Experiential Marketing Manager

Description

WebMD Health Services is part of the WebMD family. We have been designing well-being programs for employers and health plans for over 20 years. Our mission is to empower organizations and their populations to improve well-being through personalized, strategic partnerships.

• Plan and execute in-person events including trade shows, conferences, hosted field events and the annual Empower client forum 
• Develop the event strategy aligned to marketing priorities, sales goals and customer objectives 
• Oversee event logistics including venues, vendors, production, staffing, registration, shipping, AV, signage, catering and on-site execution 
• Ensure events reflect the WebMD Health Services brand and deliver a polished attendee experience 

• Partner with Sales to align events with target accounts, territories, pipeline priorities and meeting goals 
• Collaborate with Customer Success to create client experiences that support retention, advocacy and growth 
• Support pre-event outreach and post-event follow-up with Sales, Customer Success and Marketing 
• Identify opportunities to activate customer speakers, references, testimonials and peer connections 

• Build and manage project plans, budgets, timelines and stakeholder communications for each event 
• Manage multiple events at once while keeping teams aligned on milestones, deliverables and decisions 
• Oversee agency, venue and vendor relationships including contracts, scopes of work and execution quality 
• Partner with internal teams across Creative, Demand Generation, Solution Marketing, Product, Sales, Customer Success and Finance 
• Improve processes, templates and playbooks to support efficient execution across the event program 

• Track and report on performance metrics such as attendance, meetings, engagement, influenced pipeline, customer participation and ROI 
• Partner with Marketing Operations and Sales Operations to support lead capture, attribution, follow-up and reporting 
• Lead post-event recaps and recommend improvements based on performance data and stakeholder feedback 
• Use insights and benchmarks to optimize event strategy, attendee experience and budget efficiency 

• Contribute to event messaging, presentations, promotional materials and internal communications 
• Partner with creative and content teams to develop event-related assets 
• Provide clear updates and communications to keep stakeholders informed and aligned 
• Extend the value of events through recap content, internal reporting and sales enablement 

• 4–6 years of experience in event marketing, experiential marketing, field marketing or corporate events, preferably in B2B SaaS, healthcare, benefits, HR tech or a related industry 
• Proven ability to own events from strategy through execution and post-event measurement 
• Experience partnering with Sales and Customer Success to support pipeline generation, client engagement, retention or expansion 
• Strong understanding of the B2B buyer journey and customer lifecycle 
• Experience managing budgets, timelines, vendors, contracts and multiple event workstreams at once 
• Strong project management skills with exceptional attention to detail 
• Excellent communication skills and the ability to build trust across teams 
• Strong analytical skills and experience using data to evaluate and improve program performance 
• Proficiency with tools such as Salesforce, Excel, PowerPoint, Splash, ON24, Smartsheet or similar platforms 
• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience 
• Willingness to travel up to 25–30% 
• Ability to lift and carry event materials up to 25 pounds