Director – Marketing
Posted on 3/24/2023
San Bruno, CA, USA
Experience Level
Desired Skills
Lead Generation
Market Research
  • 10+ years of leadership experience in marketing roles within the life science space
  • Intrinsically motivated leader with strong work ethic and attention to detail
  • In-depth knowledge of cell and gene therapy markets
  • BS or MS in either business, marketing, life sciences or relevant advanced degree
  • Strong people and leadership skills
  • Excellent communication skills both verbal and written
  • Strong organizational, presentation and interpersonal skills (high EQ)
  • Self-awareness, integrity, authenticity, and a growth mindset
  • Ability to assess customer needs and market trends within the context of product and business capabilities
  • Ability to translate this assessment into a concrete and actionable plan and execute said plan
  • Ability to work collaboratively across many technical and service functions
  • Clear understanding of the interrelationship between marketing, lead generation and business development
  • Develop, refine and execute Cellares' marketing strategy
  • Build, lead and grow Cellares' marketing team
  • Conduct market research and voice of customer (VOC) exercises to inform marketing roadmap. Collect user needs and derive insights for key internal stakeholders (R&D, manufacturing, process sciences, quality, regulatory, …) to increase market access and better serve Cellares customers
  • Identify new product/service opportunities and develop plans for capitalizing on them
  • Create and refine powerful and strongly differentiated messaging
  • Deploy messaging through a wide variety of channels consistently and with attention to detail
  • Build a unique and constantly improving, holistic customer experience starting from the first touch points through to project implementations, incorporating intelligent feedback mechanisms throughout
  • Ensure strong brand awareness through PR (articles, interviews, awards, press releases, …) Conference presence (booths, presentations, panels, posters) Social media presence (LinkedIn in particular) Educational events (webinars, seminars and summits)
  • Create world-class marketing collateral; including but not limited to, scientific publications (proprietary and 3rd party), whitepapers & applications notes, high quality photography, videography and webinars
  • Responsible for developing & managing the company website in close collaboration with the internal team and external agency (incl. web design & SEO)
  • Enable strong revenue growth through metric-driven sales-enablement activities; including but not limited to, lead generation, account based marketing (email campaigns, targeted LinkedIn campaigns), generation of marketing collateral (one pagers, app notes, …), creation of BD/sales strategy & sales decks, training of the BD/sales team, proposal / contract generation
  • Forge and lead marketing collaborations (co-branding, co-marketing)Ensure successful launch of Cellares' products and services
  • Drive collaboration between the commercial teams and other disciplines within Cellares
  • Analyze metrics to constantly evaluate and improve the effectiveness of the programs
  • Flawless project management of internal team and network of other service providers to deliver on time, on budget and high quality initiatives

51-200 employees

Cell therapy solutions