Manager – Executive Social Media Strategy & Engagement

At Franklin Templeton, we’re driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients’ achievements.

Come join us in delivering better outcomes for our clients around the world!

As a Manager, Executive Social Media Strategy & Engagement within the Global Social Media team at Franklin Templeton, you will promote and measure employee advocacy and engagement on social media platforms, primarily LinkedIn. You will support our employee advocacy and senior leadership efforts, provide internal education and guidance, manage the senior leadership social media programs, and ensure adherence to controls and guardrails to protect our employees and the firm. This role offers the opportunity to leverage your deep understanding of social selling, content creation, social media analytics, and B2B marketing in a dynamic and collaborative environment.

What are the ongoing responsibilities of a Manager, Executive Social Media Strategy & Engagement?

• Provide guidance, support, and guardrails for employees regarding social media practices

• Oversee and execute the onboarding and off boarding of program participants

• Communicate updates of program progress and results, providing consistent measurement

• Create and maintain employee forward-facing editorial calendars for Ambassador programs, with coherent content pillars

• Create and publish content on behalf of the Ambassadors, ensuring high-quality visuals and graphics alongside strong copywriting

• Analyze program performance, providing insights and recommendations for continuous improvement

• Conduct training sessions to educate employees on the firm’s social media policy, ensuring employees are well-informed and compliant with social media guidelines

• Collaborate with key partners across risk, controls, legal and compliance to protect the firm and employees by adhering to regulatory and line of business requirements

• Oversee industry trends and platform updates

• Foster a collaborative and creative work environment, encouraging innovation

What ideal qualifications, skills and experience would help someone to be successful?

• Enthusiastic team player who can work closely with senior stakeholders across several departments including: C-Suite, distribution, sales, compliance, legal, technology, communications, marketing, and risk

• Bachelor’s degree or equivalent experience

• 8+ years of professional work experience

• Significant experience working in Social Media and/or in Executive Communications and in-depth knowledge of LinkedIn and its capabilities, including experience with Hearsay

• Experience building out social media employee advocacy programs, primarily on LinkedIn

• Possess a strong leadership presence, excellent presentation skills and the ability to convey decisions with clarity

• Sound judgment and high-quality written, verbal, and interpersonal communication skills

• Ability to cultivate relationships in the firm across divisions and lines of business globally

• Strong knowledge and passion for keeping up to speed on the social media landscape

• Strong organizational skills and ability to manage several tasks simultaneously, effectively communicating on project timeline, status and results

• Familiarity with social media publishing and analytics tools (Hearsay, Sprout, etc.)

• Proficiency with Adobe Creative Suite preferred

• Financial Services experience preferred

Compensation Range: Franklin Templeton offers employees a competitive and valuable range of total rewards—monetary and non-monetary—designed to support the whole person and to recognize their time, talents, and results. Along with base compensation, other compensation is offered such as a discretionary bonus, 401k plan, health insurance, and other perks. There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience. At Franklin Templeton, we apply a total reward philosophy where all aspects of compensation and benefits are taken into consideration in determining compensation. We expect the salary for this position to range between $110,700 – $143,000.

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