Full-Time

Marketing Operations Manager

Campaign Operations

Confirmed live in the last 24 hours

Constant Contact

Constant Contact

1,001-5,000 employees

Digital marketing solutions for small businesses

Consumer Software
Social Impact

Compensation Overview

$80.4k - $100.5kAnnually

+ Commission + Bonus

Senior

Boston, MA, USA + 1 more

More locations: Waltham, MA, USA

Hybrid work model requires in-office presence.

Category
General Marketing
Growth & Marketing
Required Skills
SQL
Salesforce
JIRA
HTML/CSS
Requirements
  • Bachelor’s degree or equivalent in Marketing, Business, or a related field.
  • 5+ years of experience in marketing operations with a focus on campaign execution, automation, integrations and both domestic and international marketing strategies.
  • Strong preference for candidates who are Salesforce Marketing Cloud Certified.
  • Proficiency in Salesforce Marketing Cloud and familiarity with the Salesforce Ecosystem, including Sales Cloud, Service Cloud, and MC Connect.
  • Knowledge of data governance, audience segmentation, and campaign analytics.
  • Experience with Jira, HTML, SQL, and AMP Script is critical.
Responsibilities
  • Lead the operational execution of marketing campaigns in Salesforce Marketing Cloud (SFMC), supporting CTCT cross-functional marketing teams ensuring best practices for segmentation, personalization, and performance tracking.
  • Drive optimization initiatives, including contact data cleansing, audience segmentation, and governance strategies.
  • Leverage AI-driven tools and advanced marketing technologies to enhance and optimize campaign performance and scalability.
  • Partner with Cross Functional Marketing Teams to develop and manage marketing campaigns tailored for domestic, regional, and international markets (e.g., UK, Australia, Canada).
  • Understand compliance with regional and international regulations, including GDPR, DMA, CCPA and other data privacy standards.
  • Align localized campaign operations strategies with corporate objectives, ensuring consistency and effectiveness across all markets.
  • Streamline workflows, including project intake processes and Jira integration, to enhance campaign efficiency.
  • Oversee campaign calendars and approval workflows, ensuring alignment with organizational goals and timelines.
  • Deliver comprehensive SFMC training to internal teams, enhancing platform adoption and operational excellence.
  • Collaborate with cross-functional teams to ensure campaigns align with corporate objectives and support both regional and international growth strategies.
  • Leverage knowledge of the Salesforce Ecosystem, including Sales Cloud, Service Cloud, and MC Connect, to optimize data flows and campaign execution.
  • Integrate AI-driven features within the Salesforce platform to drive customer engagement and campaign effectiveness.
Desired Qualifications
  • Salesforce Marketing Cloud Certification is preferred and highly desired.

Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, ensuring affordability. The company aims to empower its clients to grow their businesses while maintaining a steady income stream.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$420.8M

Headquarters

Waltham, Massachusetts

Founded

1995

Growth & Insights
Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Constant Contact is recognized as a market leader in email marketing.
  • The partnership with Square enhances marketing and transaction capabilities.
  • Expansion in APAC positions the company for growth in Asia-Pacific.

What critics are saying

  • Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
  • Potential strategic shifts due to the sale of Siris Capital's ownership stake.
  • Data privacy challenges from integrations with platforms like Square.

What makes Constant Contact unique

  • Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
  • The company integrates with over 300 apps, including Square and HostGator.
  • Constant Contact provides a subscription-based model with various pricing tiers.

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Benefits

Health Insurance

Paid Vacation

Hybrid Work Options

Professional Development Budget

Paid Sick Leave

Paid Holidays