Director Enterprise Marketing
Posted on 7/19/2023
INACTIVE
Outreach

1,001-5,000 employees

Sales engagement platform
Company Overview
Outreach is on a mission to solve sales problems. The company operates the number one sales engagement platform that helps companies dramatically increase productivity and drive smarter engagement with their customers.
AI & Machine Learning
Data & Analytics

Company Stage

Series G

Total Funding

$492.8M

Founded

2014

Headquarters

Seattle, Washington

Growth & Insights
Headcount

6 month growth

-18%

1 year growth

-14%

2 year growth

-6%
Locations
Atlanta, GA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Segment
Marketing
Data Analysis
Requirements
  • 10+ years of experience in ABM, Field Marketing and Demand Generation, with a focus on B2B SaaS
  • 5+ years of experience directly managing and growing a marketing team
  • Strong understanding of marketing technologies and tools, including marketing automation platforms, ABM Platforms, Analytical tools and CRM systems
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
  • Strong analytical skills, with the ability to measure and report on the impact of campaigns and tie performance to sales pipeline results
  • Bachelor's degree in Marketing, Business, or a related field
Responsibilities
  • Primary Marketing Business Partner to Sales. You will design and orchestrate marketing programs alongside the sales team - tailored to the Enterprise buying cycle. You will serve as their primary marketing business partner and align all marketing air cover and ground activations to grow our existing base and acquire new customers. You will be accountable for the segment's pipeline generation and will work cross-functionally across Demand Generation and Campaigns to ensure that your strategy spends the budget to deliver pipeline & ARR growth
  • Ensure we are focused on the highest-value accounts. You will work closely with the Enterprise Sales and RevOps teams to identify target accounts, develop go-to-market plans, and execute impactful programs to drive pipeline and revenue growth. Your team will manage and regularly update the ABM target accounts lists based on Outreach's ideal customer profile (ICP), propensity analysis, and surging intent signals indicating that accounts are “in the market”. You and your team will be responsible for enabling the enterprise sales teams on your ABM programs and partnering with them to activate the programs for their target accounts
  • Develop scalable ABM and Field Marketing programs to drive new pipeline generation through targeted, personalized marketing programs. Your team will design the Enterprise marketing strategy and orchestrate the development, execution, and optimization of ABM programs and events. Your team will map and deliver programs across customer journeys that engage our target audiences at the right time with the right messages leading into the right experiences. Success will be increasing engagement in “cold” and “warm” target accounts, sourcing new sales opportunities, and influencing and accelerating existing pipeline. This is inclusive of compelling 1:1 and 1:few experiences and events for Target Accounts
  • Analyze and report on the performance of enterprise pipeline programs to measure impact and refine future programs. In this role, you will oversee and report out on overall program performance, leverage analytics and data to spot areas of opportunity and influence decisions. You are data-driven and able to optimize marketing levers on the fly. In addition, you will also present out on monthly and quarterly marketing performance and provide thoughtful insights to the extended team
  • Work cross functionally to get things done. In this role, you will drive cross-functional activations to ensure that our marketing programs are representative of all marketing deliverables and that the team's segment programs align with overall marketing and sales goals and objectives. You will also develop and maintain relationships with key stakeholders, including customers, partners, and industry influencers
  • Serve as the 'Last Mile' to Drive Scale, Adoption of Programs and ABM Tools. You will embed your team into the daily workflow of our sales teams and SDRs to establish reliable communication channels so that the teams are always enabled with the latest program details, events, sequences, incentives, and marketing news. You will serve as a feedback loop to all of marketing and will be leveraged as the conduit for all 'last mile' to sales needs