Full-Time

Principal Sales Operations Manager

Confirmed live in the last 24 hours

NextRoll

NextRoll

501-1,000 employees

Marketing technology for digital advertising solutions

Compensation Overview

$123.1k - $182.4k/yr

+ Equity + Benefits

Senior, Expert

San Francisco, CA, USA + 1 more

More locations: New York, NY, USA

The role is open in San Francisco, New York City, or remote locations.

Category
Sales Development Representative
Sales & Account Management
Required Skills
Salesforce
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 8+ years of experience in Sales Operations, Revenue Operations, or a related field.
  • Deep expertise in Salesforce (Sales Cloud required) with experience optimizing workflows, automations, and reporting; Salesforce Admin certification is a plus.
  • Proven experience leading cross-functional projects, driving change management, and collaborating with senior sales and marketing leadership.
  • Strong data analysis skills, with the ability to synthesize complex datasets into actionable business insights.
  • Proficiency in sales tech stacks (Salesforce, Gong, Outreach, LeanData, Apollo.io, Google Sheets/Excel) and experience implementing or managing integrations.
  • Experience optimizing sales processes at scale, including pipeline management.
  • Ability to influence without authority and align multiple stakeholders across business functions.
  • A strategic mindset with a passion for continuous improvement, automation, and leveraging data to drive sales efficiency.
Responsibilities
  • Lead cross-functional sales operations initiatives from ideation & scoping to delivery and change management across global teams with a focus to increase sales efficiency.
  • Serve as a strategic advisor to sales management by providing actionable insights and sales performance analytics, to improve decision-making and attainment of revenue goals.
  • Serve as an Admin for the sales tech stack (Salesforce, Gong, Outreach, LeanData, Apollo.io, etc.), ensuring optimal integration, scalability, and usability for the sales organization.
  • Manage and optimize lead routing, territory planning, and account assignments, ensuring fair distribution and alignment with revenue objectives.
  • Drive automation and efficiency across sales operations, reducing manual work and enhancing scalability as the business grows.
Desired Qualifications
  • Salesforce Admin certification is a plus.

NextRoll provides advertising and marketing solutions tailored for businesses of all sizes, particularly e-commerce and direct-to-consumer brands. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, NextRoll offers marketing automation tools to help businesses manage customer relationships and optimize their marketing efforts. Clients can access these services through a subscription model or performance-based pricing, where fees are based on the results of advertising campaigns. This approach allows NextRoll to generate revenue from ad placements, data analytics, and premium features, setting it apart from competitors by focusing on both automated solutions and personalized marketing strategies.

Company Size

501-1,000

Company Stage

Debt Financing

Total Funding

$158M

Headquarters

San Francisco, California

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • RollWorks' Ad Revenue Impact Report ties marketing investments directly to revenue impact.
  • AI-driven predictive analytics enhances targeting strategies and buyer intent understanding.
  • RollWorks consistently recognized as a leader in account-based marketing and advertising.

What critics are saying

  • Emerging competitors offer AI-driven solutions, potentially drawing clients away from NextRoll.
  • Privacy regulations like GDPR may require costly compliance measures, impacting profitability.
  • Economic uncertainties could lead to reduced spending on marketing technologies.

What makes NextRoll unique

  • NextRoll's RollWorks division is a leader in lead generation automation.
  • The Command Center dashboard simplifies account-based marketing with actionable insights.
  • 'Hot Contacts' feature identifies sales-ready leads based on fit, intent, and engagement.

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Benefits

Healthcare - 100% coverage for medical, dental, and vision insurance.

Paid Time Off - Four weeks of PTO per year.

Wellness Programs - Fitness classes, onsite clinics, fun speakers, and more.

Family - 100% base salary for 6 weeks.

Snacks and Drinks - An assortment of food and beverages to keep you going.

Team Outings - Quarterly trips to help connect with your team.

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-4%
PR Newswire
Mar 14th, 2025
Rollworks Recognized As Market Leader In Lead Generation Automation By Research In Action

SAN FRANCISCO, March 13, 2025 /PRNewswire/ -- RollWorks , a division of NextRoll, Inc., has been named a Market Leader in Lead Generation Automation (LGA) in Research in Action's latest Vendor Selection Matrix™. The report, which is largely determined by a survey of technology decision-makers, identifies RollWorks among the top global vendors driving innovation and making an impact in lead generation.The Vendor Selection Matrix methodology is unique in that 63% of the evaluation is based on direct feedback from buyers, offering a clear view of vendor performance in real-world applications. RollWorks was recognized for its ability to deliver comprehensive lead generation capabilities, including buyer intelligence, advertising services, and campaign orchestration."Being named a Market Leader in Lead Generation Automation is a testament to our commitment to helping businesses drive advertising performance with a focus on value and efficiency," said Roli Saxena, chief executive officer of NextRoll. "This recognition validates our strategy of providing powerful lead generation capabilities that enable revenue teams to execute with confidence and agility."The report highlights key trends shaping the lead generation space, including AI-driven predictive analytics, real-time buyer intent data, and increasing demand for personalized, omnichannel engagement. As businesses strive to improve lead quality and precision, RollWorks continues to empower B2B organizations with sophisticated targeting, seamless campaign execution, and deep insights to optimize sales and marketing alignment."Lead Generation Automation solutions help to profile potential buyers and can even define their interest or propensity to buy," said Peter O'Neill, research director at Research In Action. "The intent data side of lead generation has undergone the largest transformation because buyers leave signals with every piece of digital research they perform."To learn more about Research In Action's Vendor Selection Matrix for Lead Generation Automation and RollWorks' position as a Market Leader, click here .About RollWorksRollWorks, a division of NextRoll, provides B2B companies with a comprehensive platform to generate pipelines, speed sales cycles, and drive revenue growth by connecting account-based insights with world-class multi-touch advertising and outreach

PR Newswire
Jul 18th, 2024
Rollworks Named Leader Across A Number Of Categories Including Aba, Account Based Orchestration, Buyer Intent Data And More In G2'S Summer Grid Report

The platform ranked number one in six reports, earning 80 badges across segments in small business, mid-market and enterpriseSAN FRANCISCO, July 18, 2024 /PRNewswire/ -- Account-based platform RollWorks , a division of NextRoll , announced today its reception of 36 Leader awards across 10 categories in G2's Summer 2024 Grid Report. The company also ranked number one in six reports and received 80 badges across all segments in small business, mid-market and enterprise.RollWorks was ranked number one in six reports and received 80 badges across all segments in small business, mid-market and enterprise. The company continues to be recognized for its leadership and unmatched work in the space. Customers choose RollWorks because of its proven impact on revenue, as well as its ease of setup and the ability to implement into other solutions. G2 recognizes RollWork's leadership in the space, rewarding them with several impressive badges, including:Best Meets Requirements in Account-based OrchestrationEasiest Setup in Account Based Orchestration and Marketing AutomationEasiest to Use in Marketing AutomationMost Implementable in Retargeting and Display Advertising"We are honored to be included in G2's Summer 2024 Grid Report as a leader in both account based marketing and advertising," said Vibhor Kapoor, Chief Business Officer at NextRoll. "We are committed to driving meaningful, sustainable growth for our customers, and we look forward to continuing to innovate to help B2B businesses thrive in this evolving digital landscape."G2 Grid Reports are released quarterly and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks

PR Newswire
May 2nd, 2024
Rollworks Launches Command Center, A Dashboard That Allows Users To Optimize Their Entire End-To-End Abm Strategy

The company continues to create easy-to-use features that take ABM from daunting to doableSAN FRANCISCO, May 2, 2024 /PRNewswire/ -- Account-based platform RollWorks , a division of NextRoll , today announced the launch of Command Center, the company's interactive ABM dashboard that unifies buying signals into a single and easy-to-understand interface. Command Center, which is now generally available, connects insights to actions and allows users to take next best actions directly in the tool, ultimately driving pipeline and impacting bottom lines.While many teams are eager to adopt ABM, finding success in its execution has proven to be challenging. Only a handful of companies have successfully implemented ABM to gain a strategic edge in the competitive landscape because of an absence of clear guidance and established best practices. RollWorks is changing that with Command Center.Command Center provides a visualization of account status and progress. It identifies an average of 15,000 in-market accounts that each customer can take action on. ABM marketers can now quickly recognize which stages accounts are in within their own buying journey and are dynamically recommended best next actions based on buying signals, fit, and engagement behaviors

PR Newswire
Apr 9th, 2024
Rollworks Named Leader Across A Number Of Categories Including Best Results In Display Advertising, Best Estimated Roi In Account Data Management And More In G2'S Spring Grid Report

The platform ranked number one in nine reports, earning 93 badges across segments in small business, mid-market and enterpriseSAN FRANCISCO, April 9, 2024 /PRNewswire/ -- Account-based platform RollWorks, a division of NextRoll, continues to impress users through innovative offerings, unique know-how and its unmatched ability to accelerate revenue growth for B2B companies. Today, the company has announced that in the G2 Spring 2024 Grid Report, it received 50 Leader awards in a number of categories, including Sales Intelligence, which RollWorks was recognized in for the first time.RollWorks was ranked number one in nine reports and received 93 badges across small business, mid-market and enterprise – the most badges the company has received to date. Additionally, they were named as Leaders in categories like Account-Based Advertising, Display Advertising, Retargeting, Sales Intelligence and Account Marketing Analytics.The company continues to be recognized for its excellent work, consistently showcasing leadership in Account-Based Advertising and remaining the only ABM vendor to be listed as a top 10 software company. Customers choose RollWorks not only because of its proven impact on revenue, but also its ease of use and affordability without sacrificing premium performance. G2 recognizes this leadership, awarding the company with several top badges year-over-year, including:Best Results in Display AdvertisingBest Estimated ROI in Account Data ManagementEasiest Setup in Retargeting, Account Based Orchestration and Marketing AutomationFastest Implementation in Buyer Intent DataEasiest to Use in Marketing AutomationRollWorks has been consistently named a Leader by G2 over the last several years and continues to see an uptick in industry recognition. Most recently, RollWorks was the only ABM platform to earn a top spot on G2's 2024 Best Software Awards for Best Marketing and Digital Advertising Products."Coming out of the incredible recognition in G2's 2024 Best Software Awards, we are honored and humbled to continue to be included in the Spring Grid Report," said Vibhor Kapoor, Chief Business Officer at NextRoll

PYMNTS
Apr 3rd, 2024
7 Cfos On Why Business Innovation Is A People-First Exercise

There are three fundamental dimensions to business performance: financial, operational and cultural. These pillars can also be compared to the long-standing management framework of people, processes and tools. But what is most important is that the rapid transformation of the business landscape has increasingly reframed the calculus around each, particularly people and culture. While the advent of digital solutions and innovations like artificial intelligence are driving technology forward, and operational processes are being reframed in light of new capabilities, it is a company’s employee base that is responsible for identifying, implementing and capturing any benefits from both new and existing processes or tools