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Full-Time

Business Development Representative

Posted on 7/25/2024

Cority

Cority

501-1,000 employees

EHSQ software solutions for organizations

Industrial & Manufacturing
Government & Public Sector
Energy
Enterprise Software

Junior

Remote in Canada

Category
Business Development
Business & Strategy
Required Skills
Sales
Communications
Lead Generation
Cold Calling
Salesforce
Marketing
Requirements
  • Undergraduate degree
  • 1-2 years' experience in a sales role, preferably in B2B, preferably in software
Responsibilities
  • Actively build product, customer and market knowledge
  • Educate prospective customers on new and existing capabilities of the software platform
  • Work with Sales Executives (SE) to research and prioritize target account lists
  • Validate and update sales and marketing information in Salesforce.com (SFDC)
  • Qualify inbound leads generated by marketing activities to identify relevant Sales Accepted Opportunities for SEs
  • Perform outbound sales activities (prospecting) such as cold calling to locate and qualify relevant Sales Accepted Opportunities for SEs
  • Nurture potential long-term Opportunities through consistent phone and email communications
  • Responsible for building a strong, and consistent pipeline of leads
  • Report on any new market trends that may provide additional insight to sales and marketing to build out messaging for targeted audiences
  • Create sales and marketing materials that support lead generation and nurturing activities working with Marketing (Mktg.)
  • Off-hour work may be required for international market development (early and late shift)
  • Other responsibilities assigned as required

Cority provides software solutions for Environmental, Health, Safety, and Quality (EHSQ) management. Their platform helps organizations monitor and enhance workplace safety, comply with environmental regulations, and meet sustainability targets. Users can collect and analyze data to gain insights that improve decision-making and operational efficiency. Cority stands out from competitors by serving a diverse range of industries and offering a subscription-based model that ensures continuous updates and support. The goal of Cority is to empower organizations to predict and prevent risks while optimizing compliance and enhancing workforce health and safety.

Company Stage

Series C

Total Funding

$100M

Headquarters

Toronto, Canada

Founded

1985

Growth & Insights
Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
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Simplify's Take

What believers are saying

  • Cority's recognition as a market leader in both Enterprise Carbon Management and Process Safety Management Software highlights its industry leadership and growth potential.
  • The company's continuous innovation, such as the Enhanced Occupational Medicine Solution, demonstrates its commitment to addressing evolving client needs and improving service delivery.
  • Strategic partnerships, like those with Siegwerk and Inseer, enhance Cority's capabilities in safety management and industrial ergonomics, providing significant value to clients.

What critics are saying

  • The highly competitive EHSQ software market requires Cority to continuously innovate to maintain its leadership position.
  • Integration of advanced AI technologies and extensive data libraries may pose challenges in terms of system complexity and user adoption.

What makes Cority unique

  • Cority's comprehensive EHSQ platform uniquely integrates environmental, health, safety, and quality management, setting it apart from competitors who may focus on only one or two of these areas.
  • The company's strong emphasis on data analytics and AI-driven insights, as evidenced by its partnership with Inseer, provides clients with advanced tools for risk prediction and prevention.
  • Cority's extensive Safety Data Sheet library, expanded through collaboration with 3E, offers unparalleled resources for chemical management and compliance.
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