Full-Time
Coordinator
Premium Sales
Posted on 9/24/2025
Detroit Lions
501-1,000 employees
Professional NFL football team and franchise
No salary listed
Detroit, MI, USA
In Person
May require work out of both the Ford Field Management Office and the Allen Park Training Facility.
 Sales & Account Management (2) |
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- Bachelor’s degree preferred
- Minimum 1 year of proven experience in creation of presentations, proposals and pitch decks required
- Strong organizational skills, planning, project and time management and administrative ability
- Attention to detail, with the ability to manage a demanding schedule and competing deadlines
- Excellent communication and interpersonal skills for effective collaboration across all departments including management, clients, and vendors
- Proficiency in creative tools and platforms such as Adobe Creative Suite, PowerPoint, Canva etc.
- Knowledge of Microsoft Office with the ability to learn new programs
- A proactive approach with a willingness to adapt to evolving priorities and explore innovative solutions
- Flexibility and readiness to work on demand in a high-energy environment
- Solutions-oriented approach that emphasizes creativity and strategic thinking
- Demonstrate a strong knowledge of external organizations brand guidelines
- Commitment to maintaining brand consistency and upholding organizational standards
- Results driven and a competitive nature regarding personal goal setting, achievement, and the ability to consistently deliver
- Excellent personal motivation with the ability to work independently in a fast-paced environment along with the ability to work in a team environment
- A valid Driver’s License and a safe driving record
- Collaborate with the Suite, Premium and Ticketing teams to design and deliver creative materials that align with revenue and retention goals
- Develop custom pitch decks and proposals tailored to individual client needs, ensuring a personalized and high impact approach
- Capture video and photo content during Lions games, Ford Field events, and Suite and Premium holder events to enhance marketing materials for proposals and end-of-year recaps
- Develop internal resources, such as dashboards and presentations to assist management in tracking process of ongoing projects
- Conduct market research to identify trends, competitor strategies, and client preferences, to improve creative output and proposal effectiveness
- Maintain flexibility and adaptability to manage multiple deadlines in a fast-paced environment
- Serve as liaison with the marketing team to ensure all materials align with brand standards and uphold the organization's integrity
- Develop and refine innovative tools, strategies and workflows that streamline creative processes and enhance team efficiency
- Experience working with a professional sports team in a high volume and large investment product environment preferred
- Working knowledge of sales and marketing techniques of entertainment venues preferred
The Detroit Lions are a professional American football team based in Detroit that competes in the National Football League (NFL) as a member of the NFC North. What they do is field a football team, participate in regular-season and preseason games, and engage fans through the team’s website, events, and community activities. How their product works: the team plays games at stadiums, with fans attending via ticket sales; merchandise is sold through the online store and at games; broadcasting rights and media coverage generate revenue alongside game-day spend and sponsorships. How they differ from competitors: as an NFL franchise in Detroit, they compete within the NFC North and leverage a local fan base and regional market, alongside the league-wide structure and media deals, to build its brand and revenue. What the goal is: to win games and championships, grow the fan base, and provide entertainment and community value through football, news, and official team merchandise.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Allen Park, Michigan
Founded
1929
Simplify's Take
What believers are saying
- Petzing's Cardinals offense ranked second in rushing yards per attempt 2023-2025.
- Combine meetings with linebackers York, Hill Jr., Lawson build defensive depth.
- Jared Goff contracted through 2028 enables defensive investments.
What critics are saying
- Alex Anzalone free agency leaves linebacker leadership void by May 2026.
- Free agents Davenport, Cunningham, Decker depart, weakening defense and line.
- Packers, Vikings dominate NFC North amid Lions' 9-8 last-place finish.
What makes Detroit Lions unique
- Drew Petzing hired as third offensive coordinator, emphasizing RPOs and yards after catch.
- Shift4 partnership modernizes payments for Ford Field ticketing and concessions.
- UMCU partnership expanded since 2018 for Michigan community engagement.
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Benefits
Health Insurance
Paid Vacation
Flexible Work Hours
Company News
Sports attention economy projected to reach 600 billion by 2030. Athletes are becoming powerful direct-to-fan media businesses as capital shifts toward the infrastructure that captures audience data, engagement, and commerce. Investors are increasingly backing fan platforms, athlete brand tools, fintech, and Artificial Intelligence systems rather than traditional league-controlled channels. The sports attention economy is projected to reach 600 billion by 2030, driven by a structural shift in which athletes increasingly command larger audiences and more direct economic leverage than the leagues and teams around them. Cristiano Ronaldo's 670 million Instagram followers eclipse the NBA (85M), Premier League (80M), F1 (38M), NFL (28M), MLB (10M), and NHL (6M) combined. The Kelce brothers' podcast generates 33.3 million annually from Amazon Wondery, and Caitlin Clark earns 99% of her 11 million from endorsements rather than basketball. The NIL market has generated over 1 billion in economic activity, with women accounting for 52% of the top 100 deals. Investment is following infrastructure that helps athletes, teams, and platforms convert attention into owned relationships. TenSquared's data shows that 65% of the 12.5 billion poured into sports tech in 2025 went to fan-centric infrastructure, including direct-to-consumer apps, loyalty programs, commerce systems, and data platforms. The fan engagement platforms market is projected to grow from 6.4 billion in 2024 to 12.3 billion by 2033, a 13.8% CAGR. Women's sports is emerging as a particularly strong growth area, with revenue from women's sports NIL deals growing 4.5 times faster than men's from 2022 to 2024. The top 15 highest-paid female athletes average just 25 years old, and the women's sports market is described as a 1.8 billion opportunity tied not only to attendance but also to sponsorship and brand activation infrastructure. Performance data and Artificial Intelligence are becoming core layers of sports infrastructure. The wearable tech market is expanding from 42 billion in 2024 to 105 billion by 2035, extending elite-grade tracking and recovery tools into the mass market. 82% of sports organisations already deploy Artificial Intelligence, with 98% planning increases, and in 2025, around 45% of newly funded sports companies incorporated Artificial Intelligence/ML. The main use cases span performance analytics, fan engagement, and generative systems for operations such as injury prevention, coaching, content creation, and officiating. Data unification is also gaining value, illustrated by the Detroit Lions' analytics system integrating Ticketmaster, Salesforce, and stadium sensor data to optimise fan experiences. Emerging financial rails are widening the opportunity set beyond media and analytics. Polymarket and Kalshi processed over 44 billion in trading volume in 2025, while prediction markets generated 3.7 billion of the 14.3 billion in private sports financing in 2025. Kalshi's transaction volume increased 1,680% year-over-year, with December 2025 recording 2.3 billion in weekly volume. Sports fintech is also expanding through digital wallets, blockchain ticketing, and athlete-focused financial tools. Contactless in-stadium payments cut queues by 50%+ and boost spend per fan by 20-30% in a 150-200 billion ticketing/merchandise market. The investment focus centers on fan data platforms, athlete brand management tools, and Artificial Intelligence-driven engagement systems that turn audience attention into durable, monetisable infrastructure. 65. March 22, 2026 Sony indicates that frame generation is planned for PlayStation platforms, extending the company's push into machine learning and Artificial Intelligence-based graphics features. The timing remains unclear, and no release is planned for 2026. March 22, 2026 Model Medicines will present its ultra-large virtual screening platform and discuss agent-based and large language model approaches for small molecule discovery at the Artificial Intelligence Convergence: Small Molecule Discovery Summit. The company is positioning inference throughput and multi-parameter optimization as core challenges in modern drug discovery. March 22, 2026 European and UK policymakers are advancing new rules on Artificial Intelligence transparency, copyright, child safety, and agentic systems. Privacy regulators are also signaling sharper scrutiny of autonomous agents and their data protection risks. March 22, 2026 Generative Artificial Intelligence is increasingly used in legal and commercial workflows, but sharing privileged material with open tools can jeopardize confidentiality. Recent decisions in England and the United States highlight growing legal risk and the need for tighter controls. March 21, 2026 Google has revamped Stitch as an Artificial Intelligence-native design platform for applications and web pages. The update reflects a broader shift toward intent-driven development, where natural language, images and voice increasingly shape software creation.
Detroit Lions meet with trio of linebackers at NFL Scouting Combine. Jeff Bilbrey Wed, February 25, 2026 at 8:30 AM PST · The Detroit Lions continue to do their homework at the 2026 NFL Scouting Combine, and one position that clearly has their attention is linebacker. According to combine meeting reports, the Lions have met with three linebackers in Indianapolis: Taurean York (Texas A&M), Anthony Hill Jr. (Texas), and Deontae Lawson (Alabama). While not every meeting has been officially confirmed as "formal," the level of interaction suggests Detroit is taking a serious look at the group. That focus makes sense when looking at the Lions' current roster situation. Detroit's linebacker room could be facing change this offseason, as Alex Anzalone's future with the team remains uncertain. The veteran defensive leader is set for free agency, and as of now, it's unclear whether the two sides will reach a new deal. If Anzalone is not re-signed, the Lions would suddenly have a major hole in the middle of their defense, both from a leadership and production standpoint. Even if Anzalone does return, Detroit has shown a consistent philosophy under Brad Holmes of building depth, competition, and long-term answers at premium defensive positions. Each of the linebackers the Lions met with fits that mold. York is known for his physicality and downhill presence at Texas A&M, while Hill Jr. brings elite athletic traits and sideline-to-sideline speed from Texas. Lawson, meanwhile, has been one of Alabama's most productive defenders in recent seasons and reportedly spent time breaking down plays with Lions linebackers coach Shaun Dion Hamilton during the combine. Taken together, these meetings point to a team that is clearly evaluating its future at linebacker, whether that means preparing for a potential Anzalone departure or simply upgrading the room with young, athletic talent. With free agency looming and the draft just weeks away, linebacker is quietly shaping up to be one of the most important positions to monitor for the Lions this offseason.
The Detroit Lions have appointed Drew Petzing as offensive coordinator, their third in three years. The team dismissed John Morton after coach Dan Campbell assumed play-calling duties mid-season. Morton had replaced Ben Johnson, who left to become Chicago Bears head coach. Petzing spent the previous three seasons as Arizona Cardinals offensive coordinator, where the team ranked second in yards per rushing attempt and ninth in rushing yards from 2023 to 2025, despite criticism for fourth-quarter performances. The 38-year-old previously held assistant coaching positions with Cleveland and Minnesota. The Lions initially approached Mike McDaniel for the role, but he joined the Los Angeles Chargers instead. Detroit finished 9-8 last season, placing last in the NFC North after winning consecutive division titles.
Detroit Lions hire Drew Petzing as offensive coordinator, per reports - yahoo sports. The Detroit Lions have reportedly hired Drew Petzing as their new offensive coordinator, according to multiple sources. Petzing, who previously served as an assistant coach with the Minnesota Vikings, is expected to bring fresh energy and innovative strategies to the Lions' offense. This move comes as Detroit seeks to revitalize its offensive performance and build momentum for the upcoming NFL season. Further details about Petzing's role and contract terms have yet to be announced. Detroit Lions strengthen offensive strategy with Drew Petzing appointment. The Detroit Lions have made a strategic move to elevate their offensive capabilities by appointing Drew Petzing as their new offensive coordinator. Petzing, known for his innovative approach to play-calling and player development, brings a wealth of experience from his previous roles in the NFL. His track record includes working closely with quarterbacks and designing versatile offensive schemes that adapt effectively to opposing defenses. Lions fans and analysts alike are optimistic that Petzing's fresh perspective will ignite a more dynamic and productive offense in the upcoming season. Key aspects of Petzing's offensive philosophy include: * Emphasis on a balanced attack combining run and pass plays to keep defenses guessing. * Quarterback-centric schemes designed to maximize the strengths of the team's current offensive leaders. * Adaptive game-planning that evolves throughout the game to exploit defensive weaknesses. Analyzing Drew Petzing's coaching style and potential impact on the Lions' Offense. Drew Petzing's coaching philosophy centers on adaptability and innovation, traits that have earned him respect within NFL circles. Known for his analytical approach to game-planning, Petzing emphasizes tailoring the offense to the strengths of his personnel, rather than forcing a rigid scheme. His previous tenure with the Minnesota Vikings showcased his ability to design quick-hitting plays that maximize yards after catch, an area where the Lions' receiving corps could see marked improvement. Additionally, Petzing's collaborative nature with quarterbacks and skill players suggests Detroit's offense may become more versatile and unpredictable. One of the key elements that Petzing brings is his proven track record of integrating modern concepts like RPOs (run-pass options) and varied tempo strategies. This dynamic approach should help rejuvenate a Lions offense that struggled with consistency last season. Below is a brief overview of Petzing's offensive attributes compared to the Lions' 2023 offense: | Attribute | 2023 Lions Offense | Petzing's Vikings Offense (2023) | | Play Variety | Moderate | High | | Yards After Catch (YAC) | 4.2 yards avg | 6.8 yards avg | | RPO Usage | Limited | Frequently implemented | | Offensive 3rd Down Conversion | 38% | 44% | Detroit's front office is banking on Petzing's innovative mindset and quarterback development skills to elevate Jared Goff's play and open up opportunities for Detroit's weapons. If executed properly, the Lions could become one of the more exciting offenses in the NFC North, blending tempo and creativity while maintaining discipline. The key will be how quickly the offense adapts to Petzing's system and his ability to tweak the game plan weekly against diverse defensive looks. Recommendations for maximizing offensive efficiency under new coordinator Drew Petzing. To fully harness Drew Petzing's innovative approach on offense, the Lions should focus on diversifying play-calling to keep defenses off balance. Implementing a balanced attack that effectively mixes run and pass plays will capitalize on Petzing's ability to adapt schemes midgame. Emphasizing quick-release passing games and incorporating designed QB runs can boost tempo and reduce defensive pressure, a hallmark of Petzing's previous coordinator roles. Additionally, leveraging tight ends and slot receivers in creative formations will open up mismatches and exploit defensive vulnerabilities. Strengthening communication between coaching staff and players is essential for seamless implementation of new strategies. Empowering key offensive leaders, such as the quarterback and offensive line captain, to act as on-field extensions of Petzing's vision will foster quicker adjustments and execution. The following table outlines key focal points for the Lions' offense under Petzing's guidance, highlighting areas to monitor for measurable improvement throughout the season. In summary. As the Detroit Lions move forward with Drew Petzing at the helm of their offense, all eyes will be on how his approach shapes the team's performance in the upcoming season. With a track record of developing dynamic offenses, Petzing's appointment signals the Lions' commitment to revitalizing their attack and capitalizing on their offensive potential. Fans and analysts alike will be watching closely to see how this new chapter impacts Detroit's quest for sustained success.
Why Frank Ragnow retired and came out of retirement for Detroit Lions. The Detroit Lions will be welcoming back center Frank Ragnow in the near future. Ragnow decided to hang up his cleats back in June, which was a surprise to Lions fans but not the team, as head coach Dan Campbell revealed he knew beforehand there was a chance the four-time Pro Bowler would hang up his cleats. But Ragnow pulled off another surprise on Wednesday, when it was announced he was coming out of retirement to rejoin the Lions for their playoff push. So, why did Ragnow retire in the first place? And why did he decide to return now? Why did Frank Ragnow retire? In Ragnow's retirement announcement, he cited health issues as the reason for his decision. That wasn't surprising, as Ragnow had been playing through injuries for multiple years. "I've tried to convince myself that I'm feeling good but I'm not and it's time to prioritize my health and my families future," Ragnow said. "I have given this team everything I have and I thought I had more to give, but the reality is I simply don't. I have to listen to my body and this has been one of the hardest decisions of my life." Clearly Ragnow is feeling better these days, but that isn't the only reason he decided to return. Why did Frank Ragnow come out of retirement? The answer is very simple: Ragnow "loves the game," ESPN's Adam Schefter reported. However, when digging a bit deeper, Xornal know Ragnow never stopped loving the game and his retirement was about his health. No matter how much Ragnow loves the game, he wouldn't be coming back if he wasn't in better shape physically. Clearly his time away from the game helped him heal. When will Frank Ragnow make his 2025 debut? Ragnow isn't playing this week and Schefter reports that he may not play next week, either. Instead, a Week 15 return seems most likely. "Frank Ragnow's first chance to play for the Lions will come next Thursday vs. the Cowboys, though it is considered unlikely for now, per source. A potential return-to-play date is Dec. 14 at the LA Rams," Schefter wrote.