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Full-Time

Product Marketing Manager

Posted on 9/10/2024

Keeper Security

Keeper Security

201-500 employees

Cybersecurity solutions for data protection

Cybersecurity

Mid

Chicago, IL, USA

100% remote position with hybrid schedule opportunity for candidates near Chicago.

Category
General Marketing
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Management
Lead Generation
SEO
Marketing
Requirements
  • 3+ years of cybersecurity SaaS-focused experience in a product/solutions marketing role spanning both B2B and B2C
  • Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications
  • Experience with successful cross-functional product and feature launches
  • Exceptional written and verbal communication and presentation skills, as well as strong messaging skills
  • Project management skills to manage multiple priorities in a dynamic environment
  • Self-starter and a problem solver who works well within a team (both local and distributed)
  • Someone who is innovative, fast-paced, energetic and a great team cross-functional collaborator
  • Results-driven, analytical yet pragmatic, with a bias for action
  • Strategic thinking to understand markets and competitors combined with tactical planning and execution discipline
Responsibilities
  • Go to market – Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences, including Consumer, Commercial, Public Sector (FED/SLED) and MSP
  • Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant
  • Partner with product management and demand generation teams to craft content around new products and features that drive product awareness and lead generation
  • Work closely with the SEO team to produce SEO-optimized blogs, web pages and videos around product features, use cases and more
  • Collaborate with channel partners and MSPs to develop co-marketing initiatives and campaigns
  • Act as the voice of the customer, collaborating with customer success to gather feedback and develop case studies, testimonials and user stories, as well as to inform product development and marketing strategies
  • Conduct market research and competitor analysis to influence product marketing strategies, identifying opportunities for differentiation and growth
  • Create sales enablement materials, product presentations and other collateral that enable the sales team to position Keeper’s solutions effectively. Provide ongoing training on competitive positioning and product differentiation

Keeper Security provides cybersecurity solutions aimed at protecting sensitive data for individuals and businesses. Its main product is a zero-knowledge security platform, which means that the company cannot access the data stored by its users, ensuring high levels of privacy and security. This platform is scalable, allowing it to adapt to the needs of various organizations, from small businesses to large enterprises. Unlike many competitors, Keeper Security is recognized for its extensive audits and certifications, which enhance user trust. The company operates on a subscription-based model, offering tailored plans for personal, family, student, business, and enterprise users, with options for multi-year commitments that provide savings. The goal of Keeper Security is to deliver reliable data protection while ensuring continuous updates and support for its customers.

Company Stage

Seed

Total Funding

$60.3M

Headquarters

Chicago, Illinois

Founded

2011

Growth & Insights
Headcount

6 month growth

5%

1 year growth

15%

2 year growth

5%
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Simplify's Take

What believers are saying

  • Keeper Security's consistent recognition as a leader in GigaOm's Radar Report for Enterprise Password Management underscores its industry leadership and innovation.
  • The introduction of zero-knowledge Remote Browser Isolation in Keeper Connection Manager enhances web browsing security without the complexity of traditional VPNs.
  • Winning multiple prestigious awards, such as the Best Security Company at the SC Awards and seven Global InfoSec Awards, highlights Keeper Security's excellence and industry recognition.

What critics are saying

  • The highly competitive cybersecurity market requires Keeper Security to continuously innovate to maintain its leadership position.
  • The complexity of integrating advanced features like zero-knowledge Remote Browser Isolation may pose technical challenges and require significant resources.

What makes Keeper Security unique

  • Keeper Security's zero-knowledge security platform ensures that even the company cannot access user data, providing unparalleled privacy and security.
  • The company's extensive certifications and audits establish it as the most trusted product in the cybersecurity market.
  • Keeper Security's diverse range of subscription plans, including multi-year options, caters to various customer needs, ensuring a steady revenue stream.
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