Full-Time

Associate Director of Product

Performance Marketing

Posted on 11/21/2024

Luxury Presence

Luxury Presence

501-1,000 employees

Digital marketing platform for real estate agents

AI & Machine Learning
Real Estate

Senior

Remote in USA

Category
Product Management
Product Marketing
Product
Required Skills
Lead Generation
Product Management
Google AdWords
Data Analysis

You match the following Luxury Presence's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years of experience in performance marketing, with a deep understanding of paid media (e.g., Google Ads, Meta Ads)
  • 2+ years of experience in lead generation and nurturing, with a deep understanding of best practices for driving high conversion rates
  • Proven success as a product manager, preferably in a SaaS or marketing technology company
  • Ability to interpret data, draw actionable insights, and measure product success
  • Experience managing teams and scaling and optimizing operational processes
  • A passion for delivering value to customers and solving their problems through innovative solutions
Responsibilities
  • Develop a roadmap and lead the transition of our human-powered Paid Ads service into a scalable technology-driven product
  • Collaborate with cross-functional teams to design and implement AI-driven lead nurturing tools that help clients convert leads into active buyers and sellers, enhancing their marketing ROI
  • Leverage your knowledge in performance marketing to set standards for paid ads campaign success and deliver insights that drive client value
  • Oversee a small team of Paid Ads specialists, ensuring operational excellence and high-quality execution while scaling team processes
  • Work with engineering, design, and go-to-market teams to develop product requirements, prioritize features, and deliver solutions that meet client needs
  • Stay ahead of performance marketing and lead generation and nurturing trends, identifying opportunities for automation and innovation to continuously improve our product offering
Desired Qualifications
  • Familiarity with the residential real estate market is a bonus but not required

Luxury Presence provides a digital platform tailored for real estate agents and teams, focusing on digital marketing solutions to help them attract and convert buyers and sellers. The platform offers services such as high-converting marketing campaigns, visually appealing client presentations, and tools to enhance social media engagement. It serves individual agents, teams, and brokerages, with over 9,000 users, including many top agents from the Wall Street Journal's Top 100 list. Luxury Presence operates on a subscription-based model, allowing clients access to its suite of tools and training resources. What sets Luxury Presence apart from competitors is its AI-powered tools and user-friendly interface, which facilitate the adoption of digital marketing strategies in a traditionally conservative industry. The company's goal is to modernize real estate practices by increasing lead generation and client acquisition for its users.

Company Stage

Series B

Total Funding

$49.1M

Headquarters

Austin, Texas

Founded

2016

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Luxury Presence won the 2024 Inman AI Award for best AI-powered platform.
  • The company raised $19.2M in Series B-1 funding to accelerate product development.
  • Presence Copilot, an AI-powered mobile platform, enhances agent efficiency and client experience.

What critics are saying

  • Emerging proptech startups with similar solutions could dilute Luxury Presence's market share.
  • Economic downturns may reduce spending on marketing tools, impacting subscription revenue.
  • Rapid technological advancements may outpace Luxury Presence's feature integration capabilities.

What makes Luxury Presence unique

  • Luxury Presence offers AI-powered tools for real estate marketing and lead generation.
  • The platform is trusted by over 9,000 agents, including top Wall Street Journal agents.
  • Luxury Presence provides a user-friendly interface for easy adoption of digital marketing.

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Benefits

Remote-first company

Comprehensive health insurance plans

Generous parental and family leave

Collaborative retreats and offsite events

Employee resource groups

INACTIVE