Full-Time

Product Marketing Manager

Posted on 7/13/2024

Coda

Coda

201-500 employees

Platform for team collaboration and productivity

Consumer Software
Enterprise Software

Compensation Overview

$130k - $190kAnnually

Senior

Remote in USA

Category
Product Marketing
Product
Required Skills
Market Research
Marketing
Data Analysis
Requirements
  • 7+ years of marketing experience
  • 3+ years of experience positioning B2B enterprise SaaS solutions
  • Experience creating compelling content and messaging
Responsibilities
  • Position Coda to win in a broad market context, amongst a diverse list of competitors in many audiences
  • Develop an understanding of enterprise customer and buyer-approval personas, pain points, and use cases to inform product development and marketing strategies
  • Lead the end-to-end execution of product launches and feature updates targeting enterprise customers, including positioning, messaging, pricing, and sales enablement
  • Conduct market research and competitive analysis to understand market trends, customer needs, and opportunities within the enterprise segment
  • Develop and deliver sales tools and training programs that empower the sales team to communicate the value of enterprise features to prospects and customers
  • Define key performance indicators (KPIs) for enterprise feature adoption and campaign effectiveness, and utilize data-driven insights to optimize strategies over time
  • Establish Coda as a thought leader in enterprise productivity tools through participation in industry events, webinars, and other relevant forums

Coda.io provides a platform that enhances team collaboration and productivity by merging traditional document features with interactive application capabilities. Users can create, share, and manage documents that integrate with over 600 other tools, allowing for seamless workflows without the need to switch between multiple applications. This integration includes pulling data from Google Calendars, updating Slack, and embedding files from design tools like Figma. Coda.io operates on a subscription-based model with various pricing tiers, making it accessible for teams of all sizes, from small businesses to large enterprises. Unlike its competitors, Coda.io emphasizes flexibility and scalability, enabling teams to adapt their usage as they grow. The company's goal is to foster a more organized and collaborative work environment by providing a centralized platform for managing documents, projects, and workflows.

Company Stage

Series D

Total Funding

$291.8M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Coda's acquisition by Grammarly may lead to innovative AI-powered productivity tools.
  • Partnership with Snowflake enhances data management capabilities for enterprise users.
  • Coda AI integrates generative AI to improve meeting note summarization and efficiency.

What critics are saying

  • Increased competition from AI-powered tools like Grammarly may shift market dynamics.
  • Partnership with Snowflake could create dependencies affecting Coda's strategic direction.
  • Coda AI may face data privacy challenges amid growing scrutiny on AI technologies.

What makes Coda unique

  • Coda combines documents, spreadsheets, and apps into a single interactive platform.
  • Over 600 integrations allow Coda to centralize workflows and enhance productivity.
  • Coda's subscription model offers scalable solutions for teams of all sizes.

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Benefits

💵 Competitive salary and equity

🏥 Exceptional medical, dental, and vision plans

🌴 Flexible vacation time with a culture of taking time off to relax and rejuvenate

🍱 Daily lunch stipend and delicious snacks in the office

✈️ Travel to in-person company events, like our Hackathons

🇺🇸 Remote work across all roles anywhere in the US

🚴 Monthly fitness/wellness stipend

📱 $150 per month to cover personal internet and cell-phone costs

INACTIVE