Senior Director of Demand Generation
Posted on 8/2/2023

51-200 employees

Comprehensive platform for creating, hosting, and marketing videos
Company Overview
Wistia stands out as a comprehensive video marketing platform that empowers businesses to create, host, and measure video content, all in one place. The company's commitment to inclusivity and diversity fosters a dynamic work environment, while its focus on customer education, through detailed guides and tutorials, demonstrates industry leadership. Wistia's competitive advantage lies in its customizable, professional video player and real-time marketing data, which ensure businesses can create on-brand experiences and adapt their strategies based on audience engagement.

Company Stage


Total Funding





Cambridge, Massachusetts

Growth & Insights

6 month growth


1 year growth


2 year growth

Cambridge, MA, USA
Experience Level
Desired Skills
Growth & Marketing
  • Deep experience developing holistic customer-centric customer acquisition marketing strategies from scratch
  • Customer-centric mindset
  • Experience building acquisition strategies in both freemium/ self-serve and sales-driven environments
  • Experience developing and executing marketing plans that increase the rate of customer acquisition by >30%
  • Track record of successfully developing and executing fully integrated, omni-channel marketing strategies
  • Deep understanding of the full range of marketing tactics and emerging marketing trends
  • Aptitude for strategic thinking
  • Creativity
  • Strong stakeholder and project management skills
  • Experience setting, tracking performance of, and reporting on marketing KPIs
  • Experience building and managing marketing budgets
  • Experience managing marketing team and coaching early career marketers
  • Passion for marketing
  • Develop our marketing strategies for acquiring customers. This includes, but is not limited to:
  • Ensuring alignment with key stakeholders on our customer acquisition goals
  • Identifying where we should focus our acquisition marketing efforts based on: our goals; a deep understanding of our target customer, their needs, and behaviors; analysis of our existing customer acquisition funnel; and performance of different marketing channels, tactics, and messages
  • Developing marketing programs and campaigns to deliver on our top marketing priorities, this includes identifying the specific audience, messaging, marketing tactics, and marketing assets (across all channels / platforms) for these marketing programs and campaigns
  • Proactively evolving our overarching acquisition strategy as well as specific marketing programs and campaigns based on their performance
  • Leverage data and insights to drive predictability in the customer acquisition funnel
  • Manage execution of our customer acquisition and strategy, and the resulting marketing programs and campaigns. This includes:
  • Directing the work of other marketing team members, contractors, and outside agencies (e.g., paid advertising agency)
  • Coordinating and executing all marketing programs and campaigns in alignment with the overall strategy and timeline
  • Develop, manage, and report on the budget for acquiring customers
  • Developing and managing the budget for customer acquisition, including proposed allocation for various marketing goals, campaigns, programs, and initiatives
  • Allocating the approved budget effectively and adjusting allocation based on real-time learnings and campaign performance
  • Adjust budget allocation real-time based on learnings
  • Highlight when performance of different marketing campaigns / tactics warrant an increase / decrease in total marketing budget
  • Grow, develop and manage the customer acquisition team
  • Measure and report on our customer acquisition efforts
  • Generate creative new ideas to accelerate our acquisition efforts
  • Distill and communicate learnings regarding our customer acquisition efforts
  • Partner closely with Growth, Brand Marketing, Product, Sales, Success, and other marketers to build a cohesive, seamless customer journey + experience
  • Communicate our customer acquisition strategy and plans to the marketing team, senior management, and the company as a whole