Global Channel Lead

Let’s talk about Responsibilities

• Focus on the overall health and growth of the search engine channel portfolio, including qualitycontent, technical, authority,and search generative experience.
• Oversight of search engine strategy, individual campaign proposal development and meaningful post-project and post-campaign recaps.
• Interface with Strategy and Activation teams to respond to communicate service offerings, and to identify and deliver new solutions in a collaborative fashion.
• Build and Develop Testing Roadmaps to drive internal client success within Search Engine, particularly focusing onbrand building & acquisition metrics.
• Deliver clear story and vision driven by Analytical work, using numbers and data to clearly inform and dictate strategy.
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosities.
• Assist in the growth of specialist team members through regular 1:1 meetings, identifying technical and career development opportunities, being a sounding board for questions and mentor to share addressable media experiences and applications.
• Lead regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance.
• Bring executional knowledge of the Search Engine landscape (EEAT, keyword research, bidding strategy, backlinking initiatives, technical SEO, SGE) to the team and organization.
• Ensure team operations and internal client deliverables are commensurate with their goals and strategic vision of the audience and line of business.
• Maintain accountability for QA procedures across upcoming, live and ending campaigns.
• Fiscally accountable to marketing leadership team for channel investment & return.
• Continually make and implement recommendations for optimizing programs, and additional investment in time and money in line with strategic direction.
• Work cross-functionally with leaders on product, marketing, sales, data science, and insights to unlock new growth opportunities.
• Own and enhance programmatic KPIs and reporting cadence to drive data-based optimizations and inform stakeholders on overall media performance on monthly and quarterly basis.

Let’s talk about Qualifications and Experience

• 10+ years of experience in developing integrated DTC & B2Bsearch strategies.
• Technical experience to apply innovation to high-profile search engine campaign plans across digital channels and different region-specific engines.
• Expertise inenterprise search engine research & optimization platforms and relevant vendors.
• Provide constructive critiques to specialist teammates about campaign design, data applications, analytics, and measurement to exceed internal client objectives.
• Familiar with web analytics tools, Google Analytics and Google Tag Manager, Adobe Analytics and Customer Journey Analytics (or similar enterprise platforms).
• Ability to collaborate effectively with cross-functional teams and stakeholders. 
• A strategic thinker with a results-oriented mindset. 
• Knowledge and interest in new and emerging healthcare technologies.
• Prior agency-sideorin-house agency experience is helpful.

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!