Director of Marketing and Communications

Job Description

• Develop and execute comprehensive marketing and communications strategies to enhance brand visibility and drive revenue growth for the property
• Lead the marketing team and manage all aspects of digital marketing, including website optimization, social media management, email campaigns, and online advertising
• Oversee brand positioning and ensure consistent messaging across all marketing channels and customer touchpoints
• Manage public relations activities, media relations, and crisis communications to maintain positive brand reputation
• Conduct market analysis and competitive research to identify opportunities and inform strategic marketing initiatives
• Develop and manage marketing budgets, track expenditures, and measure return on investment (ROI) for all marketing campaigns
• Create and implement promotional campaigns and seasonal marketing programs to maximize occupancy rates and revenue
• Collaborate with sales, operations, and guest services teams to align marketing efforts with business objectives and enhance overall guest experience
• Establish and nurture strategic partnerships with travel agencies, corporate clients, and tourism boards to expand market reach
• Analyze marketing metrics and performance data to evaluate campaign effectiveness and recommend improvements
• Manage event marketing and coordinate promotional activities for conferences, weddings, and special occasions
• Oversee internal communications to ensure staff engagement and alignment with organizational goals
• Develop content strategy and oversee creation of marketing materials, including photography, videography, and written content
• Monitor industry trends and emerging marketing technologies to keep the property competitive in the luxury hospitality market

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• Minimum 8 years of progressive marketing and communications experience in the hospitality industry, preferably in luxury hotel properties
• Proven track record of developing and executing successful marketing strategies that drive revenue growth and brand awareness
• Strong leadership experience managing marketing teams of 5+ members
• Demonstrated expertise in digital marketing, including website management, social media strategy, and online advertising platforms
• Proficiency in marketing analytics tools and ability to interpret data to inform strategic decisions
• Excellent written and verbal communication skills with the ability to craft compelling brand messaging
• Experience managing marketing budgets of $500,000 or more and demonstrating strong ROI
• Knowledge of public relations, media relations, and crisis communication management
• Familiarity with hospitality industry trends, competitive landscape, and luxury market positioning
• Master's degree in Marketing, Communications, or Business Administration
• Experience with luxury hospitality brands or high-end resort properties
• Proficiency in marketing automation platforms and customer relationship management (CRM) systems
• Background in event marketing and promotional campaign management
• Experience with content creation, photography, and videography coordination
• Knowledge of travel industry partnerships, including travel agencies and tourism boards
• Certification in digital marketing or hospitality management
• Experience with crisis communication and reputation management in high-profile settings

Additional Information

WHAT IS IN IT FOR YOU:

• Come As You Are
• Work With Purpose
• Grow, Learn and Enjoy
• Explore Limitless Possibilities