Student Assistant

Job Title: Student Assistant

Department: Fashion Merchandising

Supervisor: Victoria Brown

Starting Rate of Pay: $8.00

Length of Time: Eligible for rehire on a semester basis.

Department Description

The Interior Design, Furnishings + Fashion Merchandising (IDFFM) department offers a wide variety of studio and lecture courses. The student assistant will act as Social Media Coordinator for the Department of Fashion Merchandising.

Job Description

As the Social Media Coordinator for the university's Fashion Merchandising Department, the student will be responsible for managing and creating content for various social media platforms, including Instagram, Facebook, Tiktok, and LinkedIn. This role requires creativity, fashion knowledge, organizational skills, and a strong understanding of retail and merchandising principles.

Job Location/ Hours Required

The candidate will perform most/all job duties in Norton Hall. Hours may vary depending on the job requirements; however, the total number of hours a student employee may work per week is 10 hours. This position requires up to 10 hours per week.

Key Responsibilities:

Content Creation: Develop and curate engaging content that showcases student work, faculty projects, and department events

• Create visually appealing fashion-focused graphics, photos, and short videos highlighting merchandising concepts and trends
• Write concise, informative captions for all posts

Content Calendar Management:

• Plan and maintain a consistent posting schedule
• Coordinate content with department events, fashion weeks, and industry happenings

Community Engagement:

• Respond to comments, messages, and mentions in a timely and professional manner
• Engage with followers by asking questions, running polls, and encouraging discussions about fashion and merchandising

Trend Monitoring:

• Stay up-to-date with fashion trends, retail innovations, and incorporate them into social media content
• Keep abreast of social media trends and best practices

Collaboration:

• Work closely with faculty and staff to gather content ideas and department news
• Coordinate with other student organizations and fashion-related clubs for cross-promotion opportunities

Analytics and Reporting:

• Monitor social media metrics and engagement rates
• Provide regular reports on social media performance to department staff

Brand Consistency:

• Ensure all content aligns with the department's and university's brand guidelines
• Maintain a cohesive visual aesthetic across all platforms

Event Coverage:

• Attend and provide live coverage of department events, fashion shows, guest lectures, and industry exhibitions
• Create recap posts and highlights from these events

Student Spotlight Series:

• Coordinate and create content featuring outstanding student projects, collections, and achievements

Industry Connections:

• Share relevant fashion industry news, job opportunities, and internship postings
• Highlight alumni success stories and maintain connections with graduates

Retail and Merchandising Focus:

• Showcase visual merchandising techniques and retail strategies
• Highlight sustainable fashion practices and ethical merchandising

Required Qualifications:

• Proficiency in social media platforms and management tools
• Basic graphic design skills (Canva, Adobe Creative Suite)
• Excellent written and verbal communication
• Time management and organizational skills
• Knowledge of fashion merchandising principles and current trends
• Photography and basic video editing skills
• Ability to work independently and as part of a team
• Understanding of retail analytics and consumer behavior