Cadre is a next-generation technology-driven real estate investment platform for commercial real estate, democratizing access to a 16 trillion dollar asset class favored by private equity firms, hedge funds, and institutional investors. Our platform connects qualified individuals and institutions to fully vetted, compelling real estate investment opportunities. We combine our institutional experience with differentiated technology in order to empower our investors through direct access, lower fees, and greater transparency. Our mission is to provide superior access and insight to the universe of alternative investments. We believe that commercial real estate is a cornerstone of wealth creation, and access should not be limited to the few.

ABOUT THE ROLE

The Marketing Affiliate Head will create and lead the execution of a high performing Cadre affiliate marketing capability that achieves qualified lead volume and cost goals. The role will report into the Chief Marketing Officer and will be tasked with building and managing the execution of a comprehensive affiliate lead acquisition strategy, identify potential new partners, negotiate fee structure, analyze performance, and optimize to maximize qualified lead generation. 

WHAT YOU’LL DO

• Forging New Partnerships - Identify, negotiate compensation/fees, draft agreements, and onboard partners, networks, and brand-to-brand relationships
• Deliver Results - Pro-actively monitor affiliate activity, analyze performance, find areas of improvement, and devise strategies to achieve qualified lead volume at cost/lead goals, which ultimately convert to new investors.  
• Management of Partners - Cultivate strategic alliances with existing and potential partners by understanding their goals and finding mutually beneficial strategies. Also, explore exclusive partnerships for commercial real estate category.
• Optimization of Programs – Establish affiliate tracking and reporting, perform hands on day-to-day management of all partner results, create test and learn agendas, establish new offers and commissions, and execute ongoing optimizations to hit KPIs, including cost/new investor.
• Quality Control - Monitoring affiliate websites for fraudulent activity, content or policy violations, ensuring we uphold the utmost alignment to our brand compliance guidelines. Review and validate data for affiliate partner invoices
• Collaboration - Partner with marketing team to facilitate the development of creative assets and content to optimize performance. Collaborate with UX/product, legal, compliance, and finance to develop and maintain high performing and profitable partnerships and leads.

WHAT YOU HAVE

• Track record of achieving lead volume and cost targets
• Expert level knowledge of affiliate industry best practices, and a complete understanding of online affiliate lead acquisition channels in financial services
• Mass affluent audience and commercial real estate a bonus
• Led marketing affiliate channel tracking, reporting, budgeting, and attribution efforts
• Expertise with affiliate tracking software and affiliate network interfaces.
• Proficient at A/B test plans and execution
• BS/BA degree in marketing or quantitative field
• 5+ years of direct experience building and leading affiliate marketing programs, and a career long growth/performance marketer.
• Strong aptitude in data analysis to evaluate campaign performance and present results in a clear and logical manner, and glean insights for continuous growth and improvement
• Savvy affiliate marketing negotiator using a variety of compensation models
• Excellent verbal and written communication skills. Ability to prepare business reviews and updates for management and partner audiences with clear and compelling recommendations
• Strong project management skills and ability to organize and manage concurrent projects/workstreams
• Thrives in a fast-paced, collaborative, and results-driven environment
• A curious mindset which is constantly asking “why” and “so what” to improve performance and identify new opportunities

At Cadre, we are on a mission to give more people the opportunity to improve their financial futures and our people are the driving force. While our backgrounds are varied, we are united in our curiosity, obsession with solving difficult problems, and dedication to our mission. We have one of the most competitive benefits packages in the industry; with generous partially paid medical, dental and vision insurance and flexible paid time off, paid parental leave for all employees and much more.

We view diversity as a critical imperative and asset, and want our team to be as diverse as the communities we work to serve. Our mission and culture are grounded in our commitment to fostering diversity, equity, inclusion and belonging and providing equal opportunity for all applicants and employees. We encourage applicants from all backgrounds to apply.

Learn more about our commitment to DEI here: https://cadre.com/insights/cadre-commitment-to-diversity-equity-and-inclusion/

The base salary for this role ranges from $115,000-$125,000/year. Total compensation will be heavily weighted towards results-based commission