Full-Time

Senior Social Media Specialist

Posted on 3/16/2025

BJ's Wholesale Club

BJ's Wholesale Club

10,001+ employees

Membership-based warehouse club offering bulk products

Compensation Overview

$76k/yr

Senior, Expert

Marlborough, MA, USA

Hybrid role requiring in-office attendance three days a week (Tuesday to Thursday) and remote work on Monday and Friday.

Category
Social Media Management
Social Media Strategy
Social Media
Required Skills
Public Speaking
Social Media
Requirements
  • Bachelor's degree in communications, marketing or related field required
  • 5 - 10 years of professional experience in social media, public relations, external communications, influencer marketing
  • Strong analytical skills, social listening and reporting capabilities
  • Proficient experience in crisis communications, corporate affairs, social content creation, media buying across social channels, social strategy development and influencer marketing
  • Strong interpersonal and communication skills
  • Proven storyteller and effective communicator
  • Highly collaborative with internal and external partners
  • Excellent writing skills and public speaking capabilities
Responsibilities
  • Oversee day-to-day social media channels for the brand, including reviewing and approving content with the company’s social media tool and developing and managing social media editorial calendars
  • Support key business priorities and engage members through brand-building on traditional social media platforms
  • Plan and manage implementation of influencer and social media plans that support a wide range of consumer-facing initiatives
  • Manage and help scale influencer programming and content with a focus on driving engagement, consideration and sales
  • Manage the brand’s social media presence and oversee creative development and execution of content
  • Develop and execute seasonal and category specific campaigns, including influencer, social and media relations
  • Lead influencer programs for priority categories
  • Collaborate with partners in merchandising, marketing, membership, real estate and development and digital marketing to deliver external communications programming aligned with business priorities
  • Oversee social measurement and analytics
  • Identify trends in social media that can help deliver against strategic objectives
  • Keep a strong pulse on emerging technology and platforms
  • Support overall corporate communications team and objectives in various areas including social media, public relations, community affairs, internal communications and crisis communications

BJ's Wholesale Club is a membership-based warehouse club that offers a variety of products, including groceries, electronics, and home essentials. Customers can purchase items in bulk, which allows them to save money through exclusive member discounts. BJ's focuses on providing value with its private label brands, Wellsley Farms and Berkley Jensen. The company generates revenue through membership fees, product sales, and additional services like optical and tire centers. Unlike other retailers, BJ's emphasizes bulk purchasing and a diverse product range available both in-store and online, aiming to deliver significant savings to individual consumers and small businesses.

Company Size

10,001+

Company Stage

IPO

Headquarters

Westborough, Massachusetts

Founded

1984

Simplify Jobs

Simplify's Take

What believers are saying

  • BJ's plans to open new locations in Florida and New York in 2024.
  • BJ's expansion into Kentucky will offer savings of up to 25% off grocery prices.
  • BJ's sponsorship of community events enhances its brand image and customer loyalty.

What critics are saying

  • Sam's Club's rapid expansion may challenge BJ's market share.
  • Dependency on AI-driven inventory management poses risks if technology underperforms.
  • Duck Donuts' gift card expansion could impact BJ's holiday sales.

What makes BJ's Wholesale Club unique

  • BJ's offers exclusive private label brands, Wellsley Farms and Berkley Jensen.
  • BJ's is the only warehouse club accepting manufacturers' coupons for additional savings.
  • BJ's provides a risk-free membership with a 100% money-back guarantee.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

Bereavement Leave

401(k) Retirement Plan

401(k) Company Match

Company News

Macon
Apr 10th, 2025
BJ's Wholesale Club targets fall opening in Warner Robins. Take a peek inside.

The new BJ's is expected to hire 120 to 150 people.

PYMNTS
Apr 9th, 2025
Sam’S Club Accelerates Store Openings, Anticipates More Business In ‘Tough Times’

Walmart’s warehouse club business, Sam’s Club, reportedly plans to open 15 stores per year, saying its ability to save customers money is even more relevant in uncertain times. The retailer’s plan for new stores marks an acceleration, as it said two years ago that it would open 30 stores in five years, CNBC reported Wednesday (April 9). Sam’s Club CEO Chris Nicholas said in the report that the business expects to gain customers as they look to save money in tough economic times

NECC
Mar 11th, 2025
BJ's Wholesale Club Returns as Presenting Sponsor of NECC 5K

The 19th Annual NECC 5K Walk/Run for Autism presented by BJ'S Wholesale Club will take place on Saturday, May 3, at 10 a.m. at the Margaret A. Neary School in Southborough.

PR Newswire
Feb 11th, 2025
Nextuple Inc. Announces The Launch Of Onepint.Ai: Revolutionizing Inventory Management With Ai, Autonomous Decision-Making, And Simulations

ANDOVER, Mass., Feb. 11, 2025 /PRNewswire/ -- Nextuple Inc., a leading provider of innovative supply chain solutions, is proud to announce the launch of OnePint.ai, a new software company dedicated to ensuring that brands, mid-size retailers and grocers can get the right inventory, at the right place, at the right time. OnePint.ai aims to seamlessly integrate inventory planning, execution, and exception management by leveraging modern AI, autonomous decision-making, and advanced simulations. OnePint.ai products seamlessly transition businesses from fragmented, outdated systems to a modern, centralized inventory platform—empowering them to replace costly, inefficient solutions with affordable, AI-driven decision-making powered by predictive simulations.Having worked alongside prominent enterprise clients such as Dollar General, BJs Wholesale Clubs, Tapestry, and Signet Jewelers, the Nextuple team recognized a significant opportunity to revolutionize inventory management using AI to create "look-ahead" and "look-back" capabilities. The essence of OnePint.ai is in crafting inventory plans that are aligned with the customer fulfillment promises you aim to deliver, and in ensuring these promises are grounded in precise, real-time data. OnePint.ai aims to deliver significant and differentiated results such as improved forecast accuracy, lower fulfillment costs and increased sales."We are thrilled to introduce OnePint.ai to the market

PR Newswire
Nov 21st, 2024
Duck Donuts® Expands Availability Of Gift Cards To Major Retailers Nationwide, Just In Time For The Holidays

Gift Cards Now Available at Select Retailers In-Store and OnlineMECHANICSBURG, Pa., Nov. 21, 2024 /PRNewswire/ -- Duck Donuts, known for serving Warm, Delicious and Made to Order® donuts, is delighted to announce the expanded availability of Duck Donuts gift cards at select retailers nationwide. Fans of the brand can now conveniently purchase gift cards not only in-store or online at www.duckdonuts.com, but also at a range of national retailers, making it easier than ever to share the pure joy of Duck Donuts with friends and family

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