Full-Time
Brand Operations Lead
Solutions Engineering, Operations
Posted on 9/8/2025
TikTok
10,001+ employees
Short-form video platform with ads
No salary listed
London, UK
In Person
 Operations & Logistics (1) |
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- 5+ years of ad ops experience on a programmatic or auction platform. Familiarity with self-serve and auction ad platforms
- 5+ years of team leadership with experience in driving revenue, productivity and product adoption goals
- Experience managing branding focused advertisers with a deep understanding of their challenges (preferably from agency background)
- Experience helping clients execute custom campaigns centered around KPIs
- Lead initiatives around optimizing workflows, reporting, analytics to drive greater customer impact and team efficiency.
- Ability to effectively translate technical language to non-technical stakeholders and demonstrated history of collaborating with cross-functional regional and global stakeholders.
- - Manage and lead a team of Regional Brand Operations Specialists that own the set-up process, campaign management, and reporting for reservation, auction managed and other service campaigns.
- - Support the Global Leader to ensure that the team delivers on the Northstars on Revenue, CSAT, Productivity, successful and error free campaign delivery both by the team and by vendor partners. Partner on setting and supporting KPIs that drive more efficiency, scale and go-to-market insights and support for the highest Product priorities.
- - Monitor campaign delivery to ensure campaigns reach the target audience, run smoothly, and exceed brands’ expectations; this includes collaborating with teams on creative approvals, troubleshooting issues, managing scheduled and ad hoc report requests, and escalating issues to internal and external teams.
- - Coach the team and individually provide inputs to client campaigns on effective campaign setup to meet client KPIs and serve as the key point of contact and support for Client Solutions in technical client communications.
- - Serve as an SME for both FTE and TVC teams, troubleshoot, escalate and remediate technical platform issues in partnership with Product and Engineering support teams.
- - Create, organize and distribute any technical/operational product documentation to support product teams in general ad platforms and feature walk-throughs.
- - Participate in and deliver training that prepares internal teams for new products, workflows and other updates at regional and, global forums with GBS (Sales) and Product teams.
- - Partner with Sales, Product, other SEO teams to collect customer feedback and identify opportunities to improve our products and services.
- - Support Regional and Global Operational Reviews, MBRs, GBRs preparation and delivery with insights into operational efficiencies, supply-demand analysis, new product uptake, product gaps and share these gaps with leadership and cross-functional teams to influence their roadmap
- - Manage regional relationships with cross-functional stakeholders across Sales & Product and develop solutions to alleviate transactional workload and collaborate to achieve common goals
- - Lead project scoping and PILOT execution for white glove projects, touching upon internal stakeholders across Sales, Product & Engineering teams
- - Lead with industry-relevant solutions around automation and optimization to drive better customer satisfaction and enhance trust in TikTok Ad Production workload and collaborate to achieve common goals
- Experience with Digital Ads Products Ecosystem or new-age online and social media tech companies, managing mid to large-scale product operations . Experience with ad verification partners (IAS, DV, MOAT)
- Ability to proactively troubleshoot and problem solve quickly and through the proper escalation process
- Ability to analyze data and identify insights to assess campaign performance
TikTok is a short-form mobile video platform that allows users to create, discover, and share vertical videos. The app uses an algorithmic feed to surface content personalized to each user, while advertisers can run in-feed ads, branded hashtags, and sponsored challenges, with a Business Center to plan and measure campaigns. The platform differs from competitors through a large global creator community, integrated marketing tools, and rapid trend cycles that drive high engagement. Its goal is to inspire creativity and bring joy by helping people express themselves and giving brands a direct way to reach a broad audience.
Company Size
10,001+
Company Stage
Grant
Total Funding
$740K
Headquarters
Santa Monica, California
Founded
2016
Simplify's Take
What believers are saying
- TikTok Shop generated $4.9B US sales in Q1 2026, doubling year-over-year.
- Campus Hub launched May 2026 offers verified student group chats for 300 classmates.
- Ireland Supreme Court upheld stay on €530M DPC fine on May 8, 2026.
What critics are saying
- Instagram Reels erodes 20-30% Gen Z users via matching algorithms within 6-12 months.
- US Congress enforces ByteDance ban, collapsing 150M users in 12-24 months.
- UK £3.99 ad-free subscription cannibalizes 80% ad revenue in 12-18 months.
What makes TikTok unique
- TikTok pioneered short-form videos from 3 seconds to 60 minutes since 2017 launch.
- ByteDance merged Musical.ly into TikTok in 2018, dominating US downloads.
- Out of Phone partnerships like Vistar extend mobile creatives to DOOH screens.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Holidays
Paid Sick Leave
Paid Vacation
Parental Leave
Wellness Program
Company News
Supreme Court rules in favour of TikTok over Data Protection watchdog claim. The DPC had sanctioned the social media giant for allegedly allowing user data to be accessed by engineers in China and directed it pay a fine of €530 million. High Court Reporter The Supreme Court has upheld a ruling that allows TikTok to continue operating practices in Ireland while the Data Protection Commission (DPC) pursues the China-based company for alleged breaches of privacy laws in how it treats users' personal data. The DPC had sanctioned the social media giant for allegedly allowing user data to be accessed by engineers in China and directed it pay a fine of €530 million. On Thursday, the Supreme Court dismissed an appeal from the DPC questioning the High Court's decision to put a stay on orders requiring it to pay the fine and to stop making user data accessible in China. It is alleged that TikTok is in breach of EU data protection rules (GDPR). TikTok is challenging the DPC's decisions. TikTok, which is owned by Chinese company ByteDance, appealed the DPC decision in the High Court and was granted a stay on those orders until the result of the court's decision in the appeal case. The stay decision was challenged by the DPC, who questioned whether the underpinning rationale applied by the court was based on EU or Irish law. On Thursday, the five-judge Supreme Court unanimously dismissed the appeal and held that the test regarding the stay was a matter for national law. In his judgment, Judge Brian Murray found that the High Court's stay was a consideration for national law, regarding balancing public interest rights and possible irreparable harm to the company in the event of a stay not being imposed on TikTok. In today's summary judgment, Judge Murray dismissed the DPC appeal, saying that the legal test governing the stay is one of national law, not EU law, as questioned. "The court must strike a balance between the irreparable harm caused to the applicant in the event that a stay is not imposed, and they prevail in their claim, and the damage to the public interest or right of third parties," said the judge. Concurring with the ruling, Judge Gerard Hogan said the Irish law had not been "ousted" regarding the question brought by the commission. He said the decision over TikTok's reprimand was not made with other authorities but was solely done by the DPC as a "lead supervisory authority". Judge Hogan also dismissed the DPC argument that Irish law, regarding stays on regulatory bodies, could undermine EU law powers. Last February, Judge Rory Mulcahy maintained the stay on the €530 million DPC fine and had "no hesitation" in granting the order sought. He was told that the full appeal was on track to proceed. The substantive appeal is being brought by TikTok Technology Ltd. TikTok Technologies UK Ltd has been joined in the case as it will ultimately be responsible for paying any fine. Previous court sittings have heard that TikTok user data originating in the European Economic Area is not stored in China, but is accessible to Chinese engineers. TikTok claims the DPC breached fair procedures in arriving at its decision. More in this section
Analytic Edge recognized as TikTok measurement badged partner. Analytic Edge (a C5i company) 2026-04-13 09:00 664 SINGAPORE, April 13, 2026 /PRNewswire/ - Analytic Edge (a C5i company), a provider of AI-powered marketing analytics solutions, announced that it has been badged as an official TikTok Marketing Partner in the measurement category, with a specialty in Media Mix Modeling (MMM). This badge highlights Analytic Edge's advanced measurement capabilities and reinforces its position as an analytics partner for brands seeking accurate, real-time insights into TikTok's contribution within the broader marketing ecosystem. As a TikTok Badged Measurement Partner, Analytic Edge can now offer its clients the benefit of more accurate and granular TikTok ads campaign data, enabling sharper measurement of the impact of TikTok in their marketing mix. With TikTok becoming an important media investment platform across verticals, there is a growing need for improved measurement of TikTok ads campaign performance in order to optimize investments for maximum impact. Analytic Edge will integrate TikTok's campaign performance data directly into its proprietary Marketing Mix Modeling platform, Demand Drivers(TM), to deliver these benefits to its clients worldwide. Commenting on the development, Dr. Santosh Nair, SVP and BU Head at Analytic Edge, a C5i company, said, "We are proud to be badged as a TikTok measurement partner, with a focus on Media Mix Modeling (MMM). This is a testament to Analytic Edge's expertise and reputation in delivering data-driven marketing insights. The partner badge will now enable us to bring TikTok's rich campaign data directly into our MMM solutions, helping brands measure the full impact of their marketing investments, optimize media spend, and make smarter, more confident decisions. We are excited to continue supporting our clients in navigating an increasingly complex media landscape and unlocking growth through better measurement." The MMM Badge provides Analytic Edge's clients with several key advantages: * Full-funnel measurement - Gain visibility into TikTok's role from brand awareness to conversion uplift and accurately capture the impact of TikTok investments across various formats. * Automated data integration - Benefit from seamless, scalable data ingestion powered by TikTok's MMM API. * Advanced forecasting & insights - Leverage predictive modelling to simulate future performance and guide strategic planning. This recognition further establishes the position of Analytic Edge in marketing measurement, enabling brands to navigate evolving consumer behavior, platform dynamics, and signal challenges while maximizing the impact of their TikTok investments. About Analytic Edge Analytic Edge, a C5i group company, is a global provider of AI-powered marketing analytics and insights. The company delivers advanced, real-time analytics solutions that help brands make faster, smarter, and more cost-effective marketing and sales decisions. Through proprietary technology available as SaaS or in-house deployments, Analytic Edge offers always-on analytics capabilities, such as marketing mix modeling, revenue growth management, campaign incrementality, and new product launch evaluation. Its intuitive, point-and-click software makes advanced analytics accessible and scalable across teams and markets. With a client base spanning sectors including e-commerce, mobile apps, gaming, consumer goods, retail, and automotive, Analytic Edge supports global organizations. Media Contact Megha Chaudhry Senior Vice President - Global Head of Marketing & Alliance Management, C5i O: +1 (425) 615 7474 | E: [email protected] 2026-04-10 14:48 2026-04-13 10:45 2026-04-13 08:00 2026-04-11 01:00 2026-04-10 21:15 2026-04-10 21:10
TikTok automatically uses a filter that changes people's appearances - see before and after pictures. TikTok's camera has a beautifying filter automatically enabled. See from this article what it looks like on different people and how to turn it off. TikTok has introduced an automatically enabled filter in at least some phones that smoothes faces when the app's camera is opened. Thus, TikTok users end up taking manipulated photos if they don't notice the filter is on. In TikTok's camera, the beautifying filter must be manually turned off if one doesn't want to use it. In this article, we show how the filter affects appearance in practice and what three different people look like with the filter on. We also tell where to find the setting if you want to adjust or turn off the filter. In the left picture below, Yle reporter Miika Koskela is photographed with the phone's own camera. The right picture is taken with TikTok's camera, where the filter is automatically on. When we tested the filter, all three testers noticed that their own image becomes smoother when filmed with TikTok. In the phone's unprocessed photo, pores and blemishes are more visible. TikTok's filter made faces brighter by adjusting the image shadows. Compare from the video below what the same people look like when filmed with the phone's or TikTok's cameras. Expert: social media is not built to support well-being. Save the Children's digital well-being expert Inka Kiuru finds it concerning that TikTok starts the filter automatically. - The use of filters changes all our worldviews, whether we know about their use or not. It's as if we as users aren't good enough as we are, Kiuru says. She emphasizes that especially children and young people are susceptible to appearance pressures created by social media. - Filters can cause pressure to achieve beauty ideals, which can leave a mark, Kiuru says. Kiuru reminds that social media platforms are commercial services. - They are not built to support our well-being, but to maximize time spent there, Kiuru says. TikTok did not respond to Yle's questions about the automatically enabled filter. From the next video, you can see how to change the filter strength. Young people have recognized the phenomenon. We asked four TikTok users in Helsinki if they have noticed beautifying filters while using the app. Jessica Jakobson, 18, knows the filter is automatically on. She says noticing it can sometimes be difficult. Esko Barquero, 16, reports having noticed sometimes that his friends look different on TikTok than in real life. Watch from the video below what TikTok users think about the phenomenon. Jakobson considers it problematic that the setting is automatically on in TikTok. - However, image editing is quite a big thing nowadays in social media. It's quite a big problem, Jakobson says. Kumba Ndong, 20, hopes that people would present themselves naturally as they are on social media. Wish: transparency about filter use. Save the Children's Kiuru demands responsibility from digital giants. - Social media should always clearly mark when filters or AI are used for image editing, Kiuru says. Also Jakobson and Senni Aspinen, 28, hope in Helsinki that filter use could be distinguished better than currently. Do you have a story tip for us? You can approach the editorial staff confidentially. If you wish, you can also contact by email at [email protected]. We read all contacts, but cannot guarantee a personal response to everyone.
TikTok launches Digital Commerce training program with International Chamber of Commerce. TikTok has partnered with the International Chamber of Commerce (ICC) to launch a new education initiative aimed at helping small and medium-sized businesses (SMBs) in developing regions use the platform more effectively for promotion and sales. The program, called Digital Commerce Labs, will provide training, mentorship, and digital resources to business owners in Latin America, Africa, and Southeast Asia. It combines TikTok's commerce tools with the ICC's expertise in international trade and its network of local chambers of commerce. According to TikTok, the initiative seeks to expand market access for small businesses, build long-term resilience, and increase revenue opportunities through better use of the app's shopping and promotional features. The training will focus on practical ways businesses can reach new customers, build brands, and drive sales directly on the platform. The program is part of TikTok's broader push to grow its in-app shopping capabilities outside of China. In 2025, Douyin (TikTok's Chinese version) generated over $500 billion in gross merchandise volume, while TikTok itself reported $130 billion. ByteDance earns a percentage of these sales, making e-commerce a key growth area for the company. The Digital Commerce Labs are scheduled to launch first in Latin America and Africa this spring, with further expansion across Africa and into Thailand later in 2026. The initiative aims to create a scalable education model that can be replicated in additional markets.
TikTok adds Wix integration for SMB brands. - Thursday, April 9, 2026 - TikTok has announced a new global integration with cloud-based website builder Wix, allowing small and medium-sized ecommerce brands to connect their... Toggle navigation - Publications - Current StoriesMediaPost HomeToday's NewsToday's OpinionsMediaPost Week in Review News DailiesMedia Daily NewsMarketing DailyAgency DailyTelevision News Daily Marketing WeekliesMarketing CPGMarketing RetailMarketing QSRMarketing Pharma & HealthMarketing AutomotiveMarketing Politics OpinionBrand InsiderBrand Insider PodcastBrand Insider BTS OpinionMedia InsiderPlanning & Buying InsiderMedia 3.0Advanced TV InsiderTV WatchMarketing InsiderData & Programmatic In... AI-Generated Summary This summary was created using AI to paraphrase content from MediaPost. For the complete story and original reporting, visit the source. Original source: