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Full-Time

Sr. Content Manager

Consumer Marketplace

Posted on 9/3/2024

Storable

Storable

501-1,000 employees

Technology solutions for self-storage facilities

Real Estate
Enterprise Software

Compensation Overview

$103k - $123kAnnually

+ Variable Pay

Mid, Senior

Remote in USA

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
Communications
Wordpress
Social Media
SEO
Journalism
Marketing
Asana
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • 4+ years of experience in content management, with a strong focus on SEO, social media, and/or email marketing.
  • Excellent writing, editing and proofreading skills.
  • Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity and positioning as an expert.
  • Expertise with using SEO best practices to write creative copy that includes effective keyword placement.
  • Experience with social media engagement strategies and best practices as well as managing social media platforms and analyzing social media analytics.
  • Desire to work cross functionally and collaborate within the growth marketing team and larger product team including developers/engineers and various levels of leadership.
  • Data-driven decision-making abilities.
  • Enthusiasm for working within a project management tool (Asana).
  • Knowledge of WordPress is a plus.
  • Prior experience in consumer marketplaces is a plus.
Responsibilities
  • Develop and execute a comprehensive content strategy aligned with business objectives. Identify content opportunities, create content calendars, and oversee content production from ideation to publication.
  • Lead the creation of high-quality, engaging content for various platforms, including blog posts, articles, social media posts, and email campaigns. Ensure content aligns with brand voice and messaging.
  • Manage freelance writers and design resources and own their workload and output.
  • Create content to be used at every stage of the funnel with a focus on being helpful and positioning us as the expert in the industry.
  • Follow SEO best practices to optimize new and existing content for search. Interpret keyword research to develop new and optimize existing content.
  • Develop and implement social media strategies to increase brand awareness, drive engagement, and grow followers across multiple platforms.
  • Partner with team members to contribute content to our lifecycle email marketing.
  • Manage and mentor a content manager, fostering their growth and development while ensuring alignment with overall content goals.
  • Track and analyze content performance metrics to measure ROI and identify opportunities for improvement. Provide regular reports on content performance and insights to stakeholders.
  • Report on key performance metrics (KPIs) comparing them to our goals and benchmarking data across all channels.
  • Assist with building and maintaining reporting in GA4.
  • Create and maintain process documentation.
  • Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of our properties.
  • Contribute to industry research, ad-hoc analyses, and strategic initiatives.

Storable provides technology solutions specifically designed for the self-storage industry, which is valued at $38 billion. Their products include facility management software, websites, marketing tools, search aggregators, tenant insurance tools, and payment processing services. These tools help self-storage facility owners and operators streamline their daily operations and enhance business growth. Storable stands out from its competitors by having a diverse team with a wide range of backgrounds and experiences, which contributes to their success and creativity in developing effective technology solutions. The company aims to empower self-storage businesses of all sizes, from large operations to small family-owned facilities, enabling them to manage their businesses more efficiently.

Company Stage

N/A

Total Funding

$10M

Headquarters

Austin, Texas

Founded

2019

Growth & Insights
Headcount

6 month growth

4%

1 year growth

13%

2 year growth

44%
Simplify Jobs

Simplify's Take

What believers are saying

  • Storable's expansion into new verticals like RV parks and campgrounds through acquisitions like Newbook indicates strong growth potential.
  • The company's commitment to sustainability, validated by the SBTi, positions it as a forward-thinking and environmentally responsible employer.
  • Storable's significant investment in its R&D presence in India suggests a focus on innovation and global market expansion.

What critics are saying

  • The self-storage technology market is niche, and Storable's growth may be limited if the industry faces economic downturns.
  • Integrating acquisitions like CallPotential and Newbook could present challenges in maintaining a cohesive company culture and technology stack.

What makes Storable unique

  • Storable's comprehensive suite of technology products specifically tailored for the self-storage industry sets it apart from competitors who may offer more generalized solutions.
  • The company's Insured-To-Value technology introduces a unique revenue stream for operators while enhancing tenant protection, a feature not commonly found in the market.
  • Storable's diverse and award-winning team brings a wide range of perspectives and expertise, contributing to innovative and effective solutions.

Benefits

Health, dental, & vision insurance

Life & disability insurance

HSA & FSA

Parental leave

Flexible work hours

Remote work option

PTO

401(k) with company match

Performance bonus

Professional development

INACTIVE