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Full-Time

Content & Influencer Strategic Partnerships Manager

Confirmed live in the last 24 hours

Acceleration Partners

Acceleration Partners

201-500 employees

Global affiliate management and partnership marketing

Data & Analytics
Enterprise Software
Consumer Goods

Mid, Senior

Remote in USA

Category
Growth Marketing
PR & Communications
Growth & Marketing
Required Skills
Marketing
Requirements
  • Bachelor’s degree in business administration, marketing or related field, or relevant work experience required.
  • 3-5 years B2B Influencer or business development or relevant work experience (including account management, contract negotiations, marketing).
  • Experience in Performance Marketing (particularly Affiliate Marketing) industry or Performance PR, a plus.
  • Experience in building recruitment & partnership strategies for YouTube, TikTok, and other social media influencers.
  • Proven track record in exceeding revenue goals.
  • Effective communication and negotiation skills with ability to push back without damaging relationships. Detail-oriented and persuasive.
  • Proven record of success in a goal-oriented, highly accountable, fast-paced environment.
  • Comfortable leading client-facing presentations.
  • Excellent verbal and written communication skills, a natural communicator and influencer.
  • Self-motivated and self-directed creative problem solver who thrives when presented with a challenge.
Responsibilities
  • Contributes to overall revenue goal for Growth & Partnerships department, and the growth of managed clients, through creation of high potential relationships and optimization of publishers, which includes but is not limited to paid placements, CPA increases and products for reviews.
  • Consistently updates G&P department relationship tracker with details on the partnerships they facilitate; updates client-approved placement tracker.
  • Is a trusted and knowledgeable resource in the B2B and partnership field; is an expert in verticals of managed clients; proactively leads conversations to lend expertise and knowledge across the org.
  • Identifies new, high-quality partnerships and/or areas of opportunity based on client needs, industry evolvement; utilizes resources such as social media listening, SimilarWeb, their personal network, LinkedIn and other 1:1 methods of finding the right contact.
  • Successfully recruits high-potential partners to join client programs; explains the value of joining and promoting client programs and/or successfully negotiates paid placement terms and fees.
  • Has best in class interactions and/or relationships with top performing publishers and has a trusted network of partners on behalf of managed clients.
  • Is comfortable with cold emailing; communications are clear, informative, and engaging. Asks relevant questions when speaking to publishers to vet opportunities. Manages day-to-day communication with top publishers in program (when owning paid placements and optimization). Communication is managed independently 95% of the time.
  • Has a proven track record of identifying and executing upon areas of opportunity and optimization across program to drive revenue growth.
  • Has a clear understanding of client goals and KPIs; knows what there are responsible for in order to achieve goals and can autonomously manage their priorities in relation to goal achievement & milestones.
  • Creates plan for prospects, including expected timeline for execution. Executes paid placement strategy, including negotiation of terms, campaign set-up, commission changes and coordinating communication with partners. Executes recruitment strategy, including list building, outreach template and tracker. Manages 95% of strategy without regular assistance from manager.
  • Adapts to change and pivots strategies to reach client goals; sets expectations and projects new goals when not achievable. Consistently able to communicate and push back when client goals are unrealistic without damaging relationships.
  • Consistently demonstrates intellectual curiosity; challenges the status quo, regularly pitching and gaining approval on new, innovative and or out of box opportunities. Always showcases the “why” and benefits the partnership with bring to the client based on data and/or relevant metrics.
  • Has a high level of knowledge across all publisher verticals; has a proven track record of addressing client questions and speaking to areas of opportunity from having a keen understanding of client and their competitors.
  • Digs into the why behind a no/rejection; pushes back and has a track record of successfully overcoming objections; provides suggestions or alternatives based on thorough knowledge of the publisher and overall portfolio.
  • Shares initial projections and paid media placement results with client to determine if the placement added value to the channel and/or performance of new publishers recruited into program. Can manage difficult conversations with minimal support from manager.
  • Has a track record of sharing new ideas and best practices with the Partnerships Team and Client Services to reach client goals more effectively.
  • Knows which issues need to be escalated and when; digs into the root cause and provides recommendations for next steps when flagging to manager.
  • Proactively shares ideas and issues across Partnerships org department and encourages others to do the same; provides upward feedback to appropriate leaders.
Acceleration Partners

Acceleration Partners

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Acceleration Partners specializes in affiliate management and partnership marketing, helping brands grow through strategic partnerships. They connect brands with potential buyers using various performance-based marketing strategies, including affiliate marketing, influencer marketing, performance public relations, content marketing, and B2B partnership marketing. Their business model is based on performance partnerships, meaning they earn money by achieving measurable results for their clients, such as increased sales or leads. What sets Acceleration Partners apart from competitors is their integrated approach and a dedicated team that focuses on creating unique solutions for complex marketing challenges. Their goal is to drive sustainable and scalable growth for their clients while staying ahead of industry trends and continuously improving their services.

Company Stage

Pre-seed

Total Funding

$1.7M

Headquarters

Needham, Alabama

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The company's performance-based model aligns their success with client success, fostering a results-driven culture.
  • Recent acquisitions and strategic hires, such as the new Chief People Officer and Vice President of Marketing, indicate a strong focus on growth and innovation.
  • Recognition through multiple industry awards highlights Acceleration Partners' excellence and leadership in the partnership marketing industry.

What critics are saying

  • The performance-based compensation model can lead to revenue volatility, especially if client campaigns do not perform as expected.
  • Integrating acquisitions like Influencer Response and Volt Agency may present challenges in maintaining a cohesive company culture and operational efficiency.

What makes Acceleration Partners unique

  • Acceleration Partners specializes in performance-based marketing strategies, ensuring they are compensated based on measurable outcomes, unlike traditional marketing agencies.
  • Their acquisition of Influencer Response and Volt Agency enhances their influencer marketing capabilities, setting them apart in the partnership marketing space.
  • The company's global reach and active industry engagement through events and trade shows keep them at the forefront of industry trends and innovations.