Full-Time

Sr. Manager

Product Led Growth Marketing

Updated on 12/5/2024

Neo4j

Neo4j

501-1,000 employees

Graph data science software and services

Data & Analytics
Consulting
AI & Machine Learning

Compensation Overview

$160k - $180kAnnually

+ Stock Option Grant + Annual Bonus

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Mixpanel
Market Research
Social Media
Salesforce
Data Analysis
Google Analytics
Requirements
  • 5+ years of experience in a product-led growth (PLG) role, preferably within B2B SaaS or within technical products in the cloud infrastructure industry. Prior experience marketing to a technical audience is a plus.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Iterable, Mixpanel, Google Analytics, 6Sense, Salesforce).
  • Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Engineering.
  • Excellent project management skills and the ability to manage multiple priorities effectively.
  • Exceptional written and verbal communication skills.
  • Ability to craft compelling marketing messages and present ideas clearly to stakeholders.
Responsibilities
  • Identify priority market segments and define the ideal customer journey and lifecycle for Neo4j’s self-serve products.
  • Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition/conversion journey, ongoing usage/engagement/graduation, customer retention, and growth/expansion). Plans will span messaging and channel-level activation details, including content marketing, social, paid media, web, and email marketing.
  • Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts.
  • Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels.
  • Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle.
  • Jointly own revenue objectives with Product counterparts.
  • Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points.
  • Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations.

Neo4j specializes in graph data science, providing tools that enable data scientists to analyze relationships within connected data. Its main product is software designed to help users explore and analyze complex data relationships, which is particularly beneficial in sectors like finance, healthcare, and social media. This software enhances the accuracy of machine learning models and supports contextual AI, allowing for improved predictions based on existing data. Neo4j differentiates itself from competitors by focusing specifically on graph data science and offering consulting and training services alongside its software, ensuring clients can effectively utilize its tools. The company's goal is to empower organizations to gain valuable insights from their data by understanding the connections between data points.

Company Stage

N/A

Total Funding

$614.2M

Headquarters

San Mateo, California

Founded

2007

Growth & Insights
Headcount

6 month growth

1%

1 year growth

10%

2 year growth

12%
Simplify Jobs

Simplify's Take

What believers are saying

  • Neo4j's recognition as a Visionary in the Gartner Magic Quadrant highlights its strong market position and growth potential.
  • Strategic partnerships with industry giants like AWS and Microsoft can drive significant advancements in generative AI and data solutions.
  • The company's broad client base across various industries ensures diversified revenue streams and resilience against market fluctuations.

What critics are saying

  • The niche focus on graph data science may limit Neo4j's market appeal compared to more generalized data science platforms.
  • Dependence on strategic partnerships for growth could pose risks if these collaborations face challenges or dissolve.

What makes Neo4j unique

  • Neo4j specializes in graph data science, a niche yet powerful area of data analysis that sets it apart from general data science and AI companies.
  • Their collaboration with major cloud providers like Microsoft and AWS enhances their platform's capabilities and reach, distinguishing them from competitors.
  • Neo4j's focus on security, exemplified by features like Customer Managed Keys for Neo4j Aura, provides a competitive edge in enterprise data management.

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