Product Manager II

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GENERAL FUNCTION: Responsible  for  the design,  development,  and  marketing  of  new products for one or more Divisions. Reviews and modifies existing products. Seeks new sales channels to maximize  profitability  and  meet  customer needs. Sets strategic direction for the product and acts as a champion  and  advocate  internally  on  value  proposition  and  impact  to business.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank’s risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

* Identify opportunities to broaden product feature/functionality and drive product development based  on  market  and  competitive intelligence.
* Build business case for strategic investment and manage the ready-t o-launch process  including  legal,  risk  and  marketing plans.
* Identify opportunities to expand product reach vertically (deeper penetration) or horizontally (expand  value proposition) via working  with Business   Development.
* Manages the execution/tactical steps of the product strategic initiatives - translating business requirements into functional specs, having on-going project meetings  with technology on all new initiatives and providing documentation for Investment Proposal process, legal  and  credit.  Obtains new  product  (New  Business  Initiative)  sign-off.
* Develops product-training materials for technical  products.  Provides  detailed  information required  to  train  sales  force and clients.
* Compiles  the financial  data  and  analysis  for the product  line manager.
* Gathers market data and client data through daily activities, direct client contact and industry conferences.
* Updates pricing guidelines. Ensures all new pricing and product  information  is readily  available.
* Documents  all  set-up  and  operational  requirements  for  new  products  and services.
* Supports  product  line  manager  in   his/her responsibilities.

* Employees in this role should be developing stronger presence and product knowledge

SUPERVISORY RESPONSIBILITIES: None

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

*Bachelor' s  degree in  marketing  or  related  business field
*5-7+  years experience  in  product management or related experience
*Strong analytical skills and project management experience
*Strong  PC skills.
*Excellent  presentation  and  communications  skills required.

Product Manager IILOCATION -- Cincinnati, Ohio 45227

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.