Senior Digital Marketing Manager

The Group

The Credit group is a global team guided by Morningstar's mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, and Mumbai, we delight our clients around the world with industry-defining credit products and services.

Through Morningstar DBRS, we offer independent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally. Rating over 4,000 issuers and 60,000 securities, Morningstar DBRS is one of the four largest credit rating agencies in the world.

Through Morningstar Credit, we offer world-class credit analytics solutions that inform and empower credit market decision makers with the tools and insights they need to drive faster, insightful, and more predictable outcomes.

The Credit group is one of the largest and fastest-growing business units at Morningstar and the Credit Marketing team is critical to achieving its continued growth and success. With opportunities to make your mark on all aspects of the credit business, the Credit group is where you can grow both personally and professionally.

The Role

We are looking for an experienced digital marketer to lead the digital marketing strategy and execution for the Credit business at Morningstar. As the Senior Digital Marketing Manager, you will partner closely with our marketing and cross-functional teams and be responsible for the development, execution, measurement, and optimization of digital marketing strategy and campaigns. This role is a great opportunity to drive growth and make a meaningful impact on one of Morningstar’s largest and fastest-growing business units.

To be successful in this role, you will have a deep understanding of the digital marketing landscape and extensive hands-on experience across paid marketing channels and marketing technology platforms. You will also have exceptional data-analysis skills, a proven ability to translate marketing data into actionable insights, and a track record of cross-functional collaboration.

This role reports to the Senior Director of Marketing and is based in our New York office. The role requires at least 3 days per week onsite as part of Morningstar’s hybrid working policy.

Key Responsibilities

• Gain a deep understanding of the credit brands, offerings and audience segments
• Develop the strategy to expand the reach and awareness of credit brands, and generate demand for credit offerings globally through organic and paid digital marketing channels – primary channels include social, search and display
• Design and execute data-driven paid digital marketing campaigns in line with that strategy
• Own and manage the social media pages of the credit brands in line with that strategy
• Own all aspects of campaign execution across organic and paid digital marketing platforms
• Manage the digital marketing budget and agency partners globally
• Partner with cross-functional teams and other marketing functions to inform the digital strategy and campaign execution plan, and to ensure consistency of messaging across all marketing activities
• Collaborate with Copy to craft creative, compelling campaign copy that resonates with the target audience segment and drives the desired action
• Collaborate with Design to develop engaging campaign creatives that drive the desired action
• Ensure all technical requirements are in place across our websites and other digital platforms for accurate and timely measurement and tracking of all digital marketing activities
• Define, measure, and analyze the success of all digital marketing activities and optimize based on data-driven insights to continuously improve our outcomes relative to our goals
• Present progress and results to stakeholders and senior business leaders regularly in well-designed dashboards – demonstrating a clear ROI from our digital marketing efforts
• Bring subject matter expertise into all our thinking and planning by staying current on digital marketing best practices and finding the bridges to apply them
• Develop, implement, and continuously evolve marketing operations best practices and processes
• Perform other duties as necessary to achieve business goals

 Requirements

• A bachelor’s degree
• 7+ years of digital marketing experience with a strong focus on performance marketing at an agency
• Demonstrated track record of successfully developing a digital marketing strategy for a high-growth business and creatively translating the strategies into compelling campaigns
• Deep understanding and extensive experience across paid digital marketing channels (e.g., social, search, display), ad management platforms (e.g., LinkedIn Ad Manager), and digital marketing tools (e.g., Google Analytics, Tag Manager, Data Studio)
• Experience managing budgets and external agency partners
• Exceptional data-analysis skills with a data-driven approach to solving marketing challenges and strong analytical skills to translate both qualitative and quantitative data into opportunities for action  
• High attention to detail in both written and visual context and a deep appreciation and proven ability for detailed execution of marketing activities 
• A track record of successfully collaborating with cross-functional teams as well as working independently and autonomously  
• Ability to successfully manage multiple projects simultaneously, communicate effectively with stakeholders and prioritize to deliver high-quality work within deadline

About Us
Morningstar DBRS is a leading provider of independent rating services and opinions for corporate and sovereign entities, financial institutions, and project and structured finance instruments globally. Rating more than 4,000 issuers and 60,000 securities, it is one of the top four credit rating agencies in the world.

Morningstar DBRS empowers investor success by bringing more transparency and a much-needed diversity of opinion in the credit rating industry. Our approach and size allow us to be nimble enough to respond to customers' needs in their local markets, but large enough to provide the necessary expertise and resources they require. Market innovators choose to work with us because of our agility, tech-forward approach, and exceptional customer service.

Morningstar DBRS is the next generation of credit ratings.

Compensation and Benefits

At Morningstar we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide-range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:

• Financial Health
  • 75% 401k match up to 7%
  • Stock Ownership Potential
  • Company provided life insurance - 1x salary + commission

• Physical Health 
  • Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
  • Additional medical Wellness Incentives - up to $300-$600 annual
  • Company-provided long- and short-term disability insurance

• Emotional Health 
  • Trust-Based Time Off
  • 6-week Paid Sabbatical Program
  • 6-Week Paid Family Caregiving Leave
  • Competitive 8-24 Week Paid Parental Bonding Leave
  • Adoption Assistance
  • Leadership Coaching & Formal Mentorship Opportunities
  • Annual Education Stipend
  • Tuition Reimbursement

• Social Health 
  • Charitable Matching Gifts program
  • Dollars for Doers volunteer program
  • Paid volunteering days
  • 15+ Employee Resource & Affinity Groups

Base Salary Compensation Range

$89,804.00 - 152,674.00 USD Annual

Bonus Target %

12.5% Annual

If you receive and accept an offer from us, we require that personal and any related investments be disclosed confidentiality to our Compliance team (days vary by region). These investments will be reviewed to ensure they meet Code of Ethics requirements. If any conflicts of interest are identified, then you will be required to liquidate those holdings immediately. In addition, dependent on your department and location of work certain employee accounts must be held with an approved broker (for example all, U.S. employee accounts). If this applies and your account(s) are not with an approved broker, you will be required to move your holdings to an approved broker.

Morningstar’s hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. While some positions are available as fully remote, we’ve found that we’re at our best when we’re purposely together on a regular basis, typically three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you’ll have tools and resources to engage meaningfully with your global colleagues.

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