Google, Meta, etc.), programmatic video, and other video channels (e.g. CTV, OTT, digital OOH, etc.), including direct management of ad buys on various platforms.

• Experience with paid media measurement planning, set-up and analysis. Ability to analyze and synthesize campaign performance data and provide insights to inform optimizations and future recommendations.

• Hands on experience with project management software, like MS Project and AtTask/Workfront.

• Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks.

• Excellent communication and presentation skills for internal meetings/presentations.

• Creative and resourceful; proven ability to problem-solve and look for innovative ideas.

• Results-driven with a focus on achieving growth and success.

• Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities.

Eligibility Criteria:

• Bachelor's degree with 7+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 9+ Years of Experience.

• 3+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher.

• 10+ Years of experience in BFSI sector

Work Timings: 2 PM to 11 PM IST

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (Formal/Final Formal) or PIP

• L10+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.

• L10+ Employees can apply

Grade/Level: 12

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