Full-Time
Marketing Automation and Analytics Manager
Lever
51-200 employees
HR recruiting software for talent acquisition
No salary listed
Minneapolis, MN, USA
In Person
 Growth & Marketing (1) |
|---|
- 3+ years in demand generation/marketing automation
- B2B marketing background with experience in marketing automation, leads processing (including lead scoring), marketing database
- Successful track record of implementing and managing marketing automation systems and associated integrations. Hands-on experience working with various marketing and sales APIs such as Marketo, Hubspot and Salesforce. Must be familiar with marketing automation tool landscape.
- Working knowledge of HTML, Javascript, and CSS
- Demonstrated proficiency with database design concepts, data modeling, and segmentation
- Experience configuring customer tracking platform such as Google Analytics.
- Strong team player, strong collaboration skills
- Excellent at planning and project management – ability to look ahead to meet regular deadlines and predict and prevent last minute fire drills.
- Must be resourceful and have initiative to resolve problems by a combination of research and consulting with experts
- Must have excellent written and verbal communications skills with ability to effectively interact with both technical and non-technical
- Must be highly driven and self-motivated for a fast paced evolving environment
- BA/BS in marketing, business or computer science
- Marketo, salesforce certification is a plus
- Lead the research, selection and implementation of marketing automation toolset for capturing, scoring, nurturing and tracking customer prospects.
- Build and manage key marketing integrations - salesforce.com, lead scoring, web site tools, third party lead sources, etc - working closely with vendors, sales operations and marketing program managers
- Vet out new marketing technology solutions to build the infrastructure to advance our marketing capabilities and operational efficiencies. You will be responsible for building the marketing analytics stack
- Refine scoring mechanisms and implement guidelines & processes for MQLs & SQLs
- Segment audiences and build sound nurture programs with the goal to continuously maximize marketing conversions
- Run hundreds of digital experiments, monitor email deliverability and maintain a high rate of deliverability
- Develop and implement policies and procedures to ensure data integrity and cleanliness of database working with marketing, sales and product teams
Lever provides recruiting software that helps teams grow by streamlining the hiring process and improving candidate engagement. Its modular platform includes applicant tracking, automation, analytics, and advanced HR features, offered through a subscription model, with modules like LeverTRM and Advanced Analytics and services for implementation and support. Lever differentiates itself by focusing on collaboration, transparency, and humanity, offering an integrated suite that fits both small businesses and large enterprises across many industries. The goal is to help organizations hire more effectively and grow their teams using a data-backed, easy-to-use recruitment platform.
Company Size
51-200
Company Stage
Series D
Total Funding
$112.6M
Headquarters
San Francisco, California
Founded
2012
Simplify's Take
What believers are saying
- Visual Insights empowers data-driven recruitment strategy optimization.
- UKG Marketplace partnership expands Lever's HR ecosystem integrations.
- Customizable time-to-hire calculations enhance hiring efficiency metrics.
What critics are saying
- Employ Inc. acquisition erodes Lever's standalone ATS differentiation.
- Greenhouse poaches customers with superior pipeline velocity.
- Headcount365 exposes Visual Insights' AI forecasting limitations.
What makes Lever unique
- LeverTRM uniquely combines complete ATS and robust CRM in one platform.
- Lever Analytics delivers customized reports with data visualization.
- Lever Hire and Nurture scale pipelines and build candidate relationships.
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Your Connections
People at Lever who can refer or advise you
Benefits
Health, vision, &
dental insurance
Flexible time-off
Personal development stipend
Personal environment allowance
Company News
Employ has acquired Pillar, an AI interview intelligence platform, to enhance its hiring solutions for 23,000 customers. This acquisition aims to integrate AI deeply into the hiring process, improving efficiency and transparency. Employ's CEO, Steve Cox, emphasizes maintaining human connection while accelerating hiring processes. Pillar's AI insights help recruiters save 40 hours monthly, reduce time to fill by 26%, and decrease year-one attrition rates by 32%.
– USA, CA – Lever, a software company powering recruiting for more than 700 fast-growing companies around the world including Netflix, Lyft, Eventbrite and Shopify, has secured $20 million in Series B financing. Scale Venture Partners led the round with participation from existing Lever investors Matrix Partners and Index Ventures, as well as new investors Correlation Ventures and a syndicate led by Naval Ravikant, CEO and co-founder of AngelList. Lever will use the new funding to fuel product development, sales and marketing. Lever has raised $32.8 million to date.
WALTHAM, Mass.--(BUSINESS WIRE)--Employ Inc., comprehensive provider of purpose-built recruiting and talent acquisition technologies and parent company of JazzHR, Lever, Jobvite and NXTThing RPO, today announces the appointment of Steve Cox as CEO, effective April 1, 2024. Cox succeeds former CEO, Pete Lamson. Cox brings more than 25 years of leadership experience in guiding business growth and technological innovation. Attributable to his deep experience with high-growth organizations and senior leadership roles in operations, customer experience and IT, Cox has an established track record of successfully developing and implementing strategies to scale complex organizations. “Employ is unique in its human-centered approach to recruiting,” said Steve Cox, CEO at Employ Inc. “We have seen first-hand the impact that hiring challenges can have on organizations
To help your recruiting team stay sharp in a soft market, Lever has compiled a list of the most impactful Lever blog posts Lever published in 2022 that can help you shape your talent acquisition strategies and tactics in 2023.
In addition, Lever were recently named one of the fastest-growing software companies in G2’s Best Software Products for 2022.