Strategy Director Toronto
Canada
Posted on 3/15/2023
Locations
Toronto, ON, Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Business Strategy
Marketing
Communications
Requirements
- 7-10 years strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas
- Understanding of social platforms and digital media
- Strong leadership experience and recognized for their ability to balance mentorship and empowerment of the team, with ensuring quality of strategic output
- Ability to review qualitative, quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights
- Ability to interact with and influence people of an organization, fostering strong cross-functional teamwork and collaborative results
- Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning
- Understanding of multiple channels for communications and connections, and their role in brand and content marketing
- Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly
Responsibilities
- Develop strong creative briefs and strategic foundations for a diverse group of clients and businesses
- Unlock powerful strategic frameworks that can support creative ideation and brand storytelling
- Articulate data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client
- Bring the consumer's world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research
- Demonstrate strong analytical and strategic skills to help solve clients' business problems
- Stay abreast of the competitive landscape and identify new methodologies as it pertains to data and human centered research to deliver meaningful results for our clients
- Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate
- Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation
- Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders
- Be an ambassador in the development of new insights, audience segmentation and cultural analysis that will build clients' businesses
- Responsible for growth and development of his/her direct reports / team by providing clear, direct, actionable and motivating feedback
- Brief creative teams for ideation and steer / facilitate brainstorms and workshops
- Build and maintain client and external agency relationships