Full-Time

Senior User Experience Designer

Posted on 5/9/2026

American Family Insurance Group

American Family Insurance Group

10,001+ employees

Property and casualty insurance provider

Compensation Overview

$111k - $189k/yr

+ Relocation + Annual Incentive

No H1B Sponsorship

Madison, WI, USA + 1 more

More locations: Boston, MA, USA

Hybrid

Hybrid role requires a minimum of 10 in-office days per month at Boston, MA or Madison, WI.

Category
UI/UX & Design (1)
Required Skills
Interaction Design
Usability Testing/Engineering
Information Architecture
Graphic Design
Data Analysis
Requirements
  • Demonstrated experience planning, designing, and building complex web-sites and mobile experiences.
  • Extensive knowledge and understanding of usability best practices, information architecture principles, interaction design concepts, user research methodologies and best-in-class design principles (Color theory, space, shape, alignment) for web and mobile application concepts.
  • Demonstrated experience communicating concepts and rationale through storyboards, mood boards, visual design mockups, wireframes, user flows, user journey maps, information architecture diagrams.
  • Demonstrated experience using design-thinking to solve problems and applying usability principles to recommended solutions.
  • Demonstrated experience selecting and providing recommendations around proper typography for the web.
  • Demonstrated experience selecting, creating and guiding visual content for the web (photos, advertising banners, video).
  • Demonstrated experience creating interactive prototypes.
  • Demonstrated experience analyzing diverse information sources in order to create a design solution and recommendations.
  • Demonstrated experience organizing and managing work across multiple projects in a dynamic, fast-paced environment.
  • Demonstrated experience working with cross-functional teams.
  • Demonstrated experience creating style guides, usability standards documentation
  • Solid knowledge of the latest design, accessibility, and development trends.
  • Travel up to 10%
Responsibilities
  • Acquire necessary information (analytics, qualitative feedback) from important partners to ensure designs are considerate of growth and user impact.
  • Lead sketching sessions and other brainstorming activities with team members to capture ideas and broad solution alternatives.
  • Collaborate with others to define features, user stories and breakdown of tasks/work effort to deliver end solution incrementally.
  • Instruct and lead creation of low and high-fidelity prototypes used to communicate interaction design expectations to others or for testing purposes.
  • Maintain an understanding of the brand identity standards to ensure recommendations are consistent with the corporate vision.
  • Review and present user experience deliverables such as user flows diagrams, wireframes and user interface specifications.
  • Review quality assurance defects and recommends prioritization of resolution to team.
  • Own end‑to‑end user experience design for Choice.
  • Design solutions to address identified funnel friction.
  • Lead UX testing and validation of experience changes.
  • Ensure experience aligns to brand standards.
Desired Qualifications
  • Insurance Industry experience
  • Ecommerce
  • Figma experience
American Family Insurance Group

American Family Insurance Group

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American Family Insurance Group provides property and casualty insurance across personal and commercial lines. It underwrites and administers policies and risk management services through a multiline insurance model. It differentiates itself with a diversified distribution strategy, including acquisitions like Bold Penguin to offer its own products and those of others. Its goal is to grow into a broader, more integrated insurer by expanding access to property and casualty coverage across multiple channels.

Company Size

10,001+

Company Stage

Debt Financing

Total Funding

$300M

Headquarters

Madison, Wisconsin

Founded

1927

Simplify Jobs

Simplify's Take

What believers are saying

  • AM Best affirmed A rating in September 2025 amid industry challenges.
  • Reported $21.339B revenues and $2.478B profits in latest fiscal year.
  • Ranks 10th largest U.S. P&C group with $19.6B 2024 written premiums.

What critics are saying

  • Direct-to-consumer channels like Homesite cannibalize 2,400 agents' revenues now.
  • Bold Penguin erodes underwriting discipline by selling rival policies immediately.
  • Arturo licenses AI to competitors, degrading AmFam's edge within 12 months.

What makes American Family Insurance Group unique

  • Bold Penguin acquisition enables selling competitors' products via diversified distribution.
  • Arturo AI spin-out provides proprietary property analytics for risk assessment.
  • Four Lakes Re 2022 cat bond upsized to $125M transfers catastrophe risk efficiently.

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Your Connections

People at American Family Insurance Group who can refer or advise you

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Student Loan Assistance

Parental Leave

Company News

Global Legal Chronicle
Feb 20th, 2024
Four Lakes Re Ltd.’s US$175 Million Catastrophe Bond Issuance

Conyers, alongside Mayer Brown LLP, advised Four Lakes Re Ltd. on the issuance. Special purpose insurer Four Lakes Re Ltd. announced its new US$125 million Series …

Business Wire
Feb 17th, 2023
Arturo Announces Seed Series Close and Spin-out from American Family Insurance

Arturo, an artificial intelligence powered property analytics startup, announces the close of Seed Series and spin-out from American Family Insurance.

Artemis
Dec 21st, 2022
AmFam raises Four Lakes Re 2022 cat bond target to $125m, pricing at top-end - Artemis.bm

American Family Mutual Insurance Company, or AmFam as it is abbreviated, is hoping to upsize its latest catastrophe bond issuance, with the new Four Lakes

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