Sales and Market Strategy Leader

Our culture and people are what set us apart from other post-acute care providers. We’re dedicated to the growth and development of our team to set them up for success. We CARE for our patients like they are our own FAMILY.

Note: The Centers for Medicare & Medicaid Services (CMS), in collaboration with the Centers for Disease Control and Prevention (CDC), require COVID-19 vaccinations for all Medicare and Medicaid certified providers.  Based on this regulation, all of our employees must be fully vaccinated or have a valid exemption.

SUMMARY:
The Sales and Market Strategy Leader will work directly with senior sales and operations leadership of the hospice division to develop and execute growth strategies for the GIP hospice team members located in our partner hospitals and their clinical counterparts in the community.  An ability to identify potential care pathways for patients, effectively provide education to the case management teams in the acute care setting and collaborate effectively with your community counterpart in the post-acute care setting is essential for our goal of driving referral volumes and providing outstanding care to families in need.  This division leader will actively participate in developing the essential growth strategies needed at a global level and driving the execution of these growth strategies across the clinical side of the entire hospice division.  They will also be responsible for partnering with their community counterpart to develop relationships with key external stakeholders, growing census in each market and developing current/future hospice care and sales team members (including but not limited to their identification, hiring and training).  This leadership position will support teams in all current markets as well as future target markets.  This position will comply with all local, state federal, and company rules and regulations.

QUALIFICATIONS & ATTRIBUTES:

• RN, LPN, or Bachelor’s degree in business, healthcare administration, or related field

• Minimum of 5 years of experience in sales and marketing in the hospice continuum of care with experience developing GIP programs and associated outreach

• Flexibility to travel to different locations (up to 75% of the time) as needed to support hospice teams in various markets

• Experience collaborating with senior leadership to establish strategies and metrics to measure progress

• Ability to work independently and collaboratively in a fast-paced, target-driven environment

• Proven track record of meeting or exceeding individual and/or team growth targets

• Excellent communication, presentation, and coaching skills, with the ability to engage and inspire learners

• Proven track record of designing and delivering effective presentations, programs, and educational in-services that drive results

• Commitment to providing compassionate, high-quality care to patients and families facing end-of-life challenges

• Knowledge of hospice care regulations and industry trends

• Ability to analyze data and develop strategic plans to drive sales growth

• Excellent organizational and time management skills

• Proficiency in Microsoft Office Suite and CRM software

• Strong understanding of healthcare regulations, compliance standards, and industry best practices

• Self-driven and passionate about providing care and

• Demonstrated ability to do the right thing the right way for the right reasons

MAJOR AREAS OF RESPONSIBILITY:

• Develop and maintain strong relationships with key stakeholders in hospital/acute care settings, including hospital leadership, physicians, case managers, social workers and other healthcare professionals to increase utilization of GIP and drive referrals to the hospice program

• Participate in market growth strategy sessions and consistently support all clinical growth team members through in-market training, strategy development and in-person visits

• Collaborate with the clinical team to ensure development of policies fostering seamless coordination of care for patients transitioning to hospice services

• Collaborate with community team counterpart to develop growth strategies based on physician trends and local market data

• Monitor and analyze growth performance metrics, market trends, and competitor activities to identify opportunities for growth and improvement

• Lead training sessions and workshops for hospice team members to enhance their sales skills, product knowledge, and understanding of market dynamics

• Participate in industry conferences, networking events, and community outreach initiatives to promote the hospice program and build brand awareness

• Develop and implement innovative growth strategies and educational campaigns to increase market penetration and drive revenue growth

• Stay up-to-date on current healthcare regulations, compliance standards, and best practices to ensure the hospice program operates within legal and ethical guidelines

• Assist in executing a structured onboarding program for new sales team members, covering clinical knowledge, sales techniques and company policies/procedures

• Monitor the progress and performance of GIP and clinical sales team members to provide guidance, support, and feedback as needed through in-person and virtual training sessions

• Serve as a subject matter expert on hospice services, industry trends, and competitor analysis to continuously develop improved marketing materials and strategies

• Evaluate the effectiveness of onboarding programs through assessments, evaluations, and feedback from participants, recommending adjustments as needed

We’ll help you put your passion for patient care to work.  Apply today!

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

We are an Equal Opportunity Employer.