Marketing Director @ Curaleaf

At Curaleaf, we’re redefining the cannabis industry with a commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands, including Curaleaf, Select, and Grassroots, offer top-tier products and services in both medical and adult-use markets.

Join us to be part of a high-growth, purpose-driven company that values corporate social responsibility through our Rooted in Good initiative, which supports community outreach and positive change. At Curaleaf, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

The Job:

As the Marketing Director for the Northeast region at Curaleaf, you will lead the development of regional and state-level marketing strategies, executing plans that align with our central marketing framework while catering to local market nuances. Your visionary leadership will steer our regional initiatives through the intricate landscape of the regulated, high-growth cannabis industry, embracing its diverse cultural dimensions. This role encompasses the Northeast region, including Pennsylvania, New York, New Jersey, Connecticut, Massachusetts, Maryland, and Maine.

What You’ll Do:

Lead the development and execution of comprehensive marketing strategies across the entire East Region, encompassing Wholesale, Retail, Digital, Media, CRM, and Creative channels
Drive trade marketing strategy, collaborating closely with the sales teams on account and event activation
Collaborate with and lead a team of marketing professionals to execute national and regional marketing initiatives, partnering closely with the national marketing team to develop and implement strategic plans aimed at driving market growth through analytical insights
Collaborate cross-functionally to create a differentiated product roadmap and deliver high-impact marketing support for launches, all while aligning plans with state revenue targets for optimal business growth
Stay informed on consumer trends and market dynamics to develop data-backed business insights and consumer strategies, leveraging competitive insights, community engagements, and strategic partnerships to identify valuable marketplace opportunities.
Strategically manage and optimize marketing budgets to ensure alignment with business objectives and maximize ROI
Drive KPIs focused on patient/customer growth and revenue targets, while expanding the product mix portfolio
Lead the strategic implementation of Wholesale/Trade/Customer Marketing programs to enhance Curaleaf brand awareness and drive regional growth objectives
Partner closely with core marketing teams to conceptualize campaigns, refine messaging, develop compelling content, enhance creativity, optimize promotions, and ensure the success of regional programs

What You’ll Bring:

10-12 years of extensive experience in Consumer-packaged goods (CPG) and Marketing, with a strong preference for expertise in Trade Marketing
Solid understanding of CPG and marketing fundamentals, with expertise in the marketing mix including product, positioning, packaging, pricing, promotion, and distribution strategies
Demonstrated ability to manage multiple projects concurrently in a fast-paced environment with independence and resilience, while exhibiting strong leadership and project management skills to oversee timelines and cross-functional teams, ensuring meticulous execution
Ability to utilize strong analytical skills to leverage data-driven insights for strategic business recommendations, demonstrating robust financial acumen and adept negotiation skills

Connecticut Hiring Range

$140,000—$155,000 USD

What We Offer:

Career Growth Opportunities
Competitive Pay and Benefits (Health, Dental Vision)
Generous PTO and Parental Leave
401(K) Retirement Plan
Life/AD&D Insurance, Short & Long-Term Disability
Community Involvement Initiatives
Employee Referral Bonuses and Product Discounts

Not all benefits listed above are available to all employees at all locations.

Curaleaf Awards and Achievements:

2023 Ragan’s Top Places to Work
2022 TIME100 Most Influential Companies
2020 Cannabis Doing Good’s Good Neighbor Award
2020: Minorities for Medical Marijuana’s Diversity & Inclusion Award

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence

Our corporate social responsibility is Rooted in Good. We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives, and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities. Social Responsibility | Curaleaf | Cannabis with Confidence

Our Vision: To be the world’s leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values:

Lead and Inspire.
Commit to Win.
ONE Curaleaf.
Driven to Deliver Excellence.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as requires by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should use our internal job board to submit an application for current openings: https://app2.greenhouse.io/internal_job_board

Compensation Overview

6 month growth

1 year growth

2 year growth

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