Senior Product Marketing Manager

About the Company:

Netspend Corporation is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. Netspend's financial products and services span prepaid, debit, cross-border payments, and loyalty solutions for consumers and enterprise partners.

Netspend provides prepaid and debit account solutions that connect customers with secure, convenient access to global payment networks so they can manage their money and make everyday purchases. With a nationwide U.S. retail network, customers can purchase and reload Netspend products at 130,000 reload points and over 100,000 distributing locations.

Since our founding in 1999 by industry pioneers, Netspend products have processed billions of dollars in transaction volume and served millions of customers worldwide. The company is headquartered in Austin, Texas with employees worldwide.

About the Role

We are looking for a strategic and execution-oriented Senior Product Marketing Manager to lead go-to-market efforts for our debit and prepaid card product portfolio. This role sits at the intersection of product, marketing, and business strategy — translating complex financial product capabilities into compelling, customer-centric narratives that drive acquisition, engagement, and retention.

The ideal candidate has deep fintech or financial services experience, a sharp commercial instinct, and the ability to operate both at altitude (strategy, positioning) and at ground level (campaign execution, cross-functional coordination). You'll work closely with Product, Engineering, Partnerships, Finance, Brand, Acquisition, and Lifecycle Marketing to bring products to market and grow them throughout the customer lifecycle.

What You'll Do

• Support end-to-end GTM planning and execution for new product launches, feature releases, and market expansions across the debit and prepaid card portfolio.

• Define launch objectives, success metrics, segmentation strategy, channel mix, and phased rollout plans in partnership with Product and Marketing leadership.

• Run structured A/B and multivariate tests on messaging, offer structures, and creative to improve performance over time.

• Use data to make ongoing recommendations on positioning adjustments, channel investment, and product feature prioritization.

• Maintain a deep understanding of the competitive landscape across prepaid, neobank, and challenger bank segments.

• Conduct ongoing customer and competitive research to ensure positioning remains sharp and relevant in a fast-moving market.

• Build the business case for new product marketing investments, including budget requirements, projected customer impact, and expected contribution to LTV and revenue.

• Analyze pricing elasticity, competitive benchmarks, and customer willingness-to-pay to recommend monetization approaches that balance growth and profitability.

• Develop pricing narratives for external communications, ensuring fee transparency aligns with brand values and regulatory requirements.

• Work closely with the Partnerships team to develop co-marketing frameworks, joint value propositions, Identify opportunities to leverage partner ecosystems (retail, employer, government, affinity) to extend product reach and drive incremental acquisition.

• Develop and own the product value proposition, messaging hierarchy, and positioning for each product line, tailored by segment (e.g., underbanked consumers, gig workers, teens, small business).

• Provide guidance and mentorship to junior marketing team members

What You'll Bring

Required Qualifications

• 5-7 years of product marketing experience, with at least 3 years in fintech, financial services, payments, or a closely adjacent industry.

• Meticulous attention to detail with a personally held standard for quality that consistently exceeds what's asked. You catch what others miss and can't ship something you're not proud of.

• Proven track record of supporting end-to-end GTM launches, driving adoption for financial products and hitting goals in a test-and-learn environment.

• Experience with segmentation, messaging, and positioning for financial products, ideally including underserved or underbanked populations, to drive conversion across various channels including email, checkout, and landing pages.

• Comfortable working at the intersection of data and creativity — equally at home in a spreadsheet and a creative brief.

• Strong cross-functional leadership skills with experience working with product, operations, engineering, bank partners, and legal in a highly regulated and matrixed environment.

• Proficiency with marketing analytics tools and the ability to draw actionable insights from data.

Preferred Qualifications

• Experience in debit, prepaid, or reloadable card products (network-branded: Visa, Mastercard).

• Prior exposure to consumer lending, credit builder, or earned wage access products — either as a product marketer or in a closely adjacent strategy/product role.

• Familiarity with B2B2C distribution models, including employer, government, and retail partnerships.

• Background working in a regulated financial services environment with working knowledge of relevant consumer protection regulations (CFPB, TILA, FCRA, ECOA).

• 7+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

What We Offer

• Competitive base salary + annual performance bonus

• Equity participation

• Comprehensive health, dental, and vision benefits

• 401(k) with company match

• Flexible/hybrid work environment

• Professional development budget

• Mission-driven culture focused on financial inclusion and expanding access to financial tools for all Americans

We are an equal opportunity employer committed to diversity and inclusion. We encourage candidates from all backgrounds to apply.

How We Measure Success

In your first 90 days, you'll have:

• Conducted a full audit of existing product positioning, messaging, and GTM assets.

• Built relationships with key cross-functional partners and established collaborative working rhythms.

• Identified 2–3 high-impact opportunities to sharpen positioning or improve GTM execution.

By 6 months, you'll have:

• Led or co-led at least one significant product launch or major feature GTM.

• Established a product marketing roadmap aligned to the product and business calendar.

• Developed a competitive intelligence framework that is actively used by the wider team.

By 12 months, you'll have:

• Demonstrated measurable impact on product adoption, activation, and/or retention metrics.

• Built a scalable product marketing operating model with documented processes and playbooks.

• Led or significantly contributed to the GTM strategy for at least one adjacent product (e.g., credit builder, lending) from concept validation through launch.

• Become a trusted strategic partner to Product, Finance, and Marketing leadership.