Full-Time

Manager – Client Strategy-Influencer Marketing

Posted on 9/6/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Senior, Expert

Chicago, IL, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • Bachelor's Degree or related work experience and minimum of 5 years' experience in the online marketing industry-ideally digital performance, with 3 of the years in influencer or social media marketing ideally in the pharma space.
  • Clear and effective communicator. Can convey complex results in a simple, clear manner, using solid business acumen, demonstrating a competent level command of digital marketing concepts.
  • Strong leadership skills, able to create a team culture where everyone understands their roles and needs and is held accountable to delivering on them.
  • Ability to execute a variety of tasks within designated time frames, delivering exceptional quality results and can directly contribute to the formation of client campaigns.
  • Ability to work across departments and divisions by building consensus and delivering upon stated objectives.
  • Results oriented problem solver, comfortable with leveraging data insights to build and support strategic outcomes.
  • Proficient knowledge of the Microsoft suite of products including Windows, Word, Excel, and PowerPoint.
  • You are respectful to varying opinions and perspectives.
  • Critical thinking, problem solving and data analytics experience required to create, analyze, and provide insights from reporting platforms.
  • Excellent organizational and communications skills with a strong attention to detail.
  • Strong client presentation skills.
  • Self-initiative and eager to enhance skillset.
  • Knowledge of influencer platforms that we add to our tech stack such as CreatorIQ.
Responsibilities
  • Lead the Client partnership, ensuring alignment to client KPIs, brand guidelines, and strategy are well defined and attainable within the campaign strategy.
  • Lead weekly client and agency calls. Leveraging your team to keep the client up to date on progress and performance of campaign.
  • Coordinate with internal stakeholders and shared client teams - keeping them apprised of performance and campaign needs.
  • Generate new relationships between brands and influencers by identifying new investment opportunities that align with campaign goals and audience fit.
  • Learn about and apply influencer industry channels and trends to your client campaigns.
  • Identify and implement efficiencies across the VIP processes.
  • Represent CJ through thought leadership with Junction articles and participation in Industry events.
  • Generate influencer and content strategies for seasonal and annual brand initiatives; Driving platform and budget recommendations, creative concepts and post frequency.
  • Project/Team Management; managing campaign workload across team, establishing workback schedules and ensuring delivery to client deadlines.
  • Campaign Benchmarking & Forecasting to campaign goals to ensure our pitches are purposeful with data.
  • Work with Analyst and influencer managers to deliver Post Campaign analysis and Whitelisting recommendation through campaign specialists.
  • Create IO and Invoice - oversee financial process (net terms), ensure Campaign Specialist is meeting payment posting deadlines.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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