Social Media Manager

SUMMARY

At Magnolia, the Social Media Manager, Food is responsible for crafting and executing engaging social strategies that bring Magnolia’s storytelling to life, build community, and drive audience engagement. The ideal candidate has a strong pulse on social media trends, a passion for storytelling, and a proven track record of executing campaigns that resonate with audiences. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Vice President of Partnerships, Creative and may have supervisory responsibilities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Create high-quality, engaging content tailored to platforms including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube
• Identify and leverage emerging social media trends and cultural moments that align with Magnolia’s brand
• Develop and maintain a strategic content calendar, ensuring posts are scheduled, approved, and optimized for performance
• Monitor, respond, and engage with our community in real-time, fostering meaningful connections with our audience
• Partner with marketing, PR, and creative teams to align social media initiatives with broader brand campaigns
• Track, measure, and report on social media performance, using insights to optimize future content and engagement strategies
• Oversee operational tasks such as vendor onboarding, quarterly audits, and social account management
• Plan, develop, and create social media content and monitor approval process*
• Responsible for ensuring accurate and timely posting of approved social media content*
• Pitch creative and innovative content for social media platforms that inspires and builds meaningful connections with our audience, and encourages engagement
• Analyze and report on performance across all social media platforms
• Monitors and manage social communities including guest facing engagement and comments
• Create content that aligns with brand strategy across media platforms
• Maintain social media schedule and calendar by account that includes creation and posting timelines
• Utilize project management software to track all projects and manage through completion
• Create and execute a thorough plan to ensure a robust library of social content consisting of photos and videos*
• Coordinate with marketing and social media teams to ensure consistent messaging across accounts
• Coordinate with cross-functional teams to ensure connected story telling through planning and production of content
• Report on account performance quarterly
• Perform other duties as assigned

*Metrics evaluated on Performance Review

COMPETENCIES

• Teamwork: Contribute to a team environment supporting diversity, equity, inclusion, and belonging. Work effectively with others, be a team player and contribute toward team goals.
• Critical Thinking: Propose creative solutions within specific specialization. Ability to analyze data, trends, and patterns.
• Expertise: Expert in knowledge, skills, tools, and techniques relevant to specialization. Able to develop expertise in related area(s).
• Communication: Actively engage in listening to teammates and guests and be open to feedback from guests, peers, and management.
• Guest Focus: Ability to proactively understand and meet guest needs, ensuring a personalized and guest-centric experience.
• Strategy and Goal Setting: Approach change with positivity and curiosity. Know your role in achieving team goals.
• Hard skills: Proficiency in Microsoft Office Suite required. Comprehensive understanding of social media platforms, trends, and creating content specific to each social platform (Instagram, Facebook, TikTok, Pinterest, X, LinkedIn, and YouTube) required. Proficiency in social media reporting and analytics required. Experience in Premiere Pro and Adobe Creative Suite preferred.

ELIGIBILITY QUALIFICATIONS

• Bachelor’s degree from a 4-year college or university preferred
• 2-4 years of experience with a related degree, 4-7 years of experience with a non-related degree, or 5+ years of industry experience preferred
• Experience maintaining accounts across a wide range of social media platforms required
• Portfolio required
• Required to work all Magnolia events; must be available to work evenings, weekends, and holidays as business needs require

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.  

ACKNOWLEDGEMENTS

Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.

This job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications of employees assigned to this job. Management has the right to add to, revise, or delete information in this description at any time.