Simplify Logo

Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

Coda

Coda

201-500 employees

Productivity platform for team collaboration

Consumer Software
Enterprise Software

Compensation Overview

$130k - $190kAnnually

Senior, Expert

Remote in USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Segment
Marketing
Requirements
  • 7+ years of marketing experience, with 3+ years of experience positioning B2B enterprise SaaS solutions.
  • Experience creating compelling content and messaging.
Responsibilities
  • Position Coda to win in a broad market context, amongst a diverse list of competitors in many audiences.
  • Develop an understanding of enterprise customer and buyer-approval personas, pain points, and use cases to inform product development and marketing strategies.
  • Lead the end-to-end execution of product launches and feature updates targeting enterprise customers, including positioning, messaging, pricing, and sales enablement.
  • Conduct market research and competitive analysis to understand market trends, customer needs, and opportunities within the enterprise segment.
  • Develop and deliver sales tools and training programs that empower the sales team to communicate the value of enterprise features to prospects and customers.
  • Define key performance indicators (KPIs) for enterprise feature adoption and campaign effectiveness, and utilize data-driven insights to optimize strategies over time.
  • Establish Coda as a thought leader in enterprise productivity tools through participation in industry events, webinars, and other relevant forums.

Coda.io provides a platform that enhances team collaboration and productivity by merging traditional document features with interactive application capabilities. Users can create, share, and manage documents that integrate with over 600 other tools, allowing for seamless workflows without the need to switch between applications. This integration includes functionalities like pulling data from Google Calendars and embedding Figma files. Coda.io operates on a subscription-based model with various pricing tiers, making it accessible for teams of all sizes. Unlike its competitors, Coda.io emphasizes flexibility and scalability, enabling teams to adapt their usage as they grow. The goal of Coda.io is to create a more organized and collaborative work environment by centralizing workflows and showcasing user-generated solutions that demonstrate the platform's versatility.

Company Stage

Series D

Total Funding

$272M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

2%

1 year growth

3%

2 year growth

-10%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with major players like Snowflake enhance Coda.io's value proposition by unlocking new data integration capabilities.
  • The introduction of Coda AI, an OpenAI-enabled virtual assistant, demonstrates the company's commitment to leveraging cutting-edge technology for productivity.
  • Recognition as a 'Best Relationship' company on G2 highlights Coda.io's strong customer support and satisfaction.

What critics are saying

  • The competitive productivity software market requires Coda.io to continuously innovate to maintain its edge over established players like Microsoft Office and Google Workspace.
  • Reliance on third-party integrations could pose risks if key partners change their APIs or business models.

What makes Coda unique

  • Coda.io's hybrid approach combines traditional documents with interactive applications, setting it apart from competitors like Google Docs and Notion.
  • The platform's support for over 600 integrations allows for seamless workflow centralization, reducing the need for multiple applications.
  • Coda.io's user-generated content gallery showcases diverse use cases, reinforcing the platform's versatility and effectiveness.

Benefits

💵 Competitive salary and equity

🏥 Exceptional medical, dental, and vision plans

🌴 Flexible vacation time with a culture of taking time off to relax and rejuvenate

🍱 Daily lunch stipend and delicious snacks in the office

✈️ Travel to in-person company events, like our Hackathons

🇺🇸 Remote work across all roles anywhere in the US

🚴 Monthly fitness/wellness stipend

📱 $150 per month to cover personal internet and cell-phone costs