Full-Time
Confirmed live in the last 24 hours
Marketing technology for digital advertising solutions
$123.1k - $182.4k/yr
Senior, Expert
San Francisco, CA, USA + 1 more
More locations: New York, NY, USA
The role is open in San Francisco, New York City, or remote locations.
NextRoll provides advertising and marketing solutions tailored for businesses of all sizes, particularly e-commerce and direct-to-consumer brands. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, NextRoll offers marketing automation tools to help businesses manage customer relationships and optimize their marketing efforts. Clients can access these services through a subscription model or performance-based pricing, where fees are based on the results of advertising campaigns. This approach allows NextRoll to generate revenue from ad placements, data analytics, and premium features, setting it apart from competitors by focusing on both automated solutions and personalized marketing strategies.
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$158M
Headquarters
San Francisco, California
Founded
2007
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Healthcare - 100% coverage for medical, dental, and vision insurance.
Paid Time Off - Four weeks of PTO per year.
Wellness Programs - Fitness classes, onsite clinics, fun speakers, and more.
Family - 100% base salary for 6 weeks.
Snacks and Drinks - An assortment of food and beverages to keep you going.
Team Outings - Quarterly trips to help connect with your team.
SAN FRANCISCO, March 13, 2025 /PRNewswire/ -- RollWorks , a division of NextRoll, Inc., has been named a Market Leader in Lead Generation Automation (LGA) in Research in Action's latest Vendor Selection Matrix™. The report, which is largely determined by a survey of technology decision-makers, identifies RollWorks among the top global vendors driving innovation and making an impact in lead generation.The Vendor Selection Matrix methodology is unique in that 63% of the evaluation is based on direct feedback from buyers, offering a clear view of vendor performance in real-world applications. RollWorks was recognized for its ability to deliver comprehensive lead generation capabilities, including buyer intelligence, advertising services, and campaign orchestration."Being named a Market Leader in Lead Generation Automation is a testament to our commitment to helping businesses drive advertising performance with a focus on value and efficiency," said Roli Saxena, chief executive officer of NextRoll. "This recognition validates our strategy of providing powerful lead generation capabilities that enable revenue teams to execute with confidence and agility."The report highlights key trends shaping the lead generation space, including AI-driven predictive analytics, real-time buyer intent data, and increasing demand for personalized, omnichannel engagement. As businesses strive to improve lead quality and precision, RollWorks continues to empower B2B organizations with sophisticated targeting, seamless campaign execution, and deep insights to optimize sales and marketing alignment."Lead Generation Automation solutions help to profile potential buyers and can even define their interest or propensity to buy," said Peter O'Neill, research director at Research In Action. "The intent data side of lead generation has undergone the largest transformation because buyers leave signals with every piece of digital research they perform."To learn more about Research In Action's Vendor Selection Matrix for Lead Generation Automation and RollWorks' position as a Market Leader, click here .About RollWorksRollWorks, a division of NextRoll, provides B2B companies with a comprehensive platform to generate pipelines, speed sales cycles, and drive revenue growth by connecting account-based insights with world-class multi-touch advertising and outreach
The platform ranked number one in six reports, earning 80 badges across segments in small business, mid-market and enterpriseSAN FRANCISCO, July 18, 2024 /PRNewswire/ -- Account-based platform RollWorks , a division of NextRoll , announced today its reception of 36 Leader awards across 10 categories in G2's Summer 2024 Grid Report. The company also ranked number one in six reports and received 80 badges across all segments in small business, mid-market and enterprise.RollWorks was ranked number one in six reports and received 80 badges across all segments in small business, mid-market and enterprise. The company continues to be recognized for its leadership and unmatched work in the space. Customers choose RollWorks because of its proven impact on revenue, as well as its ease of setup and the ability to implement into other solutions. G2 recognizes RollWork's leadership in the space, rewarding them with several impressive badges, including:Best Meets Requirements in Account-based OrchestrationEasiest Setup in Account Based Orchestration and Marketing AutomationEasiest to Use in Marketing AutomationMost Implementable in Retargeting and Display Advertising"We are honored to be included in G2's Summer 2024 Grid Report as a leader in both account based marketing and advertising," said Vibhor Kapoor, Chief Business Officer at NextRoll. "We are committed to driving meaningful, sustainable growth for our customers, and we look forward to continuing to innovate to help B2B businesses thrive in this evolving digital landscape."G2 Grid Reports are released quarterly and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks
The company continues to create easy-to-use features that take ABM from daunting to doableSAN FRANCISCO, May 2, 2024 /PRNewswire/ -- Account-based platform RollWorks , a division of NextRoll , today announced the launch of Command Center, the company's interactive ABM dashboard that unifies buying signals into a single and easy-to-understand interface. Command Center, which is now generally available, connects insights to actions and allows users to take next best actions directly in the tool, ultimately driving pipeline and impacting bottom lines.While many teams are eager to adopt ABM, finding success in its execution has proven to be challenging. Only a handful of companies have successfully implemented ABM to gain a strategic edge in the competitive landscape because of an absence of clear guidance and established best practices. RollWorks is changing that with Command Center.Command Center provides a visualization of account status and progress. It identifies an average of 15,000 in-market accounts that each customer can take action on. ABM marketers can now quickly recognize which stages accounts are in within their own buying journey and are dynamically recommended best next actions based on buying signals, fit, and engagement behaviors
The platform ranked number one in nine reports, earning 93 badges across segments in small business, mid-market and enterpriseSAN FRANCISCO, April 9, 2024 /PRNewswire/ -- Account-based platform RollWorks, a division of NextRoll, continues to impress users through innovative offerings, unique know-how and its unmatched ability to accelerate revenue growth for B2B companies. Today, the company has announced that in the G2 Spring 2024 Grid Report, it received 50 Leader awards in a number of categories, including Sales Intelligence, which RollWorks was recognized in for the first time.RollWorks was ranked number one in nine reports and received 93 badges across small business, mid-market and enterprise – the most badges the company has received to date. Additionally, they were named as Leaders in categories like Account-Based Advertising, Display Advertising, Retargeting, Sales Intelligence and Account Marketing Analytics.The company continues to be recognized for its excellent work, consistently showcasing leadership in Account-Based Advertising and remaining the only ABM vendor to be listed as a top 10 software company. Customers choose RollWorks not only because of its proven impact on revenue, but also its ease of use and affordability without sacrificing premium performance. G2 recognizes this leadership, awarding the company with several top badges year-over-year, including:Best Results in Display AdvertisingBest Estimated ROI in Account Data ManagementEasiest Setup in Retargeting, Account Based Orchestration and Marketing AutomationFastest Implementation in Buyer Intent DataEasiest to Use in Marketing AutomationRollWorks has been consistently named a Leader by G2 over the last several years and continues to see an uptick in industry recognition. Most recently, RollWorks was the only ABM platform to earn a top spot on G2's 2024 Best Software Awards for Best Marketing and Digital Advertising Products."Coming out of the incredible recognition in G2's 2024 Best Software Awards, we are honored and humbled to continue to be included in the Spring Grid Report," said Vibhor Kapoor, Chief Business Officer at NextRoll
There are three fundamental dimensions to business performance: financial, operational and cultural. These pillars can also be compared to the long-standing management framework of people, processes and tools. But what is most important is that the rapid transformation of the business landscape has increasingly reframed the calculus around each, particularly people and culture. While the advent of digital solutions and innovations like artificial intelligence are driving technology forward, and operational processes are being reframed in light of new capabilities, it is a company’s employee base that is responsible for identifying, implementing and capturing any benefits from both new and existing processes or tools